Author Archives: Ashish

Seven Simple Ways to Optimize Business Pages On Facebook

faceboo page tips

The demand for search engine optimization (SEO), online marketing techniques & skills and of course social media as a whole has detonated the online business. This because it offers to companies, organizations and all kinds of businesses a low cost marketing platform to distribute and circulate information through different formats such as images, video and text. One such marketing tool that is available for businesses is a “Facebook Fan Page”. It provides business an excellent way to speak to and get direct feedback from your business target audience.

Facebook (FB) is home to millions users, with over 45% businesses having their own business Facebook page on this social network site. Remember, it is not enough to simply create a Facebook page because users do not endure social media to be pitched by businesses or companies, but they want or search for entertainment, information as well as to connect with other people or users who share or post their thoughts, interest and many other things. Therefore, Facebook page optimization is really crucial for businesses that want to generate buzz, share post-event pictures, promote their brand and to connect with their customers and clients because Business Page on this social site can a primary weapon in marketing armory.

Do you know a Facebook pages can drive huge traffic to your business website? No, what, ok no problem.  We are providing some effective Facebook Fan Page optimization tips in our blog, and with these tips, you will surely make changes in your traffic numbers.

Design and Create an Informative Cover with the Perfect Profile Photo:

Use a clear and high quality informative cover photo as well as profile picture would be your business logo. Profile photo should be 200px wide and the height can vary as required, while the cover image should be an 851px wide and 315px height and area of the image depends on your page niche. Using pixel resolution is a great idea for fitting the area of the photo perfectly. You must include tagline on the cover as well as the website title with a few attractive graphics. You can also contact with a designer for designing your FB profile. Besides, choose the best name for your FB Page and do not change it.

Fill Completely Your Company’s Or Business Contact Details:

Don’t avoid or ignore to complete important fields like contact information and about us for your business FB page. There are several positive reasons behind that such as customers who are interested in your business products and services can easily contact with you by obtaining your business address as well as contact details. All these information details will also provide an impression of being “official”. Apart from all these benefits, filling these fields also distinguish you from others, particularly from those who are in the same business field.

Build A Community On Your Business FB Page:

A Facebook page is an excellent medium to gather your customers, clients and target audience together. You can build a strong community by posting interesting, useful and relevant links, by organizing promotions, events and contests or even you can also offer incentives for activity on post or page. Remember, linking to your company’s FB page is a great way to get more clicks as a result additional likes.

Post Perfectly And Frequently:

Post often, if you want to engage and entertain FB users. A business FB page must be updated at once a day, but don’t go to overboard content as readers don’t want to many updates a day, but want few with detailed and concrete information. However, links, latest news, pictures, various quotes, jokes, videos, questions, memos and many other things are the best sources of content. If FB users like your content or post, they will share it and you will get of explorers to your status, which means more visitors. Apart from that, always provide complete information about your business or what your business does because if you want to direct customers, it is very much needed.

Promote Your Business FB Page:

There are several ways to promote your business DB Page like to promote it forums, advertising, Facebook groups, and many other ways to advertise on social networking website. But, don’t forget that spamming must be prevented as people don’t like spam. According to the latest news, FB is going to remove spam from the website as they the full right to block and delete your FB page. Therefore, it is beneficial to aware of the span as it could finish your Facebook journey anytime. Always try to get real likes or fans because and follow guidelines of Facebook for promotion we believe that getting 10 real likes in a day are better than getting 100 fakes likes.

Organize Your Page Tabs And Add Interactive Applications.

It is extremely significant businesses to Organize Page Tabs as well as add some interactive Facebook applications because if users or your targeted audience is not getting what they are looking for, then they are not going to visit your site again. There are more than 5 lacs active applications available on Facebook, lots of them can help in promoting or advertising your website through Face book Business Pages. Application can be installed easily without encountering any problem while installing. Using these applications will surely promote links to your blog, or online advertising. Always remember, tabs should in order as they can boost return traffic for your site as well as make a good impression on visitors.

Always Create Shareable Content And Use Strategic Keywords:

By creating more sharable content or blog, you are making your content more visual in Facebook. You can also share the faces of your fans and friends who share your content or post along with their names. However, a business page is indexed just like on a website so that it is really vital to use some Strategic Keywords in your page “about us” section as well as in the company’s mission and description. Businesses also must provide their full complete address to optimize their business FB page for local users or searchers. Check Outshine Facebook page

Conclusion: So, always remember business Facebook pages should not only sell products and services, but also for compelling FB users and customers to buy your products and services. The selling on Facebook pages can work only if the process of selling is easy and social. With the help of the following most used optimization tips that are listed above, you can also optimize your business FB pages easily.

How To Build Your Online Brand Presence? [Infographic]

This info-graphic representing information, data and knowledge on how build your online brand presence through various points. It presents complex information in a very simple, quick and clear way. If you want to build a strong online brand presence, then this info graphic can give you lots of ideas.


To embed the above image on your site, copy below code.

Small Business Tips – Clever Ways To Advertise Business


Today, one of the biggest challenges for small business and entrepreneurs is how to advertise or market successfully their business. However, there are masses of advertising techniques and methods can be used, although choosing and implementing a few of the best techniques with less cost is not easy. Usually, small business do not have big budget for advertising that makes it even more difficult. Marketing is very essential for all kind and size of business since it’s the main method of growing a business, and can be conducted through uncounted mediums ranging from traditional offline to the modern online.

Many small businesses cut down their marketing budgets due to costly advertising during a tight economy, but it is also noteworthy to keep your business and brand alive in front of people. It is not necessary that expensive advertising techniques such as print ads and banner ads can promote your small business successfully as well. No two businesses can get the benefit from the same marketing techniques so that the best thing that small-business owners or entrepreneur should learn is what will work and what will not for their business.

Apart from understanding a good marketing strategy, people also need to understand their brands, products and services completely in order for their business to be successful. Below we have explained both online and offline techniques to promote as well as advertising your business:

Online Techniques:


Create a Business Website: Create a website with the help of a webmaster, or you can contact with a hosting that provides free support as websites are very important for online marketing success. For example, your business sell products and services 24 hours, and we know today Internet is everywhere and people doing it through their laptops, PC’s and even mobile phone also. Consumers are searching for products and buying them all hours. Therefore, it is vital to have a website if you bring your business online as well as promote it.

Marketing through Social Media: Social media marketing does not mean using Twitter and Facebook, we know using these social sites also key part of marketing a small business, but most of the little businesses are struggling with social marketing since they are not sure of what type of content or message they should be posting or where they should post the content. Remember, some of the major sites like Facebook, Twitter for promotions. are the main where you must have a page on. Consequently, make company’s social pages such as FB page, Google+ page and LinkedIn page.

Marketing with SEO: Search engine optimization (SEO) is very critical to small businesses. It is an on-going strategy and if done right, then it can be your biggest referrer of traffic. Today, small businesses come up for specific keywords in search engine, and Google is the most used search engines at the moment while it is not only searching engines. SEO has been helping business from small to large, and the foremost benefit is it helps them in getting new customers, which is significant for generating revenue.  For best SEO packages or services, you need to do a deep search over the Internet.

Put Your Business In Google Places: Another key thing for any kinds and sizes of business is Google Places. It is really a good idea to place your business in Google places since whenever online users will search for a particular product or service, and then Google will automatically show your business in the list. There, it is really necessary to list business for getting local customers.

Emailing Marketing: One of the great ways to keep in touch with both interested and existing customers is email marketing. Lots of businesses fail to leverage their website to create their email list. Creating a monthly newsletter or simple email sign up form on your site can do produce outstanding positive results for your business. However, providing online users an incentive that is to sign up to your list can be very beneficial as well. Choose some email marketing tool like etc, you can email anything that is related to your business like new announcement, e-book, white paper, but must be related to your targeted audience.

Offline Techniques:

Radio, Television, Newspapers, Magazines, Press Releases, etc are some of the most popular offline marketing ways that have been used by both small to mid to large companies or organizations in the world for decades. On the other hand, they have lost little popularity in the present time due to the innovation of new marketing techniques such as SEO, but still used by a large number of businesses, but traditional media or offline advertising still has a considerable audience as even today television continues to dominate approx 35-40 percent of time spent per day. However radio 20 to 23 percent and another 12 -15 percent of time spent, respectively.

Promotional or Marketing Products: Inexpensive branded company’s products, including the logo of the company can quickly get the image of your business in front of millions customers. Lots of promotional items, for example, mouse pads, cigarette lighters, coffee mugs, pen and pencils, etc. serve to frequently to people for reminding them the business name, brand or products and services. However, people who wear companies T-shirt, caps, jerseys, or other wearing items are like walking advertisement for the business or company.

Business Cards:  Give business cards to people is another good way to promote your business, for instance, you can give a business card whenever people come to your office for queries any product or item so that whenever they will plan to buy that product that time they can call you easily. You can also print all the information about your products on the back side of the cards as it just like a free advertising or promoting tool for your business.

Conclusion: A best marketing, advertising or promoting strategy is very imperative to the success of small businesses, whether you have just started your business or have been in business for years. The given powerful marketing strategies that are incorporated in this article a help you immensely to grow your business and get new customers. Feel free to contact us if still have confusion ?

How to Take More Advantages From A Blog with Keyword Research?

advantages from a blog

Do you know, more than  175 billion searches conducted every month while over 115 billion from Google alone. However, approx 53% of organic search clicks on the top result, followed by 13-15% for second place while 8-9% for third that leave just 23 to 25 % of clicks for everyone else. These facts saying people are searching all the time, and keyword Search are valuable for users while keyword research is very essential for marketers and businesses.

What is keyword research and why it’s important

Keyword Research is defined as “Knowing which keyword Internet users are typing in the search engine box for getting information about a particular product, service or any topic on the World Wide Web”. It does not matter how well you have written and constructed your blog, you cannot expect to have your target audience or users without doing a proper keyword research. Remember, targeting wrong phrases or keywords will surely bring wrong people to your blog or website. Therefore, it’s extremely essential to understand the relevant keywords related to your blog, business and website since it helps people to find your content and business site, hence driving traffic to it. There are lots of free great keyword research tool available to assist you in the keyword research process.


Boost Internal Links with Strong Updates: Internal linking within any content is really significant, and search engines like Google loved only that content which presents easy navigation to its users. Most of the bloggers, particular new born ones use this internal linking strategy, but failed to use it successfully. They can use of Keywords as “Anchor Text” in their content, which will make the job easier for Google or other search engines to rasp the topic of linked post.

Nevertheless, lots of bloggers used anchor text such as ‘see this page’ or ‘click here’ to make hyperlinks in their blog rather than using keywords, which is not the most excellent way to optimize the links. Another point you must remember as a blogger that “Never Link to Label Pages” because posts are more vital than labels as they are only used to categorize your blog post while traffic receive  from your blog posts only. One can also read another blog that explain manual ways to check blog or website freshness or may use tool to check blog or website health.

Find ways to reach at your audience: Keyword research is one of the top ways that help you to recognize your target audience. Therefore, develop a list of keywords and phrases that audience is searching for or typing in the search engines. Don’t forget, keywords are enormously critical for making a quality content, which will help in optimizing blog content and your blog rank higher in search engines and brings uncounted visitors. Using the right keywords in your blog will drive more organic traffic for your blog, and have higher chance that content goes viral. More traffic means the more clicks you will have in your ads.

Higher Chance to covert a visitor into blog subscriber:  Using the right keyword in your blog can help you many ways like it can help your page or site climb the rankings in search engines and will drive traffic to your blog by capturing new users. Another key thing is attractive title because such titles are half the battle when it involves grabbing the attention of the readers. Therefore, do proper keyword research or analysis so you know what your audiences are searching online. Keep in mind, long term keywords usually convert visitors into blog subscriber since they catch users later in the conversion cycle.


Use Long term keywords phrase (Latest Google hummingbird): Using the long term keywords phrase is also a great way to take advantage from your blog, while it takes lots of work to find a long term keywords phrase. This is what most of the online bloggers do not do. If you use such kind of keywords in your blog, then without doubt you will get high quality traffic. The common mistake that most of the bloggers do is that they write blogs for search engine, which helps them in getting more traffic but not high conversion, which comes from more visitors. Hence, bloggers must write for both search engines and people that where long term keywords are really essential.

Online users search for a specific thing and want exact results or answers. In other words we can say, people prefer to click on the blog or site that encloses the long tail keywords. For example, suppose a person wants to know about “Nikon point and shoot digital camera”, and search on “digital camera”. The search engine will show all the blogs or articles posted by bloggers that have encloses digital camera keyword in their blogs. This is not the actual information that the person wants to know. Besides, if the person type “Nikon point and shoot digital camera” that is long keyword will definitely narrow the result as the search engine will show only those blogs or articles that included this keyword. Therefore, using long term keyword phrases will help blogger visitors narrow down their searches.

Make Money from AdSense: There are millions of people worldwide who earn great incomes from blogging by using Adsense. Earning money with ad-sense is really a big privilege for online bloggers, but it takes good patience to finish the Adsense if you are applying for it because Google has strict its guidelines so that bloggers must use Adsense effectively as well as carefully. Effective keyword research could be the successful way in making money through Adsense and attract right visitors to your blog.

Remember, by doing a little research over the net, you will find out almost everything about latest trend in market and what content you should target from your blog, which topic users or readers wants so you may produce original content on the topic that hasn’t been covered broadly by others.

Google Hummingbird And Penguin 2.1 – Two Recent Major Updates



Hummingbird and Penguin 2.1 are major updates announcement by Google, but Hummingbird is Google’s entire ranking engine, whereas Penguin is just a small part of Google.

About Hummingbird

The “Hummingbird” is just a name for Google’s new search algorithm same like Penguin and Panda. This new search algorithm was already executed a month ago, but Google officially announced it on its 15th Birthday. Hummingbird launched at a press conference by Google that held on 26 September, 2013. Google says, this is “fast and precise” so that they have given this code name, which is “Hummingbird” to this search algorithm. It is much smarter, and can answer questions as well as filter the answers and provide searcher’s comparison data quickly. Users do not need to click on web pages now to find answers as the data will be right there for them.

Why Hummingbird Updates:

Google Hummingbird has made search more conversational, so searchers will be no w able to “ask questions” to Google. Yes, it is possible that Google users can verbally ask questions by using advanced voice queries.  Users will receive far more refined answers irrespective how long as well as detailed user searches are.  With “Hummingbird” updates, it becomes very important for websites owners to provide more and more information about their sites as possible so this new search algorithm can “understand” it.

For instance, suppose you ask a question “Where can I sell my old TV online” or “What is the nearest place to buy the Nokia Lumia to my home” then this Hummingbird update will understand your question and reveals more accurate and precise search results. However, the traditional search from Google focuses on finding matches for words “TV and Sell” or “Buy and Nokia Lumia”.  As a result, Hummingbird search algorithm is more communicated with Google users. According to Google, “Hummingbird is paying more consideration to every single word in a question, a complex query or the complete sentence rather than on specific words. The prime aim of this is that page matching the meaning instead of just a few words.

Impact of Penguin 2.1 Update:

However, Penguin 2.1, which is also called as Penguin 5 is a slightly improved version of Google’s “Penguin 2, and was rolled out on 4 Oct, 2013. Matt Cutts, the head of Google’s web spam team tweet to confirmed, “Penguin 2.1 launching today and will affect 1% or 0.1 of searches to a noticeable degree. It’s a fifth Google penguin update and earlier releases of Penguin were:

Penguin Update

Date of Launched

Penguin 1

April 24, 2012

Penguin 2

May 26, 2012

Penguin 3

October 5, 2012

Penguin 4

May 22, 2013

Matt Cutts also cleared about penguin that all earlier updates of Penguin look at the home page of a site, but this newer update of Penguin2.1 goes much deeper.

New Updates Means for Webmasters:

Google also says cleared that panda and Penguin updates will remain major factor behind ranking fluctuation in the future, but not Hummingbird. Penguin 2.1 is a relatively minor change to the previous Penguin update filter, and if your site were hit by Penguin, then you require to do things such as disavow bad links to recover. We like to remind our blog here that has been written about what to do after Google panda and penguin (we recommend to study if still didn’t). However, if you are taking right action and seeing an improvement in traffic that means you’ve escaped Penguin. There is no need to worry about on SEO strategy.

Now SEO has become more important part for every website especially for whose primary goal to gain business traffic to the website otherwise competitor will surely defeat and win online customers.

Free SEO Analysis

If you are frustrated or confused by your SEO service provider company, and want to review their SEO work, or want to know why you are not on page of Google or other search engines, and why your competitors only, then this tool can help you by getting a free SEO analysis report of your website.

Outshine Solutions is providing FREE no obligation SEO reports to any business owner who really like to grasp a lot about how to improve their website as well as generate more inquiries and sales. The free SEO analysis report defined as it is a in-depth multi on page optimization report, which will offers website owners insight into how their website compare to their biggest competitors.  Request A FREE SEO Analysis NOW!


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Customer Service Improvements

At Outshine Solutions, we endeavor to treat everyone the way we would like to be treated. As part of our ongoing effort to improve our services, we have made certain changes to our process  which will provide more transparent services to our customers and thus helping them enjoy seamless services. It’s important to know that our commitment to protecting the interests of our customers has never changed, and now it is as stronger than ever.

Below info graphic has just been brought forward to increase awareness and information about Outshine Solutions working methodologies.

 Company Hours

We operate from 10: 00 AM-7:00 PM IST on weekdays. However, we provide 24 hours ticket support for our hosting clients.


Project Management

The project management process has been made more effective than before. All the client communications are now being tracked  to provide better and smoother project execution experience. It is advised to copy all your communications to [email protected] to receive speedier responses.


Billing Department

Although our billing departments will remain closed on Saturday and Sunday, Our support department will remain open.  It is always advised to mail your payment receipts against any invoice to billing department as soon as payment is done  to ensure proper execution of  payment and billing formalities.


Escalation Matrix

In case you are not satisfied with the way your project is getting handled, you can always escalate the issue to next level to get it resolved faster.


We love listening from our customers and that is why we’ve dedicated significant resources in improving our customer service and are encouraged by the progress we’re making and the positive feedback from our customers. We’ll continue to focus on delivering a better experience for our customers. Thank you for reading this. Feel free to comment your queries and concerns below.

Points Must be Consider for SEO Said by Google

Google Warns against Poor Guest Posting: Guest posting or blogging has gained popularity in the last few years, but Google has pounced on personal guest posting network now. Therefore, several SEO’s, which are hyped up the private guest posting strategies, are currently on board with guest blogging. We are not saying that guest posting is now not good, in fact, there’s quite a little bit of it, which is really sensible and works well. It is true, then why it is bad? Because those aforementioned guest postings SEO’s, which used to be private blog network experts are spoiling the entire guest posting ecosystem for other SEO’S. Google has changed its advice on Guest posting.

If you are just posting with the intent to make links so it will make your website ranking high on Google page, then no-follow the links. If the blog postings done large scale, with very little or no quality built into them, then Google might take action against the links in those guest postings. It is not bad to do guest posting, but if you are doing it with the intent to achieve keyword-rich anchor text, and then be warned. You have to consider few points while doing guest posting that include Is the Website Relevant, Only Publish Guest Posts, Be 100% original, Social signals, Advertorials are not guest posting and Author rank.

Google Migrating Users from Google+ Local to Its New Places Dashboard: Recently, Google announced the launch of a new Google Places Dashboard which provides a very clean and more intuitive as well as user-friendly layout. It has made massive big changes to their local listing service back in May of 2012. “Why Google launched a new Google Places Dashboard”? Generally speaking, those big changes made in May 2013 by Google were for the better search result for specific countries, but these changes have left local business owners utterly unaware, which they required to take action as well as put them in a confusing situation about how they can do so. Another big reason behind these changes is the process was convoluted and unclear. Therefore, some of the major improved areas in a new Google Places Dashboard include New Design and Layout, Better Integration with Other Google Products, Fastest Updating, big changes in the roll-out and category list. Some of the best things about New Google Places Dashboard:  It looks better, All the data  as well as reviews from Places pages were migrated over to Plus, You can share videos, and anything else in posts, much like Facebook, twitter, LinkedIn, etc, and You can also assign many managers to manage a Google+ Local Business page.

Google Testing Business Logos in Organic Serps: Google has launched support for the organization markup for all the organization logos, which is a way to connect your website with an iconic image. With this, organizations will be able to specify which image Google tends to use as your brand image in Google search results. However, by using markup, the organization can explain to Google algorithms the location of their desired logos. Markup like organization can be a powerful signal to Google algorithms to indicate image in preference over others.

Google Plus Enhancement: Google, a search giant has recently launched a new design for its social networking site with a number of the options borrowed heavily from some of the popular networking sites like Twitter and Facebook. Google+ has included a list of ”cover pictures’, trending topics’ and an additional ‘dynamic’ navigation menu. The news that is usually known as trending topics, include showing pictures and video in full-size with clarity, full bleed’ media, conversation cards’ (similar to the format found in Google’s email service, Gmail). More than 200 million people have updated to the social network so far.

How Can You Achieve The Great Conversion Rate?

Do you know only 70 % companies or organizations witnessed respectable improvement in conversion rate (CR) in 2012, which was apparently less than 60% in the year 2011 and 2010?

It does not matter a lot that what type of website you run or your company run, conversion rate optimization or management ought to be a prime priority for you and your business. If you have an online e-commerce business, then your main goal or objective will be to generate more and more sales. However, if your main focus on merely generating leads or building awareness for your products and services, you require having a mechanism in place for improving your website conversion rate.

In the last 5 years, the conversion rate satisfaction of companies has been decreasing, and 75-78% businesses or companies are not satisfied with their conversion rates.  Why only 22-25% companies are satisfied with their conversion rate or conversion rate optimization (CRO). The question that arose is “what they do and how they do for increasing CR”? Don’t know. We are going to explain how businesses can achieve the immense conversion rate.

Audit Your Website: Before you start any Conversion Rate Optimization campaign, first you need to do identify the problems that currently exist on your site. You can audit Your Website by using Google analytic, heat mapping as well as survey tools, and try to find out where visitors are losing interest. You cannot make any kind of improvement in your site until you don’t know what the issues? You can make your prime goal only after identifying the elements & variables that involved in the usage of the site. Apart from CR, bounce rate, landing pages and website traffic are the most important factors that you need to focus on. Therefore, understand these elements clearly and deeply as it is very important to develop a CRO strategy.

Determine CRO Elements & Variables: There are two major protocols, first is A/B split testing and second is Multivariate testing for measuring the objectively which version will be more successful as the process of CRO involves serving up various page variations. In the first protocol, a single on-site variable has been changed (the wording of your sales page headline to test its efficacy). However, in the second one different combination of variables, including the layout of the content, color, size, headline text, the readability of the text as well as images, position and size are compared at once. After selecting on a test element or variable, you need to create any needed experimental pages before fitting and running your conversion rate optimization split test. Remember, for creating an A/B split test, which measured the performance of various headline wording options you require the URL of two pages that are

  • The URL of a live test page that includes your experimental headline wording
  • And your original page URL

Launch A/B or multivariate split tests: You must need to upload all the important information’s collected by you into a program, which can automatically serve up your original page or test page or the redesigned page randomly to visitors, and will help in finding which page is more effective at facilitating and garnering conversions as well as well will record the quantity of conversions. One of the simplest resources to use and aids highly in tracking data are “Content Experiments” tool that is found on Google Analytic.

Launch New Test After Selecting a Winner: After finishing all these steps, which are given above, you’ll be ready to launch your split test (A/B or multivariate) and begin generating data. Remember, wait until has determined a winner before doing any change to your site based on this variable conversion data. After ending one test, start another test because there are uncounted various combinations of variables or elements, which can be tested on any given site

Conclusion: It is very important for achieving the best conversion rate optimization (CRO), innumerable website testing’s are to be thought about from  A/B split test to multivariate split tear, the design of the site to the content provided to visitors.

Press Release Strategy to Change the Gear of Business

Public Relations

Press release is not hidden concept in internet marketing as most of the sales experts or business owners recognized to perform something new to attract their customer or investors. However due to lack of expertise in public relations they wouldn’t get enough exposures and coverage that news keep deserve. If looked upon various companies news that find that they lost their value only due to lack of promotion or in opposite there are many success story also available that delivered outstanding result for their companies in term of high sales volume, better organic result in search engine, trust among customers and branding. Now let’s take a look what are the major concerned that may write another success story –

Analysis of Press Release

Innovation is necessary in competitive market today so worthless news can never make a good place in market. It’s a necessary step before proceed anything, at initial stat one need to study own news as a true reader and also tough editor. It will act as you are seeing yourself in mirror and being prepare to attained a marriage and you are giving score to clothes and style that suites you or not. It’s just a common example but can call a most important factor where you utilize your time to measure success which becomes a strong base for achieving goals from news.

What should be a perfect idea

In the changing world it’s hard to say that your brand will never lose trust or competitors will not grow up so it’s necessary for any organization to keep try something new. But question is that “what are the factors to produce useful news that is really mean for readers?” So let’s take some common strategy that can be use in public relation –

  • Add some Value added services on existing services or products
  • Enter into new or related market with bucks of benefits for customers
  • Share news about investors, clients and company growth
  • Create business documentary
  • Other business announcement and offers

Generally the managers or concerned persons have to take decision about company news by considering past activity and experience. They don’t require to force at flop ideas but the work upon making profitable strategy on few successful past campaign.

Common Mistakes

Generally we find that many PR firm is ready to take responsibly for popularity of news as they have pre-define source to share news. Many of people do same and hire an expensive pr firm and simple cross their finger with hope of best.  But unfortunately this is not a correct way in all condition it may be possible that your news distributed at hundreds of people but it would be wasting if they are not your targeted audience.

  • Understand difference between news and article
  • Be more professionals by using correct format of writing a PR
  • Don’t destroy brand value by promoting fake news
  • Understand targeted audience and give value to their thinking
  • Come with facts and figure and proven statements
  • Avoid unwanted praising
  • Ask for recommendation (It’s a common approach that you giving value to your audience)


If a company take right decision while optimizing a news then A news has too much worth for any business in short it helps on branding, keep social portion hike, supports to sales department, improve website visibility and many more. There is also option to study press release distribution services to get more idea how press release work for any business or in case if your are completely unaware about press release then read here.

Dedicated Server Hosting and Outsourcing for Better productivity

Managing data centre and resources is the job of professionals and IT companies have to decide whether they want to focus on growth and profit of the company or want to invest time in managing the servers and data centre resources. You may do well by outsourcing your server resources of your IT requirements to specialist services company and this will be the good decision for your company profit and resource management, getting the server management and resources availability in-house could be costly and time consuming process for a non-professionals and it’s better that you outsource your server and Hosting needs to professional enterprise who know the system very well and data security concerns. They can provide you consistent help desk support, Installation of application on the server as per your need, managing your logs and files, Data backup on regular interval and protecting data precautions on server level. In essence it a service provided by companies such as Outshine Solutions where we provide access to top of the dell power edge servers with high end application suite configurations and support of your applications. We have a consistent record of 99.99% uptime hosting guaranteed solutions with 24X7 Online support, live chat support and telephonic support. If you face any type of issues with your application or website we are here to resolve around the clock. Dedicated Servers Hosting are the solution in which we provide a standalone server and resources availability for your company and you will have full control to configure and install anything as per your requirement. Outshine Solutions range of dedicated servers include dedicated emails servers, cloud servers, Dedicated game servers, unmetered dedicated servers, SAS servers and custom dedicated servers based on the requirement of clients. Before giving any solution to our customer we first analyze requirements and then prepare perfect solution for them. Our Requirement capture check lists consists some points which we are mentioning here:- specifications of the current servers being used List of software (including versions) in use on the server Full application overview List of your new server requirements Full and complete network diagram (multiple server setup only) storage requirements specific network requirements Better solution can be provided with better analysis and our aim is to deliver the solution as per customer usage and solution centric.

Improve your Sales Success rate through Responsive Ecommerce Store design


Studies or research suggests that “There are approx 6.8 billion people in the world, and more than 5 million of them have an own cell phone. More than 28% Internet usage comes from a mobile phone device and it is projected that mobile Internet usage will overtake desktop usage by 2014”. Hence, it is the right time to think seriously about a “responsive web design” for your business.

What Is Responsive Web Design:-

A relatively new term in web design, which was coined in May 2010 by web designer “Ethan Marcott” in his article is “Responsive design”. It is a flexible layout that can fit various screen sizes, devices and resolutions, automatically allows websites to change layouts according to the user’s screen size or resolution, whether on a Smartphone, tablet or desktop, making a user-friendly interface, particularly when online users browse your site. Do you know more than 80% of Internet users search product online?

To sell products online are the latest trend in market and all are diversifying through this technique and making website compatible for web based and mobile based version and as a good Ecommerce Development company in India we follow all the procedures for responsive and fluid based model design which will be highly compatible and SEO friendly for all the major browsers and versions.


Responsive Vs Traditional or Non-Responsive Web Design:

Businesses or individuals can be in front of consumers, customers or online users at every step of their online shopping or journey as well as can boost their sales with responsive web design. Most of the people, who are searching for a product or service, start reading content and watching videos from their computer at workplace and on their phone devices during lunch or free time for continuing their research into the products and services. They make a purchase decision if they find the product is best. But, if you have a traditional website, then the users, who is investigating products and services can be frustrating due to lack of inability to navigate through the complete site on their Smartphone’s, then they will move to any other site.

A Responsive Design Make Online Shopping Easy and Comfortable Through Mobile Devices:

According to a research done by an Econsultancy in 2012,” More than 60% of companies or business sites that that designed their website specifically for mobile devices has increased their sales” According to Google, ” More than 65% mobile internet users like to buy products from a mobile-friendly site, with more than 57% online shoppers say that they usually leave a non-responsive design site straight away. Therefore, a mobile-friendly website can improve or increase your business sales. These statics telling us that people, businesses or individuals are making responsive websites for their business and increasing their sales by selling their products & services online. , and more and more online users are accessing the website through mobile devices.

Do you know that Google controls 85% or more of the search engine market at present, believes the for mobile device browsing, a responsive design is the best configuration. Mobile visitors or users are becoming more comfortable in doing shopping with their mobile phones when it is convenient. A report showed that approx 25 % of Smartphone owner and 30% of tablets users are using their device for online shopping, and the percentage will increase if businesses make their site responsive.

As you can see in the picture that the desktops use was reduced by 3 %, the use of tablets increased by 6%, and the use of mobile devices increased by 10.5% which means an overall increase by 16.5% for hand held devices.

A responsive layout will also assist in maintaining your brand recognition, and you will be ensured that your website look the same wherever or whenever it is accessed by making your sire responsive. Some other benefits of a responsive website are:

Increase conversion rates and provides opportunity to retain customers

Increase visibility in search engines

increases customer loyalty’

Improves SEO and social Media

Conclusion: A responsive web design allows businesses to stay ahead of the others or trends. It is the right time for you to replace your dated website with responsive web design as it is not the future but a shift that is happening right now. It will not only improve your business sales but also make your company’s brand stronger. Remember, within a few years, responsive design will be a necessary requirement for every ecommerce store or business.


Beyond SEO

Outshine solutions believe that top ranking or listing on search engines is just the beginning of your company’s success, and not the end. We provides SEO services on a much broader level, and some of our extraordinary SEO services includes conversion rate optimization (CRO), professional content writing, SEO Friendly web design, programming validations check, viral marketing, and social media optimization (SMO). Most o the SEO companies mainly focus on rankings, and ignoring or not focusing the main concept of SEO that is converting visitors into potential customers. However, Outshine Solution not only brings ranking but also generate profits for you by attracting more and more visitors towards your website and convert them into your regular customers.

Outshine solutions provide such SEO services that will put your business (products and services) as call for action in front of users, and we can also help you in making your company a trusted and branded name. We not only improve your website ranking and increases traffic but also helps in making your brand more popular among online users through sharing content and chatting with online users on various social media sites like twitter and facebook. With the help of Social media optimization (SMO) strategies, we improve your site visibility on various search engines and create a strong brand identity in WWW (World Wide Web).

Today, Social Media playing an important role in making a brand popular, that is why it is implemented by most of the companies of any kind or any size like Small, Medium and Large. However, we not only implement it but also manage your online reputation by analyzing where you stand, post positive, informative and original content, and also create an identity hub that links to all of your content. Whenever, online crisis or social media strikes, the negativity surrounds your brand or reputation that can impact your search engine rankings and online credibility. In such incident, we protect your brand image and reputation by applying our advanced online reputation management strategies. Our SEO services packages are fully loaded with over-the-top SEO services.

Thinking beyond or out of the box are not followed by many of the SEO companies and they keep trying the same method which all others are trying and they are just running on the same track to promote any company website but at Outshine we keep scratching our mind for the better promotional activities and better ROI for our clients through which our client can get much traffic and conversion on traffic. Most of the time it happens that website is getting good traffic but no sales are generating through the website because it’s not focused for the best conversion and just followed a traffic generations sources to the website which is not good for client perspectives, client always felt surprised that the website is getting traffic but no sales are in box and no genuine inquiries are generating via website.


SMO and SMM Services

At Present, Social Media Optimization (SMO) has become a featured component of online marketing campaign, and businesses are using SMO services to promote their business and company’s products and services. By doing SMO in right way, they can attract millions of online users to their web site. The main objective of SMO is to get the targeted online users or people and convert them into company’s loyal users. SMO also referred to as Social Media Marketing (SMM), and has gained huge popularity during the last few years. It is now became an integral part of web promotion and advertising of products and services or events in the global network. For running a successful advertising campaign for business, products or services for attracting thousands of visitors to a website, everyone requires best social media optimization services.

ecommerce packages Outshine can develop an effective SMO strategy to improve your company’s brand awareness, Drive good traffic and conversions rates to your website, Increase your site visibility among social networking sites including Face book, Twitter, Google+, YouTube, MySpace, LinkedIn, etc, and engage your product with the target audiences. With SMO process, we make your content shareable across the social websites and communities to create viral publicity. With the SMO and SMM services our main goal is to provide brand reputation management and defending your brand image in smarter way.


Advantages of Social Networking and Marketing through Social media Channels:

  • Brand is important for any company and making product awareness or placing the product in mind of the customer is also very important aspects for any business.
  • Synchronization of ranking with brand promotion through social networking channels give good impact in product conversion or in buying ratio
  • Traffic generation major source through various high quality premium networks.
  • Reward your website with inbound links and well as Boost your Link-ability.

Outshine Solution’s major SMO Services includes:

  • Updating Company’s relevant information
  • Increase Company’s social media reach by enhancing Followers, Connections, Fans, and Connecting to various relevant business groups, etc.
  • We do daily updates and posts to keep in touch with online users, customers and friends.
  • Blog marketing, Forum marketing, Press release & Article writing and submission, directory submission, etc.

Channels of Social Media Marketing:

Facebook Promotion Twitter Promotion LinkedIn Promotion

Blog Marketing Article Marketing Press releases marketing

We do Social Media Optimization in two ways, first, we add new features of social media to your website content like sharing buttons, user rating, social news or by adding images and videos as this helps content to move faster and increases your site visibility. In Second way, we participate in group discussions, making and commenting on blogs etc.


Business Development Executive:- (SEO Services)

Job Summary:

• Identify and call local businesses to drive new client acquisition.

• Minimum of 2-5 years of experience required.

• Manage the entire sales cycle, from prospecting to meeting and closing.

• Perform market research; top performers will help test new products and services.

• Be a key player and contributor to the direction of this growing sales team.

• Crush sales targets on a weekly, monthly and quarterly basis.

• Enjoy frequent company happy hours, company gifts and good times!

• Develop opportunities for additional projects.

• Track monthly billing.

Bike Is mandatory. (MUST)

About You:

• Should be coachable, flexible and self-motivated.

• Must be an excellent communicator with professional phone skills.

• Thinking on your feet isn’t just something you’re good at, it’s something you love. When faced with new challenges, failure simply isn’t an option.

Job Qualifications:

• Minimum of 2-5 years of account management and marketing experience.

• Ability to manage multiple clients.

• Ability to translate incomplete customer requirements into actionable tasks.

• Excellent verbal and written communication skills.

• Enthusiasm. Enthusiasm. Enthusiasm.

Why This Is a Great Job:

• We have awesome leadership: work for people you believe in, who believe in you.

• It’s a meritocracy: this is a place where you will be recognized for your achievements. They are growing quickly, and anyone who comes in now will have a direct and measurable impact on the organization.

• We have a vision: this is a small team that really enjoys working together and is committed to the vision of changing how local businesses present themselves online.

• Commissions, bonuses, stocks and other advantages.


Contact Person:  Ms. Khushbu Srivastava

Phone: 0120-4217202


PHP Developer

Job Responsibilities:

  •  Work in a group environment to plan and design new product features and direction
  • Ability to understand client briefs.
  •  Can work on multiple project.
  • Delivering functionality within these estimated effort and time frames
  • Ability to motivate staff in a team-oriented, collaborative environment.
  • Should have at least 1- 4 yrs of experience into WORDPRESS
  • Should have working knowledge of HTML, CSS, JavaScript, PHP
  • Knowledge of Jquery/Ajax will be preferred
  • Should have good analytical and problem solving skills.
  • Knowledge of open source cms like WORDPRESS is necessary.
  • Candidates from MCA/B-tech/BE will be preferred.
  • Hands-on any PHP based framework/CMS, Action Script
  • Must write efficient code with documentation.
  • Can read code written by others.
  • Has experience debugging code.
  • Must be a team player, posses a good attitude and be self-discipline

If you are interested in hearing more about the position respond to this posting with your updated resume attached. Write me at

Contact Person:  Ms. Ankita Pragya
Phone: 0120-4217202


Seven Steps from Start to Finish for Ongoing SEO Process

Traffic is the key of success for every online business, but the problem that most of the online business facing is that how to keep the traffic, which is coming on the website on a uniform basis. In this situation, search engine optimization (SEO) helps in generating leads as well maintaining traffic to your website. You can get required information through the SEO process. However, if you are an SEO then, you need to understand the SEO process involved in an SEO campaign. So, that we have broken the ongoing SEO process in seven important steps that are given below:

1. Business Research and Analysis: Business analysis, also known as website analysis is the first step in the ongoing SEO process, and is the most effective way to understand your customer or client’s requirements. Without doing a deep research and analysis about your client’s business, you cannot promote your client’s business. Research and Analysis of business can be little complicated activities, but it’s the first and the most important part of the ongoing SEO process that you have to face before thinking about other strategies or activities.

2. Client Site and Architecture Structure: Before starting online SEO process, you must understand that what type of your client website, or you have to work with. After that you have to build site architecture structure, which will help you in writing of content and what other important things that can be used to make the website user friendly with easy navigation. You must know all about your client’s products and services, and how you categorize them as you have to choose keywords that are matching these to your client products and services.

3. Keyword Research and Analysis: The heart of the ongoing SEO process is the keywords and most of the online user type’s keywords to get the accurate information’s on search engine like Google, Bing, Yahoo, etc. They will find and visit your website with the help of these typed keywords on search engines. There are certain factors on which the keywords research and analysis depends are Your Products and Services, Your Competitors, Content Strategy, Target Audience and many other factors.

4. Competition Research and Analysis: One of the most important sides of ongoing SEO process. You have to do a deep research and then do analysis about what your competitor is doing in regards to SEO campaign. You have to look at how many links you competitor has and where your competitor getting these links and keywords, which are best for its websites. By doing this, you will have an edge to look what you should do for getting best result for your selected keywords; you can increase your website ranking by improving your strategies and place your website above your competitor’s site on major search engines like Google, Bing, Yahoo, etc.

5. Content Creation: The content writing on a website has to change over time, and providing good quality content that is related to your core business or product and services is the best thing to increase the traffic to your website as well as exploring your business. The content on your homepage is very crucial to attracting visitors and maintain search engines or directories. When you are developing content for your home page, keep your focus on keywords, which you have selected.

6. On and Off Page Optimization:  On page optimization generally refers to structural changes or updates. Every website requires few updates or changes to make it more SEO friendly. Some of the major updates are Optimize Keywords, Structural Modifications, Analytic, Optimize Content, etc. While, off line optimization refers to activities mainly focused on increasing the popularity of your website. Off page is an ongoing part of SEO, and its main goal to increase the popularity of any website by increasing visitor traffic, incoming links, etc. Some of the main activities of the off page optimization include Content Syndication, Social Media Optimization, Blog & Forum Posting, Social Bookmarking and Manual Link Building.

7. Reporting Analysis: One of the major parts of SEO is reporting analysis, so it’s very significant for you to look out and track the effectively of your SEO campaign as well as the result it is given. You can monitor traffic, visitor trends on your website with the help of several tools that are easily available. You can also find that what keywords have used by the online users in finding your website and many more other information’s. Therefore, you must produce an SEO report regularly to track and check the effectiveness of your ongoing SEO campaign.

This is the complete ongoing SEO process that you need to do for a successful SEO campaign. Different companies have different techniques or methods in order to run a successful ongoing SEO process, but we offer and use, what we have given here and we have been getting best result by running this ongoing SEO campaign.

Google Roll out Fourth Penguin 2.0 In April 2013

Next generation Google penguin 2.0

Now, it’s time for fourth one, Google roll out the second generation Penguin 2.0 algorithm Update (4th) on 23 May 2013.  The rolling was started on afternoon 22, May 2013, and affects around 2.3% of English queries, which is decreased in comparison to the first generation Penguin Update (3.1%). According to Matt Cutts, the Head of the Google webspam team The change has also finished rolling out for other languages world-wide? The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.” The first Google Penguin update was launched on 24 April 2012 and about 3.1% queries are affected, while the last two Google Penguin update launched last year on 26 May (about 0.1%  queries affected) and 5 October (about 0.3% are affected).

Punishment for What?

Those sites which used shortcuts or loop holes to get good rank will be affected more by this second generation Penguin updating. There is no need to worry at all from this updating if you are staying away from web spam activities because this update only hit spam websites that are in top position Google by bring down their search engine ranking. If you are website has great and unique content as well as perfect linking, then you can go up in SE ranking. For keeping the website out of penguin update, webmasters must use white hat SEO.

Importance Tips for Webmasters:

  • The second generation Penguin 2.0 updation is mainly released for black hat spam. Therefore, keep your site according to quality guidelines provided by Google. Don’t try to use loop holes or shortcut methods or techniques like link schemes or keyword stuffing for high page rank on search engines.
  • They must avoid duplicate content within their website, and the best way to neglect it is to make canonical link to the desired page from website.
  • Webmasters have to maintain the keyword density within the content posted on the site.
  • Don’t uses tricky techniques for getting good page ranking or traffic through copied or irrelevant contents. Remember; always provide the relevant and valuable information through your content to users.
  • Avoid Link Exchanging because it is considered as a Bad SEO tactics at present. This technique will not harm us, but also don’t help us.
  • Webmasters must avoid hidden text and links.
  • Webmasters should not create multiple domains or sub domains with the same copied or duplicated content.

How to Recover from the Google Penguin hit

If your site hit by this Penguin 2.0 algorithm updation, and like to know recovery process so we are not here to make you confusion with because a step can be useful that you can follow:

Step 1- Firstly, Open your webmaster account profile if not then just create an Google webmaster account

Step 2 – After login, create a .csv file for all incoming links for your site and make analysis for low quality links pages and domain.

Step 3- Now; find low or bad quality links from your site back links. If you find some bad domain are linking to your website in huge amount and want to Disavow complete domain that you can use advance operator like “” this will allow

Step 4 After sorting low quality links, list them into .txt and must be encoded in UTF-8 or 7-bit ASCII. Generally, Google rejects disavow files because of bad formatting so need to take complete care of following instructions.

Step 5- Send file through Google Disavow Link page, Now time to send reconsideration request to Google and leave all upon Google.  Rest you can continue apply for new links which should be strict and completely according to Google guild-lines you can also read our old post about What to do after Google Panda & Penguin Update?

Conclusion:  The Disavow Tool is useful for webmasters.  You can use it if your site hit by Penguin 2.0 algorithm updation. After applying all the steps that are given below, send your reconsideration request to Google. Someday, Google point out this against your reconsideration request “Dear, side owner, previously the webcam team had taken manual action on your website as we believe that it is violated Google’s Quality Guidelines. But, after reviewing your reconsideration request we have revoked this manual action on your site”.


Top 5 Ecommerce Website Marketing Metrics that Determine Success


At present, the discussions about “strategic optimization” in the Ecommerce are revolving around the one thing that is the customer. Businesses asking themselves many questions like “what actually customers want, what we should offer to customers for attracting them into our site”. We know that running a business, especially online is a complex and multifaceted task. Below we have given 4 key metrics upon which you must focus and concentrate to ensure continued success of your online business.

1) Understand the Customer’s Lifetime Value Metrics: Several online businesses calculate their return on investment (ROI) on single sales, but experts suggest that return on investment should be focused on the lifetime value of a customer. You can determine the lifetime value of a customer by this formula:

Customer Lifetime Value (CLV) = resent Value (Average profit PER year x Number of years) – acquisition costs.

For calculating accurate profit, you have to measure your sales margins with inventory accurately. You can find the acquisition cost; just divide acquisition spending by the total number of customers acquired from your marketing advertisement or campaign. After calculating it, you can put all the values in the formula for calculating CLV. Remember, CLV is very important because it is more cost effective to hold an existing customer over acquiring a new one.

2) Determine the Marketing Rate of Return (ROI) Metrics: Most of the e-commerce websites depend on search engine marketing to gain traffic and visibility. Generally, companies do mistakes by calculating return on investment (ROI) on one purchase instead of customer’s lifetime value. So, determine the margin per order and the lifetime value of customers. You will know about   your marketing efforts and how can you improve them by determining marketing ROI. You can calculate this by following formula:

After determining Marketing (ROI), you can also check whether your Customer Lifetime Value CLV is lower, higher, or the same as, than your average acquisition cost by comparing the value of Marketing (ROI) with the customer lifetime value.

3) Monitoring Customer Satisfaction: There are lots of tools available including Google Analytics and internal software to know and understand online customers. You can track demographics, purchase history and psychographics behind your visitors or customers with the help of these tools. After, collecting the information, you can compare it with your target audience, and can also change strategies to improve the result. Talking and listening to your customers is the best way to learn whether customer needs are being fulfilled by your current offering.

4) New Visitors/ Customers Conversion Rate: Most of the e-tailors seldom differentiate between their return and new visitor conversion rates. You can see a very clear picture of what actually happens when first-time visitors come to your site by isolating the conversion rate of a new visitor.

5) Determine the Conversion rate of Return Visitors: We know that 95 % not buy anything on their first visit. However, if they are coming back your site, then it is really the best thing for your business.  You can see how likely you are converting your return visitors into potential customers by analyzing your return visitor conversion rate.

Conclusion: There are numerous keys Ecommerce Metrics to measure the success of an enterprise ecommerce site. If you are going to open an online business or trying to grow your business, then implementing these metrics for getting success.


Website History and Revolutions

A website is a collection of web pages which are documents written in HTML that are accessible over the web. All website that are available for public or private use exist on www or World Wide Web. Every webpage has a unique web address called page URL.

A website can be dedicated to an individual, a business or an organization or to a particular topic or purpose. Websites have come a long way from being a static webpage to an interactive, robust and design superior web pages. Due to the evolution of web 2.0, website are now more dynamic than ever. In earlier websites, the users could only browse through web pages and get desired information. But today, users can share data, promote and sell their products and much more.

Evolution of websites

In the beginning the websites were created as static HTML webpages which only allowed one way transfer of information which was from website to visitors as they can only read the pages and get the information they were looking for.

Introduction of scripting languages like PHP and Perl etc was a revolution. The webpages transformed from static to being dynamic and allowed user interaction. Now the users can communicate with web servers. Scripting enabled reproduction of common elements of web pages like header, footer and navigation which can be modified easily even for thousands of pages. Creating web pages in this way was becoming a bit cumbersome as the websites grew and became more complex and oriented. The content and presentation were so fused together that modification in one required modification in the other. Advent of CMS Development or Content Management Systems gave un-parallel edge to web development. CMS is an application for managing, organizing, editing and publishing web content. Using CMS even a user with little or less technical knowledge can change the content and even the presentation of the website.

Nowadays, there are a number of advanced tools at the disposal of web developers that enable them to create websites that implement interactive portfolios, motion graphics, multimedia and much more to make the website engaging for the visitors.

These days, the websites developed also focus on the portable devices such as smart phones and tablets. This has ridden the visitors of the need to use a computer to visit the websites as they can access the websites through their handhelds and this enhancement has provided an edge to the websites for their promotion.

However, there is no specific standard that dictates to the web designers to design the website in a particular way. The web designers are free to design the website however they see fit and using whatever technology and tools they have or are good at. They just focus on the objective that the website should fulfill the purpose intended.

SEO Reputation Management – Defend Your Brand Image with Smart Ways

SEO online reputation management

Showing up on the first page of Google can be the only difference between your competitor’s failure and your business success.  It is dangerous for you and your company’s online reputation, if someone has posted slanderous or unfavorable comments about your company, which are showing up on the top of Google. We know that reputation is always fragile and breakable- be it for politicians, stars, celebrities, organizations/companies or individuals. “A small rumor or gossip on word of mouth among the people can swell into a ruinous trouble as reputation is elastic and can be changed anytime.”

According to a research shows that ranking on top in Google produces more than 40%  of clicks to websites, while listing on the first page of a search, create over 90% clicks, which is very important for your business success. The negative and positive impression about a brand or company is depending on what kind of content and links are appearing in the Google search. Many people has question like why my company brand image is not growing, even company is showing up in first page of Google? Because appearing on Google first page does not mean that the business has a high reputation as there are many other factors like negative customer reviews, customer De-satisfaction, etc. which can affect your online brand reputation. So, SEO online reputation management has become an important activity to keep batter brand image and companies reputation among online searchers. Below we have given some smart ways for defending your brand image:

Google Alerts:

The first step in developing an online reputation is to find out what online users are saying about your company and products. How people will know this? They can get this knowledge through Google Alerts. Everyone must use this handy tool to search for any words or phrases, which are appearing in online discussions, news sites, videos, etc., and are related to your brand name or business, and then to see how others are looking for the same. For example, they can type in their business name and have Google email them a weekly or daily report on how many online users searched for their business.

Generate Positive Online Reviews:

We cannot prevent negative reviews as online user will say whatever they want to say. But, any business can make strong defensive plans for protecting their brands and brand-enhancing reviews by creating better reputation management strategy. A single negative review can damage your band a lot, if this is the only review you have. However, you don’t need to worry if a bad review appears in among several positive one. For generating positive reviews follow the following tips:

  • Find that who are your best and loyal online customers, and sends them short mails to ask for a few words of praise, if they liked your services and products, and so that you can post as customer reviews.
  • Make an email account, which exists alone for receiving online customer feedback, and make it approachable to all your clients and customers both offline and online.

Use Most Popular Social Media Sites:

You must use social media sites, including Facebook, Twitter, YouTube, LinkedIn etc. which can be very useful for making your company brand reputation. Creating company profiles on these social sites, optimizing them for both your target customer and search engines are very significant. Don’t make ugly profiles in social networking sites where you can’t be updated; your reputation will not be benefited because it’s generally not easy to handle all networking sites regularly for small business. However, make a few “good” profiles on the top 10 social sites including better profile creation at Facebook, Twitter etc, they can provide you surely with some great grips in terms of brand building. There are millions of users remaining active and one may take advantage of user-friendly updates on regularly basis from social profile by targeted and communicating with active audience.


If an important ongoing reputation management tool, and by doing regular blog posts you can interact or communicate with your online customers more closely. Blogs are like a cactus of online content, and some of the popular sites provide free blogging and free hosting like WordPress, Blogger etc. Just add few great useful blogs or articles and create few links and bake for some days. They will be on the top of the Google page in a short period of time.

Best SEO Practice of 2013 in Favor of Getting Higher Business Exposers

SEO Practice of 2013

In 2012, Google has changed dramatically as it has made numerous changes to its algorithm like Penguin changes in April, Panda updates (more than 12), Snippets and exact match domains (EMD) in September, which are some of the major updates or changes. “Algorithms of Google change once per day, and more than 500 algorithm changes take place every year” said by Matt Cutts (Google’s search engineer). It is not necessary that what techniques you implemented yesterday for SEO, will work for today also, and you may ask yourself what SEO practices I should implement today. There is too much confusion about best SEO practices for 2013, but we are providing you few outstanding SEO practices for 2013 based on the past updated on Google, particularly in 2012

Create Quality and Sharable Content: Content is continuing playing a vital role in improving your website placement on the major search engines like Google, Yahoo, Bing, etc. So, go ahead and take a look of your website content. If you have original content everywhere, then it will be good for your site ranking, but if you have copied it from someone else’s website, you will surely penalize by Google’s panda and will affect your site ranking also. Copying someone else content is also illegal, so always try to create matchless, unique and quality content. The more the unique content is the more it will be commented, shared, etc., which is very significant today.

Mobile SEO : It is going to be all about the mobile apps in 2013 as most of the people are using apps like Google Maps, TED, Chrome UrbanSpoon, a Shazam for getting information quickly. Responsive web design is an important part of Mobile SEO as it creates a wonderful user experience. The responsive web design also helps in the process of accessing a website easily. So, if you really want visibility on search engines, creating an app is not a bad idea. Reducing click-through rate (CTR) is a best thing, when it comes to a mobile phone as users don’t want to click deep into a website.

Not just link, Build Relation: One of the most important parts of a SEO practice, and you should always focus on diversity in links. It is always beneficial to focus on quality of back links rather than quantity of back links. Back links are those links, which send traffic, ranking and pass page rank power to particular page or site. If one has more excellent back links, from high authorities’ websites the more search engines can see you. Remember; make best links that are related to your site as there will be no point getting a link from a technology site, where as yours might be in health care. While we talk about Guest blogging, it is a great way to get some good links back to your site.

Social Media: Integrated within people everyday lives, and Social websites like Facebook, Google+, Twitter, Pinterest, LinkedIn, etc, are very much required for every business, individual as Google, Yahoo, Bing or other search engines giving more importance to these public sites and other sites. Use Google Authorship and delivered high quality pages in your circle so business gets a huge amount of traffic from these social media sites, and you can also attract users by posting daily updates and publishing videos, post, other vital information. It has also become an effective strategy if you want to communicate with client or users or want to take feedback about your business / products / services. When you share or publish any article, blog, etc., and then people shared it, like it, tweet, on your post, etc, which can be benefited for your sites.

Conclusion: A business or Individual should follow all the SEO practices mentioned in this article, and take care of content and quality link building with blend of mobile apps and social media optimization.

Support Engineer

We are having an opening for  Support Engineer –

Exp. – Atleast 1 year

Qualification- Graduate with networking certificate

Location- Noida

Job Responsibilities:

1.     Installation, Managing & maintaining linux Servers

2.     Good working knowledge of  email servers mainly zimbra

3.     Postfix knowledge must

4.     Monitoring hosting servers, security updates,

5.     Knowledge of firewall and security policies

6.     SSL certificate installation and renewal.

7. Client communication and problems resolution

 How to Apply:

Interested candidates, please e-mail your CV (in Word format,),with salary expectations at Or contact on 0120-4217202.

Contact Person: Ms. Khushbu Srivastava

Phone: 0120-4217202

Content is King so why your quality content is not leading?

Content Promotion Through Social Media

Write a good piece of content, then edited and re-edited it, and later publish it with added a creative twist and a graphic. Next day, we see that only few shares,  it means your great content could not notice or grabbed the attention of online readers, and sometime we feel that we have waste our time on writing this.  Social media play a very important part in internet marketing as they make your website visible and popular on online by sharing content and by following many more other marketing strategies. Few points are given below on why your good content is going to Unnoticed.

Say Love to Social Promotion

When it comes to be online promoting content, social media has changed the game completely. Social media allows everyone to promote their business, products, services, etc., quickly and easily.  So, are you actively promoting your content on social media sites? or Is your existing social community does like your niche content? If not, then sites like Facebook, Google, Bing, Google Plus, LinkedIn, and Yahoo are good to start from.  Apart from all these social sites, there are many other sites like Pinterest, Tumblr and Vine, which are also important to create a relevant community, or you can promote your content on them too for making your content more visible by audiences. Viral content is just to send your promotion task at next level –

Facebook Viral

By adding more and more people on Social media sites

Never be afraid to add people in your contacts and friend lists as the complete point of social media is to socialize.  Remember, don’t do it in a unsafe and spammy way as this could turn people off. Do it by a simple way with greeting, you will see that most of the people will happily accept your friend request.  You can also send them the link where you have posted your content, and get feedback from them about how it is or if it is good then like or share that.

Be consistent

Using social media sites, then it is very important to be consistent in keeping touch with your different profiles, and try to check them at least once on every next day. It is one of the best ways to engage in Social Promotion.

By Commenting

This is one of the best ideas to engage in social promotion by commenting on your friends’ profiles because it will keep you fresh in their minds. This technique is a form of content marketing, and allows you to communicate with others.

Power of Social gadgets

They play a vital role in targeting online audiences, as an increasing number of social buzzes like twitter tweets, Facebook shared, Google vote on your posted content can make a huge impact on your website ranking and can make your website popular. Whenever your content shared on these networking sites, it creates a social signal. The more times your content is shared, the more in it will be worthful in the eyes of the search engines.

E-commerce Website Development – An Essential Approach for Business Growth

Ecommerce website development

According to the few Internet & American Life Project, more than 65% of the online users have purchased something over the Internet. We live in a world of high technology; every business is going on-line, which generate an evolution in E-commerce business, and have become an ineluctable tool to take your business to a new height. An E-Commerce based website is the best solution through which business owners can sell their products to online consumers, and customers can compare prices with a click of the mouse and buy the selected product at optimal prices. Therefore, you need to design a user-friendly website that is displaying all your products in a systematic manner with easy payment options to buy them online.

Walk with Technology

It is a very effective way of selling your product online, so the design of your E-commerce website matters a lot. Do you know what is the difference between E-commerce site and simple website? Well, E-commerce websites are designed for selling and purchasing various kinds of goods, while simple websites are designed for just the purpose of information sharing. For making your E-commerce website successful, you have to hold the attention of customers for a long time, which is the most important needs of an E-commerce website, for this you need to make your website design simple and informative and need to go with professional eCommerce development services.

Focus on Fame

The home page of your website is the main gateway of your online successful business, so it should appear perfect from top to bottom. It’s important for you to design and described your home page accurately with displaying information like logo, name of the company and tagline, Showcasing product list, brands, price list, Copyright Statement, Information pages like About Us, Contact Us, FAQ, etc.

Spread Profit

Another important part of E-commerce website is layout along with attractive colors and high quality graphic. You must update your website on a regular basis because all the clients and customers always want updated information about each or every product. When any online shoppers visit your website; he usually focuses on the price of the products in order to finalize his deal instantly so you must display it clearly on your website.

My Priority is to Increase Users Comfort !!! 

Nowadays, the launching of e-commerce websites has been increasing. This is because people prefer buying from their home or office without getting into any hassles like driving and parking or wasting any time. In online shopping through an e – commerce website you can see, compare prices and buy products using your credit card, debit card or any other payment medium. It allows buyers not to go anywhere and enjoy shopping in their comfort.

Be Ultimate Fighter

There are numerous E-commerce portals providing goods and services in a variety of categories like Health and beauty products, electronic items, Books and magazines, computer and laptops, Vehicles, Software, jewelry, apparel and accessories for men and women. Undoubtedly, India is showing enormous growth in online business.  The e-commerce progress level of India is getting higher as more and more online retail merchant enter the market, which is good from a long term perspective. Some of the major Indian portal sites have also shifted towards e-commerce rather depending on advertising revenue. So, the future of E-commerce in India does look very bright.

Increase SEO Advantage with Responsive Design

 responsive web design

It is pointless to make a website that looks great if it can’t attract online users at all. But, a responsive website that looks attractive and is engaging with users, and also helps SEO for better performance. A responsive web design is a design approach, which enables your websites to adopt and response whatever screen it’s on. It is a very important factor for ensuring a perfect web presence of any organization in the practical world because responsive web design is the future of online marketing. Today, we have to keep lots of things in mind if we are going to design for multiple purposes. But, in order to have a responsive design, many factors need to be considered. Designing only for laptop or desktop is not adequate today. Responsive web design allows users for easy reading, interaction, navigation and rid of the need for separate versions of your site, and the website will work without any trouble in an effortless manner.

How a Responsive Design Improve Search Engine Optimization:

We know SEO is a process of promoting a website in order to increase traffic and ranking in every site by using search engines. But, SEO is affected by texts found on your website link to your page and linking is the most important factor in successful SEO process.

Search engines like Font Deck, Type kit, Google use powerful machine-controlled programs called spiders or bots” or crawlers to index websites by following links to pages and reading their content. The spider or bots will keep records of these pages in their database and will take out the listing as SERP upon queries by searches for particular keywords. How to attract these major search engines? Is a big problem for every web designer, but it is really easy if you know the right techniques to design your site to more search engine friendly.

You need to consider some points during making a design for a website. It will help you to make your design more search engine friendly.

  • Text should be in HTML format.
  • Use Meta tags on every page, it will make the search engine robots crawl and index your site more easily.
  • Compressed images that may take too much time for responding because mobile users actually dislike waiting for long seconds. We recommend to go with
  • Test in all browser Safari, Default Android browser, Chrome beta, Dolphin, Opera Firefox.
  • Text embedded in images file like jpg, gif and png, Macromedia Flash file and Java application cannot be indexed by search engines
  • Do not use wrong HTML tags such as <font> to style pages, rather than use CSS (Cascading Style Sheets) as they are more effective.
  • Do not use frames as it will confuse search engine robots
  • Try to avoid using images or Flash movies for important information. Your search ranking will be affected badly if you present in Flash and images. Search engine spiders read text on your source code only.
  • Simple but best way to measure responsive design is to ask from users. So ask their visiting experience so they can give their views that how they actually feel by visit on site via their smart phones.

Responsive Design leads to several benefits

  • Saves Money and Time: Besides making separate sites for every device such as iPhone, laptop and other smart phones. a single site can be designed to support all the devices, which will not only reduce operational and development cost, but also saves your important time.
  • Higher Conversion Rate. A responsive web design also helps in making conversion rate high. If you website is Support all devices, then ranking higher in search engine, and a uniform user experience will result in higher conversions.
  • User friendly: Website adjusts to any screen size, making it more users friendly. You can also collect complete social data with a single URL and one URL all of the shares, tweets, likes and inbound links.
  • Less Maintenance and Less Chance of Errors: You have to update and maintain only one website, which is very easy as compared to updating others sites like desktop and mobile site. Less chances of getting errors as you have to look after a single site.

Comprehensive Local Search Audit Checklist

Local SEO Audit

It is always difficult to identify where to start for exact marketing among most online marketers because when we initiate in online marketing we have to take decision on choosing targeted audience from global or local. However from the past it’s easy to make measurement that targeting local audience is great way for small and mid level companies because they don’t need to face target from multi country and have higher chance to convert a visitors into customers/buyer’s with local optimization strategy. This is why we are here to give you the most comprehensive local search audit checklist to avoid missing important aspects that are related to it. How will you know if your website is not set up properly on Google and many people or Google users will not find you when they do a simple search on Google, yahoo or any other search engines. The following points which are given below provide you a checklist to audit your website and help to generate a good plan to fix most of the problems.

NAP Accuracy, Consistency and Local competitors: In Local business NAP (Name, Address and Phone number) is one of most important thing that should be accurate and consistent to your Geo business. It will be a good idea if you put address in footer of your website in every pages. No doubt it’s very common but still have lot of issue can be found with local map results and other kind of search results. Place your site on various local businesses listing including major search engines such as Google, yahoo, Bing. The above search engine provides ease steps to make local search engine submission and can send higher traffic to your website.

Local Search Keywords: Any Company which is embarking on a local search engine should find the right keywords that are used by customers to find products, services and business. Local search marketing is important for any business that serves people who are living within a specific geographical region. Understanding the local language and custom keywords of a particular target market is important. You can also find out that how many times Google searchers (both local and global) used specific keywords by using the Google Ad word keyword tool and use them accurately with help of Meta data or things at

Local Result of Outshine Solutions Pvt Ltd

Customer Reviews: Reviews are very important for any kind of business that wants to online long term success. So, it is our advice that encourages your customers to leave reviews for your services. Because every good review will count as a vote and search engines will considered you as good source for specific terms or business and especially there will be higher chance to have better rank on Google.

Embed a Right Map: You must embed a map with major search engine and most of popular local business directory sites for your business location. There is one more thing that you can take advantage from Google map by after putting all required information, Google map may generate an HTML code, that one can put it on his website for displaying map through website and It will also generate hidden trust among your buyers.

Local Directories and Local Review Sites: Local Directory Listings are the best ways to promote your business popularity on local search engines optimization. So, not only need to go with major search engine but also some of local directories like yellow pages,  yelp etc are helpful to gain more local visits. Make sure that every directory, on which you are listed, displaying your Name, Address and contact number in the exact same format as your website.

Business Name You are lucky, if you have one of the top keywords in your domain name. Search engines like it when a domain name tells what a website is all about. There is extra advantage, if your site is valuable for your customers and you do not come under exact match domain penalty by Google. If you performing right methods for links building after Google panda and penguin updates then it also give positive effect on your local search.


Seven Wonderful Tips for Viral Content Marketing

Viral content marketing

People always look for a magic formula to create a content that will be seen by the whole world. Unfortunately, there is no magic formula. If any person, group or organization makes the greatest piece of content, there is no guarantee that it will go viral. They cannot force their content to go viral, most of the content that has gone viral for some time or has been created by famous people or popular organization. Below we have explained five magic ways to make content viral:

Grow up Emotions (Positive and Negative) through content

Content that evoked high arousal states (Positive and Negative) are more viral on the internet. But, it is not necessary that only happy emotions can boost sharing. We know, positive feeling increase content share ability, but negative emotions like anger and anxiety or anything related to the fear of loss can also very effective. If you want to make your content highly shared, make it uplifting, funny and lovely.

Be Creative

We know that writers play vital role in making content viral. Therefore, it is important for them that write content in a creative manner.  A creative content can easily express feeling, thoughts and emotions rather than to provide simple information. The best way to write a great content is to find unexplored idea and explore it so deeply, then write something that no one has ever written before.

Feel your content as an viewers and rate it

Always try to engage an audience by providing them something interesting, funny or little unusual. Some tips and advice are given below for targeting audience:

  • Special words
  • Use words accurately
  • Choose plain words with magic of your knowledge
  • Use inclusive language
  • Use specialized terms only so that people will understand them

Make content usable to join the conversation

Relationships take time, but building relationships with reciprocity is the best way to make content viral. To increase sharing potential of your content, you need to start sharing reciprocity by replying people who are commenting on your posts. Say ‘thanks’ to people who compliment or retweet you. If you join a conversation, your username will automatically show up in people’s tweets, people will definitely click on it, and a few of them will follow you.

Make Content Easy To Share

Large amount of content on the internet goes viral through sharing on social media sites such as Facebook, Twitter, etc.  But, before posting any content on social sites, make sure it is easy to share without any kind of risk. Create powerful headlines and tweets, which are concise and easy to understand for making content viral. If possible then add thumbnail images in your content, it allows people to see you and your company as real people.

Get Sponsored

A star celebrity endorsement ensures that your video will get views from fans both who like star and who don’t. In this way, fans will share with their friend and who will share with their friend and so on.

Find Audience through Cool Video

There are a number of businessmen who are investing big amount of money in creating video content to communicate with them with one to one method. The motive behind this big investment is that they want to engage audiences with inspiring, authentic and entertaining content. We know that controversial videos get higher expose, these videos not only aim to have business or to sell products, yet they all gone viral because they have founded interesting ways of approaching things.

Follow all these seven wonders to make your content more viral. In long run it’s easy to say that writing contents will remain as and professionalize art that needs enhancement every time otherwise no clapping from viewers.

Analyze Your Business Website with SEO Checklist of 2013

SEO Check List

When we use words SEO and define in phrase “Search engine optimization is best tactic for improving site visibility in various search engines” it sound like an easy game that can be perform very easily for any site even everybody aware that every industry has huge competition and all trying to defeat their competitors on profits, sales and in all manners including search engine visibility.  In this blog we have listed real facts of successful internet marketing and SEO checklist of 2013 that can be obviously helpful for small mid Size Companies or website. Below we listed some question that you have to ask from your website –

Is your business site Low quality? SEO Pass Away for Low quality websites.

Sadly but Google have no sympathy against of low quality websites and one bitter truth that Cheap SEO have no more existence. The old SEO tricks are not working anymore and they only used to flush website ranking in dark place. One needs to be more realistic with his business website rather then automation that must have right combination between user friendly content and search engine friendly structure of your website.

How to know that your website is low quality or High Quality from Google point of views?

Recently from SEO marketing many website owners or webmaster have similar question such as why failed my keywords in search engine ranking? But the tinny answers that suit to this are Google keep updating its search engine algorithm to produce more realistic search result for its searchers. Google continue releasing new updated in Google panda and penguin with aim to provide high quality websites rank above from low quality websites.  Fortunately, Google shares point which distinguished among high quality sites and low quality websites. In short way low quality website considered as the website which simply misguide visitors and search engine through spam activities such as –

  • Duplicate content on site
  • Misguide to visitors
  • Forcing search engines to rank with particular phrase or keywords by over optimization
  • Many Outbound links and broken links
  • Poor coding in website
  • Low speed website with high downtime hosting response (Check speed from various tools)
  • Sites that only build for ads
  • Sites those poorly optimize
  • Abusing rich snippet markup and other websites that avoid Google quality guidelines

Is your business meet up with new Social technology?

The influence of social media has been reached at terrific point that only serving positive impact on SEO. Earlier there were no role of social signals in search engine ranking but these days its can boom on search engine ranking. Definitely Google gave huge space to these social signals on its algorithm and it’s not only change old tendency but also explore new ways of performing social activities.

  • Google Authorship

Google authorship is based on author rank and there we are having hidden benefits on search engine ranking. However there are on only few sites from millions those recognized authorship for website and there is very slow reaction is seeing on authorship. Don’t know that what webmaster or owners waiting for? We are sure people missing attraction and visits from search engines as it has been assumed that searchers attracting with such sites and have higher chances to set as returning visitors.

  • Facebook & Twitter Updates

If you are self promoting then it become most important to share something which is not ordinary. Social people likes only exceptional thing so don’t serve them that they know or tedious thing so they leave to watch your shares. It’s always better idea to show your visitors that what happening on your Facebook or twitter profile from your own website. So give space to your social activity in your website and considered your current website is it really comfortable for your site visitors.

Are new competition rising day to day and Your SEO agency having no answers?

If you see new company taking place in your industry and your website traffic or customers diverting from you to them then it’s simply sign that there is a lot of business profit that you loosing every days. May be you are not aware on new SEO strategy or just ignoring new technology of online marketing. It’s much important to have many short goals because for SEO success because only well planned SEO strategy make sure organization remains come first against competitors and increases business margins that is real definition ROI from SEO services.

Life is name of changing so why not to change your SEO strategy that may serve you a dreamy dates with your customers on daily basis. SEO is ever a game of high efforts that have primary aim to make your website worthy to your customers. Choosing a SEO service provider is just like hire a car driver so doesn’t need to take risk on selection.  Look at our SEO packages here which is highly sophisticated.


Technical Content writer

Job Responsibilities:

1. Writing or developing content for portals, websites
2. Editing and proof-reading the written content.
3. Content editing and innovative content presentation skills.
4. Strong organization skills, good understanding of content publishing workflows and version management.
5. Developing and maintaining Web based content for multiple delivery channels, including technical articles, white papers, blogs, FAQs, how-to procedures, defects, troubleshooting, and other related content.
6. Writing product description, feature, instructions, blogs, articles and newsletters, etc

Job Qualifications:

* Candidate should be very strong in written and verbal communication, ability to compose grammatically correct sentences, paragraphs and topics that combine factual information.
* Editing & writing content on a regular basis for building up the website, a thorough research online to write industry specific content, keywords, and check web pages before making them live.
* Exposure to content design and writing for websites, creative writing and journalistic writing would be an added advantage.

How to Apply:

Interested candidates, please e-mail your CV at Or contact on 0120-4217202.


Web Designer / UI Designer

We are looking for a talented designer to join our team for new project. You should have a passion for being creative, tackling complex design challenges, and looking to push the boundaries of what email design is capable of. we are mostly looking for a beautiful style of design and experience with email design is a plus .

Work responsibilities:

Coming up with new email designs for our marketing platform
Working on custom email designs for clients
Assisting with on-site marketing materials
Assisting with creative design for new ad campaigns
Working on converting email designs into basic HTML, CSS, and our custom templating language
Theme Designing and beautifully converting it into html codes
Ensuring the designs look great in all the major email clients
Solving design challenges (in terms of making designs work for email, mobile, web, etc)

Education Qualifications:


• Should have at least 2 to 5yrs of experience into Web-Designing.
• Should have good analytical and problem solving skills.

How to Apply:

Interested candidates, please e-mail your CV at Or contact on 0120-4217202.

Major SEO Updates by Google In 2012

SEO Google updates 201

Every year Google update search algorithm hundreds of time and these updates make effects on search engine results. On the previous year Google took lots of steps against the spammers to supply best search result that is actually first aim of Google to serve high quality website for best searching experience. Now it has become essential to perform WHITE HAT SEO for seeing a site on top list of Google search result. With this blog I want to take attention of owner of small business who are not actually aware on power of Google updates for their site search results and have listed all major updates by Google –

Google Panda Trap

Google Panda took avatar in Feb 2012 and Google keep rolling this algorithm by every month and while we talk about 2012 then first updates was experienced on 18th January 2012’ with name Google panda 3.2 for this year and then it continued rolling with few updated on version such as 3.3, 3.4, 3.5,3.6…… 3.9.2 and so on. You can look all updates of Google panda with dates and version here. Every updates made impacts on search query and the most negative impact have to face by small on mid size companies’ web sites. There is overall aim of Google by updating panda versions is to lower the rank of low quality websites and return high quality sites for users search query, by this way many brands got benefits and got better rank and seen mixed result in every cases. There are few points to be noted while concerned on Google panda –

  • Google panda algorithm hate to give rank low quality website those have duplicates content.
  • Also dislike pages those have large amount of advertising or thin content and affiliate sites.
  • Present gifts better ranks to those sites which are much updated and fresh, quality content. So it would be a good idea to focus on unique content.
  • Don’t let the content written to attract only search engine for gaining ranking in search engine.
  • Look at Google analytics traffic flow and point out which updates slapped your site ranking.
  • Forget to create high amount of wrong precipitation for Google by adding inappropriate Meta tags, keywords stuffing for getting better search engine rank. Know how to check out how fresh if your website

Google Penguin Trap

The biggest steps that were taken by Google by last year were Google penguin update, this algorithm also knows with various name such as “web spam update”, “Over optimization penalty” with aim to decrease search engine ranking for low sites those violating webmaster guidelines. This algorithm was firstly updated on 24 Apr-2012’ and approx 3.1 search query were impacted by this update. Again negative impact was seen on mid size company that went to back foot again due to unethical links for their sites. Unlike Google panda, Penguin get rolled time to time and we know that updates with following names penguin 1.1, Penguin#3. Now way of performing SEO is quit change and more ethical to gain ranking and traffic for mid and small business. Remember we update on May about how to perform SEO after Google Panda and penguin updates. Google also announced Google disavow tool to webmasters to use only in condition when they believe that site is being harmed by few low quality links that cannot be removed or controlled by webmaster.

Image search Improvement and Byline Dates

The first major update by Google was image search algorithm that held on 5th Jan and that was about to improving relevant image search result. Google had cleared though this updates that now people will get more benefits by enjoying spam-less image search result. In case if you are searching a company name in Google image search engine then it will be more accurate than previous.

Google Bylines date SEO

Byline Dates is an awesome updates by Google that much robust result so that users may choose most updated web document from search engine. It was great to watch search result that with updated dates of web blogs or web content on search result. It also indicate that how your website or blog is updated that increase chance to come out for small and mid size company to earn searchers confidence.

Outshine Solutions Vision for 2012

The last year was like a puzzle about panda and penguin updates as the both major algorithm run high impact on search queries. Google also announce some more updates that held on last year such as page layout algorithm, Google DMCA penalty for copyright issue. However that gives very tinny impact on midsized companies’ results. Outshine Solutions serving SEO services India since last seven year and we always keep tense vision on each search engine updates so our SEO result remain superb for our customers sites. Even there is no bad impact face by any Google updates on our sites.

How to Attract Twitter and Facebook users to Improve Business Sales?

How SMO Improve Business sales

The Facebook and Twitter is fast becoming a powerhouse of marketing activity due to the huge numbers of engaged users on the site and the simplicity of connecting with them directly. Do you know that 87% of the internet population is available on the Facebook and twitters or other sites? Yes it is, If you never perform twitter and Facebook promotion for your business so its mean you are continue loosing lot of customers or if you already promoting a business, product, brand or some public figure at twitter and Facebook but actually not getting expected output so there is lot of spice to make your movie super hit . May be that’s why you are reading this article.

Foremost one need to understand differences between a tweets and a Facebook post updates. Facebook seems to be much broader than Twitter’s 140-character limit. On Facebook, the goal is user interaction, while on Twitter, it’s all about brand evangelism. But, marketing goals of both social media platforms are similar —

Not be only active but make Successful Conversation Oriented

Both Twitter and Facebook enable brands to learn about what people are saying about your products, services and they make great sound that easily attract attention of other people. It’s one of finest way for get noticed to your service by joining them, however it’s not easy but an expert may take benefits of this conversation and make it in favor of their organization. First benefits that you know current agenda which is like fire in many community.  Then you just need to write some passionate answered on your site and share it on that particular conversation with small explanation. Meanwhile, you may get awesome response so you may simply share it on your FB profile or twitter.

Social Media Currency

The goal of posting Facebook status updates is to encourage interactions and engagement on that update and to push creative content using a variety of media that users can share with their friends such as creative images, video, info graph etc. Often people lies some these tactics however they don’t really measured success of their post, however it is an important to gain feedback about programs, products, and campaigns directly from users or other sources.

Twitter measurement lies in the retweets, mentions and increasing awareness about products services and leading quality followers by making motivating involvement. Facebook currency is Like button and sharing of post. The more Likes a brand page has, the more engagement and high reaches obtain for each post. If you want to convert your visitors into buyers then your business must have best solutions of their query. We measure a social media activity for and the result was awesome

SMO Measurement Tool


As we found amazing result and find that a number of people love to share and likes all updates from McDonalds. You can also measure social success of your site with site health tool.
Be Social and Don’t hesitate to Entertained Your Community

Facebook and twitter community and members do not only want see only business interaction and post so don’t get bored them and think like him and try to be more social with them. Often communicate with them with on social topics and give your opinion their serious and comic post. Just laugh, cry and other emotion sharing with them though their posts and activity show your expression on their post and also stand for social issue and lead with huge community. So they will never be hesitating to make contact with you in any future requirement.

Facebook advantages- Facebook performed better in the majority of Business to Consumer marketing categories due to its format. A format that allows for the inclusion of photos, multiple outbound links, videos, surveys, promotions, direct engagement and other business to consumer applications. Facebook also facilitates the building of a large network of followers in the shortest amount of time to help market a consumer product or service. Make more interesting to your wall by using interesting Facebook Aps and other application or plug-in such as Outshine Facebook pages.

Twitter advantages- Twitter performed very well in the Business to Consumer marketing category where only 140 characters can explain the motive of successful post. It’s really easy to use and unlike Facebook there is lot widget and aps provided by twitter that make your twitter profile more interesting to your community. Sometimes announcements, controversial statements, special offers, breaking news and other notification may become cause of huge traffic to your site.


The larger study concludes that in order to maximize your Social Media Internet marketing results it’s best to create a presence on both. However, if trying to decide which one to engage first or where to spend the most amount of your available time- It’s important to perform basic Internet Market research, apply the findings to your target audience and weigh the benefits of each platform. The larger study also concluded that SEO combined with Social Media Marketing will yield greater potential results.


Link Builder

We are having an opening for Link Builder

Knowledge of various type of link building technique including one way, two way and three way and submission task such as-

Directory Submission
Article posting
Classified Posting
Forums posting
Local Listing
Press Release distribution etc

Experience:- 1-3 years

How to Apply:

Interested candidates, please e-mail your CV at Or contact on 0120-4217202.