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If you are looking for tools to help your business grow, then there is a huge number of free digital marketing tools available online. You can’t depend upon any marketing tools but you need industries best tools and best tool mean better analysis, better strategy and better marketing. Whatever tools you choose, ensure that you […]
We know that you’ve invested lots of money and time into your website, so you might be ensuring about your website security. But it does not fit for all website because NO website is perfectly safe from being hacked. These days lack of website security is a serious and big concern and not even all […]
When it comes to your online presence, one of the biggest mistakes you can make is failing to keep your business site updated. If your site visitors see outdated content or announcements, they may take for granted you no longer support your business and this could lead them to buy from your competitor site. So, […]
Google’s algorithms like Hummingbird, Penguin, Panda or any other smartest algorithm are continually changing, so you cannot depend on yesterday’s SEO ranking factors. Also, you can boost your SEO tasks just by focusing on a couple of search ranking factors such as mobile-first user experience, backlinks or Rank Brain- also called as a machine-learning artificial […]
Want to reach more and more customers? AdWords can help you. In today’s fast-paced search world, Google AdWords is continually and rapidly changing. So, staying abreast of new creations will help you use this amazing tool for optimal results. Let’s look at 5 big new and ongoing changes to Google AdWords: New AdWords UI The […]
Want to get rank higher in Google? But you are not only one with same wish. There are millions of business websites that are competing with you for higher rankings in Google. Search traffic always considers as best traffic in comparing direct and paid traffic and to obtain it you should have a great SEO […]
Voice Search is not a thing of the future anymore, but has become a reality now. Many people across the world are using it either through their Personal assistants such as Siri, Google voice search or Cortana. According to a report, “50% of all searches online will be via voice search by 2020, Therefore, for […]
If your SEO efforts are not helping to drive traffic and sales, then it’s the right time to revise your SEO strategies before it’s too late. Do you know businesses and Individuals who succeed with SEO do two things well : Identify SEO techniques that get them outcomes and Put 100 percent of their resources […]
According to a research, “About 80% of consumers trust reviews online as much as a personal recommendation from a colleague or friend”. Without any doubt, the popularity of online reviews has added a key attribute to the web. But, what about fake reviews from your jealous competitors or spammers? Negative reviews are not only bad […]
No matter how big brand you are and what quality used in your products or services. Nowadays a short piece of negative feedback may harm your online reputation or in another hand, even a small company can capture the attention of millions of people with positive feedback. Now, it is very common among online business […]
Are you considering to launch a digital marketing campaign but not sure where to start? Or, you might be promoting a new product or service, or looking to increase exposure for your brand. In this informative and interesting post, we’re outlining a few actionable recommendations that can help you understand how to launch a successful […]
Search Engine optimization (SEO) has changed completely over the last couple of years. Every day a new SEO myth is born, but not every day an old myth die off, as a result a large number of SEO myths. These myths are about impossible to squash as the fraud companies keep perpetuating them and bringing […]
Only a few days are left before doing warm welcome to the New Year. Before going in this celebration, we intend to recall all major highlights of SEO industry in 2016. Even newbie have the chance to learn recent updates at single place. Overall 2016 gave us lots of real SEO pros over the past […]
The time has gone when it was easy to convince customers to sell products and services and get new online buyers. Today we have to face huge competition and match users expectations level as of now we have numerous source to obtain sales like Mobile Apps, Web stores, Paid Affiliates programs etc. Not only competition […]
Festivals are just upon us, and as they are heading, shoppers are trying their luck fused with full potential to give a boost to their business and earn huge profits. The holidays are perfect times when people can share and feel the gratitude, togetherness, and camaraderie. The businesses thus stand a chance of leveraging such […]
What is Google Possum? First, of very all, this name “Possum” is not the actual name of the update. It is just the term given due to the functionality it does. This update is named after an Australian Marsupial with a prehensile tail. The update is done to filter out the listings (spams) from the […]
Multilingual SEO is in demand and people do not want to limit their business in boundaries. So here is a complete tutorial with FAQs for all such businessmen and avid readers to know more about multilingual SEO. What is a multilingual website? Any website that provides content in two or more languages is a multilingual […]
Engaging content is equal to interesting content. A content that can keep the user engaged till he finish reading the last line is engaging. But even for a second if the content looses its attention, then it is not less than a blunder a writer makes. When a writer writes an article or a blog, […]
It has been a few years since the onset of the Internet and every last person on earth is now very well aware of the drastic changes it has brought in our everyday lives. Accessing the Internet has become an everyday activity that is unavoidable and most of the part of our professional tasks requires […]
India, the second largest populated country after China, and about 60 to 65 percent of the country’s population is in the age group of 20- 30 years, clearly stating the high demand of new jobs and providing rise to the significance of various job portals. Job Portals are the meeting points for the recruiters and […]
In India, ecommerce market is growing like never before and this situation birth to big competition in search engine marketing. Although Google and other search engines offer equal opportunity for every business to get better placement. Basically, search engine work with a mathematical algorithm which includes various ranking factors, and it works to automate to […]
Facebook is the leading social media network with over 1.23 billion active users across the world. Another stat says that 90% businesses and over 80% ads agencies using Facebook ads as a one of important marketing tactic. About 80% of customers prefer to connect themselves to products or brands through Facebook. This means Facebook is […]
Businesses usually use marketing, advertising or branding to encourage and convince people for buying their products and services. However, many businesses even individuals use wrongly the three terminologies since their meanings are so confusing because of their close connections with each other. Knowing the distinctions among them can help any business to grow considerably as […]
Running a business, whether it is small or big is really tough, and most of the business owners are busy with day to day activities and forget about some important and long-term works they must do. Therefore, we are providing five common Mistakes by Business in 2013, and must be avoided in 2014. Too Much […]
Trust is a long term plan that difficult to build and easy to lose. Why Trust? I often hesitate about buying from many online websites, but never feel any kind of doubt, nervousness or insecurity, when purchase from Amazon, eBay and iTunes. Not only me, nut nobody hesitates about making buying from these sites in […]
A landing Page is generally defined as “It is a web page particularly designed to promote or sell a product and service where you send visitors after they’ve clicked”. Usually, a landing page is a link the user can click from an immediate marketing like e-mail campaign, ads and organic result for getting relevant, useful […]
Businesses spend thousands of dollars on making business websites and millions on marketing to attract customers to their sites, yet over 82% of potential customers leave for the first visit and never visit again. However, about 12% may revisit, but goes without leaving any kind of information while 5% drop some information and only 1% […]
The broadcasting, telecommunications and postal industries of the United Kingdom (UK) announced that about 58 % population of the UK has a Smartphone and about 19% people have a tablet in 2012. However, according to a research done in June, 2013, Smartphone owners has reached 75% cent in the UK, growing by 15% in the […]
Every Year, the leading search engine “Google” changes its search algorithm about 300 to 400 times, while some of the major algorithmic updates like Google Panda and Google Penguin can affect your online business deeply. For example, Google released an updated algorithm known as Panda on February 24, 2011 that wiped out spammer and affect […]
Today advertising and marketing highly lies within Social Media. Since social media sites such as Facebook and LinkedIn connect millions of people every day. Therefore, what could be the best place to advertise your business than social media sites? This is a great opportunity for companies, specifically those want to get their business in front […]
Why my business should be listed on Google maps? It is because more than 90% online searches will be looking for a local business in 2014. Therefore, if your business is not in the top 10 searches, then more than 75% searchers won’t see it, and over 95% Google users never go over the first […]
What is SEO out sourcing? Outsource means “Going “OUT” to get the “SOURCE”. In business language, it is defined as one company contracting with another company or a person to provide services to serve their customers, both internal and external. Internal customers are the buyers, which purchases a company’s product or services while external customers […]
“It could take years to build a business reputation, but a few minutes to wreck it”. If you know and understand this fact, you will do things in a different way for your online business brand reputation. Do you know, according to a study from the London School of Economics, a 2% decrease in the […]
Promoting business from social networking sites has become extremely popular among all sizes of business. In our last post, we have explained “Ways to Optimize Business Pages on face book” while today we are going to explain “Seven Simple Ways for Common Users to Promote Their Business on Twitter”. There are uncounted numbers of common […]
Today, one of the biggest challenges for small business and entrepreneurs is how to advertise or market successfully their business. However, there are masses of advertising techniques and methods can be used, although choosing and implementing a few of the best techniques with less cost is not easy. Usually, small business do not have big […]
Do you know, more than 175 billion searches conducted every month while over 115 billion from Google alone. However, approx 53% of organic search clicks on the top result, followed by 13-15% for second place while 8-9% for third that leave just 23 to 25 % of clicks for everyone else. These facts saying people […]
Press release is not hidden concept in internet marketing as most of the sales experts or business owners recognized to perform something new to attract their customer or investors. However due to lack of expertise in public relations they wouldn’t get enough exposures and coverage that news keep deserve. If looked upon various companies news […]
Now, it’s time for fourth one, Google roll out the second generation Penguin 2.0 algorithm Update (4th) on 23 May 2013. The rolling was started on afternoon 22, May 2013, and affects around 2.3% of English queries, which is decreased in comparison to the first generation Penguin Update (3.1%). According to Matt Cutts, the Head […]
At present, the discussions about “strategic optimization” in the Ecommerce are revolving around the one thing that is the customer. Businesses asking themselves many questions like “what actually customers want, what we should offer to customers for attracting them into our site”. We know that running a business, especially online is a complex and multifaceted […]
Showing up on the first page of Google can be the only difference between your competitor’s failure and your business success. It is dangerous for you and your company’s online reputation, if someone has posted slanderous or unfavorable comments about your company, which are showing up on the top of Google. We know that reputation […]
In 2012, Google has changed dramatically as it has made numerous changes to its algorithm like Penguin changes in April, Panda updates (more than 12), Snippets and exact match domains (EMD) in September, which are some of the major updates or changes. “Algorithms of Google change once per day, and more than 500 algorithm changes […]
Serious about marketing your website, then you should identify your marketing tricks first. While doing the marketing activities don’t start your activities randomly but first seat and identify the priority that what would be the best part you should take care first and why? You should think out of the box rather than updating Meta […]
In order to provide best search results experience to the users, Google keeps updating its algorithm. This time Google has come up with its Penguin Update. Penguin is introduced by Google to battle against web spammers or sites that are violating Google’s guideline. This was initially called the Over Optimization Penalty, then the Web Spam […]
Favicon’s also know as favorite icon are those little icons that are displayed in a browser next to the website address (URL). Most probably you might have seen them. Just open your browser and visit Google or Yahoo. You will see a little image to the left of the website address? That image is what […]
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