If your website dropping in Google Search Engine Result Pages (SERPs) and find the decrease in the traffic, you might be stuck with a penalty by Google. A penalty from Google can be very harmful to your website, and it happens when your site gets negatively impacted by an algorithm update or flagged by a manual review team.
You can get penalized by Google in plenty of ways like Unnatural links to your site, thin content with little or no added value, Duplicate Content, Cloaking and/or sneaky redirects, Spam structured markup, Hacked site, Hidden text and/or keyword stuffing and so on.
Types of Penalty – There are mainly two types of penalty:
Manual Penalty: Probably imposed by a human from the web spam team to your website. The manual penalty can occur at any time and for plenty of reasons but the most common are hidden text, clocking, doorway pages, using wrong schema markup or anything which is not compliant with Google’s webmaster quality guidelines. Manual Penalty can be either site-wide i.e. affecting the entire site, in some cases affecting only one page or area of the site may get hit.
Algorithmic Penalty: Most commonly related to algorithm updates like Google Penguin, Google Panda, Hummingbird etc. Web sites often see a sudden drop in rankings and traffic during a Google algorithm update. These types of penalties are automatically distributed to websites that flag unnatural or spam behaviors that are outside of Googles guidelines. These penalties are not reported to webmaster tools as well as you cannot file a reconsideration request.
There are multiple algorithms that will most likely kill your site. For instance- Panda and Penguin. Panda primarily mainly focuses on content quality while Penguin concerned with backlinks.
How One Can Know That His Website Has Been Penalized
With Google’s Panda and Penguin updates, lots of websites have seen a drop in the rankings as well as have lost traffic. These Penalized websites were replaced by sites that are more user-friendly and offer original, unique and content and. If your site is penalized by Google, then you will observe plenty of things, including:
How Penalty Removal Works
Being slapped with a penalty by Google doesn’t mean the end of your online business. It’s possible to regain your site’s ranking and organic traffic. We will diagnose your website content and backlinks using sophisticated tools and deliver a comprehensive report on why your website was penalized by Google and an action plan for you to follow that will remove your website’s penalty.