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Want to get rank higher in Google? But you are not only one with same wish. There are millions of business websites that are competing with you for higher rankings in Google. Search traffic always considers as best traffic in comparing direct and paid traffic and to obtain it you should have a great SEO strategy. In this blog, we’ve put up factors which you must apply to optimize your website for better users experience –
- Content
Google has enhanced their algorithm significantly, particularly after Google Hummingbird update and so now Google can understand your content structure in better ways. Create useful content that adds values to your website visitors and gets rewarded with higher rankings. There are one common questions among marketers about content length as they are confusing on length. But there is some conflict among experts as few say it is extremely important to write bigger content “The longer your content is, the better it will rank in search engines”. But, few experts recommend ensuring that your content is useful, unique and engaging and no matter how long your content.
Tip – To boost up your SEO rankings, use keywords in your content frequently but not to go overboard because it can adversely affect the write-up and your ranking may suffer. Another factor is keyword density that Google uses to determine the topic of a web page. Remember, using of keywords in the content excessively can have negative effects on your SEO ranking.
- Backlinks
Again, backlinks will be the strongest indication of authority to Google. So, more links from many diverse and authoritative domains will result in a higher score. When your content earns plenty of these high-quality backlinks, then you hit three vital ranking signals:
1) Number of Backlinks,
2) Link Authority, and
3) Link Diversity.
So, create high-quality content for a strong link building campaign and then promote that content.
- Technical Factors
Some of the most common technical issues include duplicate content, poor navigation, poor website speed, not a mobile friendly website, improper redirects and duplicate meta tags. You must solve these problems if you want to play and win the SEO game. Technical on-page factors like Content, Alt Text, Title Tag, URL, etc., can play a key role in rank such as whether your content has a strong meta-description or not, whether it uses H1 & H2 tags or not and your site is encrypted via HTTPS.
Besides, exact-match anchor text has a strong influence on rankings too, but if your links appear unnatural or spam you will have to face a Penguin penalty. Ensure your backlink anchor text is organic and diverse.
- User Experience
Google has shifted towards mobile-first indexing and that means Google’s index will now mainly crawl the mobile version of sites as opposed to the desktop version. It has become crucial to optimize your website for voice search as it is future of search. Google algorithm is also smarter than ever and now Google start communicates with users to provide them a better experience. These days, it will be more crucial than ever that your content is responsive on all mobile platforms including Android OS (Google Inc.), BlackBerry OS (Research in Motion), iPhone OS / iOS (Apple) and Windows Mobile (Windows Phone), and identical to the content on your desktop site. So, use Google Search Console to add and verify the mobile version of your site. Apart from, use the Structured Data Testing Tool to make sure that the same structured markup exists on both your mobile site and desktop site.
Furthermore, if you are in the process of building a mobile responsive site, then launch it when it’s finished. This is because releasing an incomplete mobile version of your website can damage your ranking, so it is better to keep your website desktop-only until the mobile version is ready.
- Schema Code
If you’re wondering how to rank higher on search engines, particularly Google, then Schema code is an important ranking factor. Schema markup code helps Google gets a better understanding of specific texts like addresses, phone numbers, reviews and so on. Implementing a site-wide schema code can be extremely beneficial, especially for small businesses.
So, it is imperative to ensure you tell Google where your business is located by implementing right schema codes You can use Google’s Structured Data Markup Helper to create schema markup codes and add them to your site’s pages.
Google has made a steady push for high-quality content, quality backlinks, and a great mobile experience in the past few years. Many other Google ranking factors are also important and will play a role in your rankings. if you follow the things mentioned above, then the benefits would be enormously satisfying and your site ranking would surely improve a lot.