Do you know, more than 175 billion searches conducted every month while over 115 billion from Google alone. However, approx 53% of organic search clicks on the top result, followed by 13-15% for second place while 8-9% for third that leave just 23 to 25 % of clicks for everyone else. These facts saying people are searching all the time, and keyword Search are valuable for users while keyword research is very essential for marketers and businesses.
What is keyword research and why it’s important
Keyword Research is defined as “Knowing which keyword Internet users are typing in the search engine box for getting information about a particular product, service or any topic on the World Wide Web”. It does not matter how well you have written and constructed your blog, you cannot expect to have your target audience or users without doing a proper keyword research. Remember, targeting wrong phrases or keywords will surely bring wrong people to your blog or website. Therefore, it’s extremely essential to understand the relevant keywords related to your blog, business and website since it helps people to find your content and business site, hence driving traffic to it. There are lots of free great keyword research tool available to assist you in the keyword research process.
Boost Internal Links with Strong Updates: Internal linking within any content is really significant, and search engines like Google loved only that content which presents easy navigation to its users. Most of the bloggers, particular new born ones use this internal linking strategy, but failed to use it successfully. They can use of Keywords as “Anchor Text” in their content, which will make the job easier for Google or other search engines to rasp the topic of linked post.
Nevertheless, lots of bloggers used anchor text such as ‘see this page’ or ‘click here’ to make hyperlinks in their blog rather than using keywords, which is not the most excellent way to optimize the links. Another point you must remember as a blogger that “Never Link to Label Pages” because posts are more vital than labels as they are only used to categorize your blog post while traffic receive from your blog posts only. One can also read another blog that explain manual ways to check blog or website freshness or may use tool to check blog or website health.
Find ways to reach at your audience: Keyword research is one of the top ways that help you to recognize your target audience. Therefore, develop a list of keywords and phrases that audience is searching for or typing in the search engines. Don’t forget, keywords are enormously critical for making a quality content, which will help in optimizing blog content and your blog rank higher in search engines and brings uncounted visitors. Using the right keywords in your blog will drive more organic traffic for your blog, and have higher chance that content goes viral. More traffic means the more clicks you will have in your ads.
Higher Chance to covert a visitor into blog subscriber: Using the right keyword in your blog can help you many ways like it can help your page or site climb the rankings in search engines and will drive traffic to your blog by capturing new users. Another key thing is attractive title because such titles are half the battle when it involves grabbing the attention of the readers. Therefore, do proper keyword research or analysis so you know what your audiences are searching online. Keep in mind, long term keywords usually convert visitors into blog subscriber since they catch users later in the conversion cycle.
Use Long term keywords phrase (Latest Google hummingbird): Using the long term keywords phrase is also a great way to take advantage from your blog, while it takes lots of work to find a long term keywords phrase. This is what most of the online bloggers do not do. If you use such kind of keywords in your blog, then without doubt you will get high quality traffic. The common mistake that most of the bloggers do is that they write blogs for search engine, which helps them in getting more traffic but not high conversion, which comes from more visitors. Hence, bloggers must write for both search engines and people that where long term keywords are really essential.
Online users search for a specific thing and want exact results or answers. In other words we can say, people prefer to click on the blog or site that encloses the long tail keywords. For example, suppose a person wants to know about “Nikon point and shoot digital camera”, and search on “digital camera”. The search engine will show all the blogs or articles posted by bloggers that have encloses digital camera keyword in their blogs. This is not the actual information that the person wants to know. Besides, if the person type “Nikon point and shoot digital camera” that is long keyword will definitely narrow the result as the search engine will show only those blogs or articles that included this keyword. Therefore, using long term keyword phrases will help blogger visitors narrow down their searches.
Make Money from AdSense: There are millions of people worldwide who earn great incomes from blogging by using Adsense. Earning money with ad-sense is really a big privilege for online bloggers, but it takes good patience to finish the Adsense if you are applying for it because Google has strict its guidelines so that bloggers must use Adsense effectively as well as carefully. Effective keyword research could be the successful way in making money through Adsense and attract right visitors to your blog.
Remember, by doing a little research over the net, you will find out almost everything about latest trend in market and what content you should target from your blog, which topic users or readers wants so you may produce original content on the topic that hasn’t been covered broadly by others.