Four Important Search Engine Factors That Affect Your Ranking On Google

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Google’s algorithms like Hummingbird, Penguin, Panda or any other smartest algorithm are continually changing, so you cannot depend on yesterday’s SEO ranking factors. Also, you can boost your SEO tasks just by focusing on a couple of search ranking factors such as mobile-first user experience, backlinks or Rank Brain- also called as a machine-learning artificial intelligence system. Google uses a machine-learning artificial intelligence system. But, there is significantly more than this that you must know and remember the end goal- to rank high in SERPs (search engine result pages).

There are Google’s 200+ Ranking Factors which are used by Google to determine rankings. SEO can help to improve Google ranking and drive up traffic if it’s done correctly. But to get top 10 ranking in SERP involves plenty of hard work, and covering both on-page SEO and off-page optimization. In this post, we are going to help you figure out top factors that are considered increasingly important in 2017.

Quality Content

Content is still king! your content must be original, useful and relevant to the search phrase to rank well in Google. Apart from, Google mentions on its search quality guidelines, the length of content as a vital criterion for the page’s quality and so its rankings. So, content with more words can cover a wider breadth and are preferred to shorter articles. Ensure that there is no identical content as duplicate Content on the same site can negatively influence your site’s search engine visibility.

The best way to connect with readers is to write in the second person using words, for instance, “you” and “your.” This is a simple yet effective technique that instantly makes your writing more accessible. Furthermore, there must be supportive facts and references in your content, visual examples, charts, and references

Quality Links

When it comes to building links to your website, then you may be wondering if having plenty of links is better than having a few links from high authority websites. Remember, quality is the safe path and is the most effective path in the long run. So, ensure that links are earned for the provision great content. Google likes high-quality content and you are maintaining a good relationship with the search engines by creating unique and quality content compared to when you are posting potentially spam posts.

Guest posting is a great way to generate high-quality incoming links today. Try to wrap links in main keywords. Keep in mind that do not put all your eggs in one basket. But, the search engines like Google want to see a well-rounded mix of different types of backlinks from various sources within your backlink profile. So, when it comes to the link building quality vs link quantity argument, there is now one clear answer that is link building is the right path. It has been assumed that to attain some bunch of link marketers builds some low-quality backlinks that may stand against you somewhere. Let read this infographic below and know the major cause of Google penalty.

five reason of google panalty

Mobile & AMP

Google rewards mobile sites for having unordered lists more generously than desktop sites because a neatly organized list is easy to scan. Therefore, it will no longer be “Okay” to have a website that is not mobile-friendly.

On the other hand, AMP or Accelerated Mobile Pages are a way to speed up mobile web pages and have a positive effect not only on rankings but also on click-through rates.  This is because about 40% of web users will abandon a page if it takes longer than three to five seconds to load. So, if your website doesn’t load quickly, then you’re going to miss out on potential clients & customers as they head off to your competitor’s website. Google stated that page speed of your mobile pages will be a key factor when it comes to the mobile-friendly algorithm. Here, it is very important to clear that Google have confirmed that AMP is not one of direct search engine ranking factor.

Technical SEO Aspects

When it comes to search results, On-page SEO is one of the most vital Ranking factors. Technical Aspects include Schema Markup, website speed, XML Sitemap, Meta Tags, URL structure, Images optimization, Semantic Page Markup etc. Ensure each of technical on-page SEO elements are optimized to bring you top results. Google’s very clever and can be filter non-relevant search results, but it still wants to have the easy way when understanding the content of a web page. Thus, make sure your website has fast page speed, a clear page architecture, a mobile friendly experience, a low file size of images, Title Tags, Meta Descriptions, and H1-Tags. Read out Google technical guidelines for more info on the same.

If you follow these things mentioned above, then the benefits would be tremendously satisfying and your site ranking would surely improve a lot in SERPs.

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