Facebook ads Marketing Guide for Online Stores & Startups

• Boost your posts
• Promote your Page
• Send people to your website
• Increase conversions on your website
• Get installs of your app
• Increase engagement in your app
• Raise attendance at your event
• Get people to claim your offer
• Get video views

Increasing conversion rate, Brand building and driving huge traffic to your website are few common aims of Facebook Advertising. This can be either to boost overall reach of your site or to send online users to a landing page and have them purchase your product or increase number of subscribers for your services.

• Promoted Posts

Not every page post shows up in the News Feeds of all of your Fans. So, if want your Posts to be seen by your Fans, and friends of those Fans, then Promoted Posts can be the solution for you.  They start as a regular post that you’ve made on your business Page. In addition, you choose a Post, set a budget, after that share the post to a set number of Facebook members, and the post can be seen by your Fans, or even friends of your Fans.

“For example, promote a post to announce a new product or service or group discount, and driving users to your site’s landing page to complete a purchase.”

• Remarketing

Remarketing can be completed through Website Custom Audiences (a new way to reach your potential customers on Facebook). It enables you to show your ads on Facebook pages, and targeting those who already visited your site or who know your brand already or have previously brought something from your online store.

Facebook Ad Targeting Options

You can spend huge money and time in creating a wonderful Facebook ad with a wonderfully designed image, but if your targeted audience is not able to see this ad, then what is the point? Choosing the right Facebook parameters is the difference between a failed ad and a successful ad that adds purchases for you.  Some of the key parameters include.

• Target By Location

Facebook provides advertisers / marketers the power to target ads down to the city, state or country level, which is really a powerful way for both local small businesses and national brands to ensure their ads are reaching audiences in their target markets.

“For example, if you want to provide shipping of your products only in Delhi, then why waste your money on advertising your products in Mumbai.  Targeting audience by location will truly boost ROI on advertising.”

• Target By Demographic

You can reach users based on demographics such as age, gender, education, relationship status and more. It is a very great way for advertisers to ensure that they’re reaching their target audience.

“For example, there is no point in advertising shaving kits to women or costume jewelry items to men. So, choose the right age and gender that your ad be supposed to target.”

• Target By Interests

Interest targeting allows you to identify your ideal audience by their hobbies, interests and Pages they like on Facebook.

“For example, if you are selling a show about a popular football club, then you must target those people who have liked that clubs page on Facebook.”  

• Target By Custom Audiences

You can use it to create fan base, drive website traffic, grow email list or sell. It lets you target your ads at your existing customers or client from your own list, or take out them from a specific campaign. If you want to provide special discounts, offers or promotions to your existing customer base, this is really beneficial.

• Target By Connections