11 Free Online Marketing Tools to Increase Profits

1. Google Analytics

Google analytics is the most recognized web analytics tool. Google Analytics must be the first feature that you should install on your site to record how many visitors your website receives, what pages they viewed, how they found you, how long they stayed, etc.

Google Analytics is the backbone for all marketing campaigns today. Therefore, if your site doesn’t have Google Analytics installed, get it right now.

2. Hootsuite

The key to this free online marketing tool is its ability to allow you promptly to respond and post across all your social profiles. Social media is extremely important for any business these days and Hootsuite can play an important role. Many organizations have earned huge fame with a great social strategy and in opposite many businesses have crashed by neglecting it.

With the help of this tool, you can write social updates and schedule them in advance, to be posted later (hours, days or week. This make you active or available throughout the day.

3. Copyscape

This is one of the oldest plagiarism checking tools. But, with Copyscape, you can easily check the uniqueness of the content simply by entering a URL for a website or blog post and you’ll get results within seconds. You can only check web pages for plagiarism Without a premium account, but should buy a subscription if you want to check your offline content.

4. Keyword Planner

With the help of this free tool, you can research and evaluate the worth of keywords. Keyword Planner shows you a keyword’s traffic volume along with estimates the competitiveness of the term and this lets you identify the high volume and low competition terms as well as optimize entire site or certain pages to rank for those terms.

5. Grammarly

Grammarly will ensure all your messages, social media posts (Facebook, Twitter, LinkedIn) and documents are mistake-free. This amazing tool automatically checks anything you write or publish in an Internet browser like Chrome or Mozilla. It can fix hundreds of grammatical errors such as subject-verb agreement, modifier placement, article use, etc.

6. Buzzsumo

A research and monitoring tool, BuzzSumo allows you to find out what content is favorite by topic or on any website that is most shared on social media platforms. If you want to better understand learn what type of content performs best with major search engines and your target audience, your competition, then you don’t need any other tool by your side if you know how to use BuzzSumo.

7. Social Mention

It allows you to search for any word, hashtag or phrase to see where people are using it. Social Mention is extremely useful for keeping tabs on a brand name or hashtag campaign beyond social media because it covers blogs, pictures, videos, and bookmarks as well.

Social Mention analyses data in more depth plus measures influence with Strength, Sentiment, Passion and Reach.

8. Facebook Insights

You can do market and content research with the help of this free tool. You can view specific demographic information about your target audience by toggling through the options. Let Facebook Audience Insights to help you create content your audience will surely love.

It combines family size, location, income and relationship status to tell you about the types of people who are interested in your products and services.

9. Followerwonk

With the help of Followerwonk, you can dig deeper into your business’s Twitter analytics, and can also explore your social channels and grow your social graph. This tool allows you to search Twitter bios, drill down by location, compare accounts for overlap, identify influencers and see who others are following.

10. Google Alerts