Author Archives: positron

Not Able To Transfer From Google.co.in To Google.com?

This is strange issue that people are looking at their web browser for opening google.com and it’s keep redirecting you to google.co.in every time. In past days if someone open google.com than first it opens the country level domain like google.co.in, google.co.jp or google.co.uk and at the home page you see Go to google.com link which takes you to the google.com search page.

Google customized its web page for a number of countries across the world. For example, Google.jp provides search results that are most relevant for users located in Japan and google.co.uk is basically open the page for UK based. Google has done some data centre facility enhancement and due to this they takes you to the nearest data centre for much faster results and this implementations has been done by Google to enhance the search engine speed and performance.

So now if you want to open google.com than you have to type http://www.google.com/ncr  for opening google.com, /ncr stands for no country redirection which will disable your country redirection and open the main global Google page i.e. http://www.google.com

How quality link building should be done?

Links to a website is as important as fuel to a car. You cannot drive a car without having fuel in it and same goes to the website, you cannot drive  success to your website without having  good inbound links to the website. Link building is one of the most important thing you should undertake for improving your website rankings. Though link building is  the single most important factor, it is infact the quality of links, not the quantity that matters. Huge amount of spam has forced Google to update its algorithm to counter the spam in its search results,  Many people know that update  as Panda Update.  You can check our last post to know about  panda, Penguin updates and how to get back your site rank in search engine if that update hit you.

How to Improve quality of Link Popularity

Since links are the only way to tell the search engines about the trustworthiness and importance of a web pages. Here are some tips to get quality links for your website that will help you in driving relevant traffic to your website:

Don’t  Think Links: This may sound awkward, but this is one of the first and foremost thing which you should always keep in mind. Forget this point and none of the below points will help. This point is very important because whenever people write anything for getting links, it dilutes the purpose of writing quality content. Main purpose of copy writing should be conversion and not the links. Writing for conversion means you will definitely write good and incredible stuff  with the ultimate aim of getting conversions and if you are getting conversions nothing else matters and  links will automatically come begging at you.  🙂

Research before writing:  Now a  good content can only be written if you know enough about the topic. There is no shortcut to good content so if you are planning to write good content, research  that topic as much as you can. For Example, suppose you are planning to write an article on  “Top 10 tricks to get your visitors converted”, research this topic. Research what is essential for conversion, research how to check your conversions, research what factor affects rankings and analyze and refine the gathered knowledge and than go and write your knowledge back. But don’t do copy and paste work. Refer the video below 🙂 –

Good Communication on Blogs: Your content should be easy to understand, relevant, and fresh. Do some efforts to improve or minimize grammatical and spelling errors.You content should be engaging, encouraging and impressive so that it may attract visitors and engagements for the topic.

Sponsor or Organize an event: If you organize an event or charity then people automatically start to talk about your event and eventually link you and that can help you in getting links as well as publicity.

Local and Business Links: Try to gather links from the local search engine, list your website on the local directories. Try to check that your relevant manufacturers are able to link to your website. Create and maintain healthy relation with your competitors and also with the non-competing websites.

Company News: Company news is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products launch and services, sales accomplishments, etc. More active announcements is simply way to hold your hand to push you towards potential customers.

Social Activities: Social media activities can really help you in generating quality links and even buzz. Social media brings you and your prospective customers closer. Social media helps you to spread out your word virally and who knows few people  can discover your products and services and if they like they can mention about your products and services on their website  thus improving your link portfolio.

I think gaining  popularity is always an easy thing  for quality website. But the real question is how to determine a quality website.  Well, there are many things in this, which we can talk about in our next post. But one of the first and foremost factor which determines quality is the health of the website.  You can click this link to check your site health which gives you fair idea about your site health.

Signing off for now, bye bye.

What to do after Google Panda & Penguin Update?

In order to provide best search results experience to the users, Google keeps updating its algorithm. This time Google has come up with its Penguin Update. Penguin is introduced by Google to battle against web spammers or sites that are violating Google’s guideline. This was initially called the Over Optimization Penalty, then the Web Spam Algorithm Update, and finally became Penguin Update.

How to know whether  your website is affected by Google Panda

Did you found major drop in search engine rankings in or around  24th April 2012? If yes, you most probably have been hit and If your web traffic and web ranking are increased then you are at right track and no need to worry at all about anything . If your traffic and rankings have been hit   and still you think that it a mistake than you may contact Google to reconsider and review your site.

Even if it is confirmed that you have been hit, don’t worry and have some patience. Recovering from panda hit might be a easy or tough jb depending on the situation. You have to search the factors that has penalized your website ranking.  The first version of penguin 1.0 is more attacking towards unnatural and spammy links. I have listed several inbound link issues that I have seen during my analysis for Using Exact Anchor Text.

•    Paid Text Links
•    Comment Spam
•    Article Marketing Sites
•    Links from spam sites

Clear Factors of Over Optimization Penalty

Following types of sites have been hit i.e. that are not following Google webmaster guidelines and trying to make fool of search engine through spammy techniques for better rankings :

•    Keyword stuffing
•    Link schemes
•    Cloaking, “sneaky” redirects or “doorway” pages
•    Duplicate content

Recovery Tips

There is one and only one thing that Google wants you to do. Make a website for users not for search engines. Make your website as if search engines don’t exist and live happily year after year. This Google Url is worth reading.

Fresh idea – One thing that Google always love to crawl is fresh content and appreciates that with good ranking in search engine. If your content is good and authoritative, it will become popular and will receive good feedback from real people … search engine rankings will automatically follow.

Say no to Duplicate – Never copy and paste contents from else where. Google already has billions of data and links and Google definitely hates anybody slapping the same content on web again and again. so always use unique and quality content.

Social presence – If you ar creating quality contents hy not share that content on social networks. If you still not aware about the importance of social networks or don’t have a social presence. Try creating your own social profiles and start sharing it. Social netword brings immense traffic and proves authority of your contents. Google plus, facebook, linkedin, twitter are few social networks worth using.

Link scheme- Once again I would love to say that Google has cleared in his guidelines that “Don’t participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”

It is always advised to think of long term goals rather than short term goals. Using spammy techniques to fulfill short term goals is always harmful in the long run. That being said, the only matra for getting higher search ranks now is to generate quality contents and make website as if search engines don’t exist. Good luck with your websites. Feel free to leave your comments on this. 🙂

Marketing Analyst Trainee

Marketing Analyst will be responsible to measure the effectiveness of marketing, advertising, and communications programs and strategies. Forecast and track marketing and sales trends, analyzing collected data.

Responsibilities:
Researching about companies and developing potential company partners
Collect marketing data by analyzing various factors such as distribution channels, competition prices, industry sales etc
Monitoring industry standards by following trade literature trends
Advice on how effective the communications, advertising and marketing programs are.
Developing a research and marketing strategy for companies growth
Making presentations—answering questions and instilling confidence
Making effective use of internet marketing strategies available

Eligibilities:
Should possess MBA degree.
Web Savvy
Positive work ethic with a high level of personal motivation and energy to succeed.
Hard and Smart working.
Candidate should have good command on web marketing and branding.
Excellent Analytical abilities
Exceptional written, oral, and presentation communication abilities
Initiative for new challenges

Designation  : Marketing Analyst Trainee
Location     : G-94, Sector-63, Noida, Near Fortis hospital
Salary       : Negotiable

 

Walking dates: 9th Apr 2012 till 12th Apr 2012
Time: 10.30 AM to 4.30 PM

Contact Details
Email ID: hr@outshinesolutions.com
Contact: Ms Sarvita Kumari
Telephone: 0120-4217202