Do you know only 70 % companies or organizations witnessed respectable improvement in conversion rate (CR) in 2012, which was apparently less than 60% in the year 2011 and 2010?
It does not matter a lot that what type of website you run or your company run, conversion rate optimization or management ought to be a prime priority for you and your business. If you have an online e-commerce business, then your main goal or objective will be to generate more and more sales. However, if your main focus on merely generating leads or building awareness for your products and services, you require having a mechanism in place for improving your website conversion rate.
In the last 5 years, the conversion rate satisfaction of companies has been decreasing, and 75-78% businesses or companies are not satisfied with their conversion rates. Why only 22-25% companies are satisfied with their conversion rate or conversion rate optimization (CRO). The question that arose is “what they do and how they do for increasing CR”? Don’t know. We are going to explain how businesses can achieve the immense conversion rate.
Audit Your Website: Before you start any Conversion Rate Optimization campaign, first you need to do identify the problems that currently exist on your site. You can audit Your Website by using Google analytic, heat mapping as well as survey tools, and try to find out where visitors are losing interest. You cannot make any kind of improvement in your site until you don’t know what the issues? You can make your prime goal only after identifying the elements & variables that involved in the usage of the site. Apart from CR, bounce rate, landing pages and website traffic are the most important factors that you need to focus on. Therefore, understand these elements clearly and deeply as it is very important to develop a CRO strategy.
Determine CRO Elements & Variables: There are two major protocols, first is A/B split testing and second is Multivariate testing for measuring the objectively which version will be more successful as the process of CRO involves serving up various page variations. In the first protocol, a single on-site variable has been changed (the wording of your sales page headline to test its efficacy). However, in the second one different combination of variables, including the layout of the content, color, size, headline text, the readability of the text as well as images, position and size are compared at once. After selecting on a test element or variable, you need to create any needed experimental pages before fitting and running your conversion rate optimization split test. Remember, for creating an A/B split test, which measured the performance of various headline wording options you require the URL of two pages that are
- The URL of a live test page that includes your experimental headline wording
- And your original page URL
Launch A/B or multivariate split tests: You must need to upload all the important information’s collected by you into a program, which can automatically serve up your original page or test page or the redesigned page randomly to visitors, and will help in finding which page is more effective at facilitating and garnering conversions as well as well will record the quantity of conversions. One of the simplest resources to use and aids highly in tracking data are “Content Experiments” tool that is found on Google Analytic.
Launch New Test After Selecting a Winner: After finishing all these steps, which are given above, you’ll be ready to launch your split test (A/B or multivariate) and begin generating data. Remember, wait until has determined a winner before doing any change to your site based on this variable conversion data. After ending one test, start another test because there are uncounted various combinations of variables or elements, which can be tested on any given site
Conclusion: It is very important for achieving the best conversion rate optimization (CRO), innumerable website testing’s are to be thought about from A/B split test to multivariate split tear, the design of the site to the content provided to visitors.