Author Archives: positron

multi-regional-seo

Best Practice To Run Multilingual Websites & Multiregional SEO Tips

Multilingual SEO is in demand and people do not want to limit their business in boundaries. So here is a complete tutorial with FAQs for all such businessmen and avid readers to know more about multilingual SEO.

What is a multilingual website?

Any website that provides content in two or more languages is a multilingual website. For better understanding, this can be well explained by exemplification. The French business having a French version in addition to the English version of the website is a multilingual website. Also if you have the blog in Chinese that also has a Spanish version is the multilingual website. Multilingual SEO is popularly known as International Search Engine Optimisation. It is considered as the lifeline of the search marketing campaign that is run globally.

The process of SEO revolves around the “organic” or “natural” searches. It helps in the improvement of the ranking of any website in SERPS i.e. Search Engine Results Pages. These processes are being used for causing the search engines to crawl and for website understanding.

Benefits of running a multilingual website?

With Multilingual or International SEO, the websites become highly visible in the results of the search engines used all across the world. This also ensures that the website is highly relevant and just appropriate if we are putting our efforts to target the specific markets.

What is a multi-regional website?

Any website that is explicitly targeting users in a number of countries is known as the multi-regional website. There are some sites that are not only multilingual, but they are multi-regional as well. For better understanding, there might be a website that has its number of versions both for the UK and France. There is also the possibility of getting versions in English and French for the UK content.

What is the Best URL structure for Multinational/Multilingual websites?

This question can be best answered in three ways to match various business level needs. If it is done accurately then there is chance that you get better visibility in different countries so carefully consider your choice of URL–

  • Country-specific TLDs:

These URLs give clear geo-targeting approach as it is very easy to assume that these country specific URLs are created to target in the particular country i.e.  .in, .uk, .cn etc. However, it can be more expensive and require more infrastructure to manage workflow of these websites.

  • Subdomains with gTLDS:

These URLs are easy to setup and can allow different server locations and also they are less expensive in comparison to country-specific URLs. The URL structure of subdomain can be like uk.example.com.

  • Subdirectories with gTLDs:

Another recommended option is to create sub directory. It is another easy way to setup and geo-targeting can be managed from search console easily. URL structure can become – example.com/uk

Applying Seamless SEO to Multilingual Sites?

Here are a few facts to brush up your information for helping you get a good grip on Multilingual sites SEO –

The search engine Google will need to understand your site’s structure and what it is all about.
The search engine might also need to know what the page is in regards with or in the other words, what is its purpose.
Every page of your website has a language. Google needs to understand the language of every single page of your website.
The search engine wants to know the translation of every single page of your website.

Content Duplicity and international sites

There are websites that offer content in a number of languages and for a number of regions. They produce content which is almost similar, but on the different URL. The content duplicity of this kind does not generally pose an issue, but that is true for as long as it is for different users living in different countries. It might not always be possible that the website owner provides what is generally recommended – UNIQUE CONTENT. So if you are failing to provide the unique content, then it is better not to disallow the crawling of the robot.txt file and hiding the duplicates. In fact, you can also select a version of your own choice and redirect it. Ensure the correct regional URL or language is presented to the users.

Two possible solutions to this problem are bulleted as follows –

But before going at two option we want you should watch this awsome video by Maile Ohye

  • Use of hreflang for regional URLs and language –

When you are serving the same page in the different language from different URLs then it is recommended to use HTML link element rel=”alternate” hreflang=”x” attribute tags to serve correct language in the search result. In case you manage the page written in English at example.com with a Hindi alternative at example.com/in, you will have to use the following code to indicate the alternate version of the page in the different language –

<link rel="alternate" href="http://example.com/en-ie" hreflang="en-ie" />
<link rel="alternate" href="http://example.com/en-ca" hreflang="en-ca" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
<link rel="alternate" href="http://example.com/en" hreflang="en" />

  • Use of sitemap in order to indicate the pages of alternate language –

Creating custom Sitemap can be an alternate option in order to indicate the pages of alternate language. If your site target users in many languages and, optionally, countries, you can use Sitemaps to provide Google with rel=”alternate” hreflang=”x”. These attributes help Google serve the correct language or regional URL to searchers.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
  xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>http://www.example.com/english/</loc>
    <xhtml:link 
                 rel="alternate"
                 hreflang="de"
                 href="http://www.example.com/deutsch/"
                 />
    <xhtml:link 
                 rel="alternate"
                 hreflang="de-ch"
                 href="http://www.example.com/schweiz-deutsch/"
                 />
    <xhtml:link 
                 rel="alternate"
                 hreflang="en"
                 href="http://www.example.com/english/"
                 />
  </url>
  

Do NOT use machine translation to translate your content

Most of us know and understand the potential of free machine translation as it shows the translated texts and helps us understand what’s written in the other language. But in spite of its flawless translation services, it is advised that you do not use this Google translator to translate the content of your website.

The reason for not doing so is explained as follows –And when you employ the machine translation, then you would COLLAPSE this entire system. But Google does not allow you to use the machine translation. And when you try to do so, then the machine translated pages are dropped out from the index and if all the pages are machine translated then the search engine drops the entire site out. And after you have been dropped, you can try your luck and hard work to get into index again.

One SOLUTION to this problem is that you can employ Google translation widget and show that it is not your translation. This is something which Google holds as legitimate and thus it encourages users to do so. If you are lacking enough resources to build your multilingual website, then you can also go for machine translations that are free of cost and they are done by Google. All you have to do is not storing the translated content in your database and post it as your own.

What are the features of seamless multilingual SEO or Multiregional SEO?

  • Website needs to produce a focused quality content
  • The website should be able to explain the search engine that why the pages are made. This can be explained well by making good titles, headings and meta descriptions.
  • Pages should be translated accurately by employing the real translators.
  • Never forget the attributes of SEO

Any website, in an initiative to target other countries, requires strategizing a seamless approach that involves the “out-of-the-box” thinking. If you are planning to make yourself seen on the global level, the best you can do is make your website in accordance with International SEO.

5 Mistakes While Writing Engaging Content

content-writing-2
Engaging content is equal to interesting content. A content that can keep the user engaged till he finish reading the last line is engaging. But even for a second if the content looses its attention, then it is not less than a blunder a writer makes. When a writer writes an article or a blog, the purpose is to attract the users. But the expected results are not met. Why? Here are the 5 mistakes a writer makes while writing engaging content –

  • Know who to target – Well, if you gave forgotten whom you want to target, then this point is only for you. First and foremost point a writer might want to take care of is this one. A writer is always the person who writes keeping a certain group of people in mind. He writes what they want to read, what interests them. He also writes the content that addresses the issues of the readers so that the uses always know where to find the information.
  • Apply Creativity – It is up to the writer to apply creativity in his content. If he develops the content with his heart’s satisfaction and brews in it the mix of creativity, the content developed is always the most creative and hence interesting.
  • Make even the difficult topic interesting – well, it all depends on the way you present the information of even the most boring topics. There are some concepts which are not even liked by the people to whom they are targeted. But put the information in the most interesting way so that the readers loves reading it. What you need to know is that nothing is better than being simple, precise and yet understandable. For this you can make use of images, videos, and bullet points for better results.
  • Forgot to proofread? – One of the most important steps while blogging or article writing is proofreading. One other thing to do is, proofread only after a few hours so you start reading all over again with a fresh mind you are able to point the errors out. Few tools can work great like Grammarly
  • Put references? – Never forget to add the references. It makes your content more valuable and informative. Better choose site references that have enough relevant information. This will be extremely helpful in writing the engaging content and referencing it. According to a survey producing content is most challenging task for small online business –

problem-face-by-sme
With all these factors in mind, you get the best quality content that is both engaging and valuable piece of information. You can also include some practical records in order to prove your point while you are writing some information that involves evaluation and estimation.

Every writer has his own style of writing. Do not adopt anyone’s writing style and be always consistent in your writing methods. Make sure when you write, you have your essence in it so that reading your content, readers always knows its you  who can write such a badly informative and engaging content. You would love to take our content writer services where we give professional Content Writing service that sells like CRAZY!

Online Recharge Portal

Online Recharges PortalOutshine Solutions being one of the top organizations providing seamless website development services and portals, has set another milestone – Online Recharge Portal. Outshine Solutions has employed all its expertise in delivering a project with no flaws. This portal is providing solution for Recharge Portal Development, Recharge API, Mobile Recharge Software, Mobile DTH Data-Card Recharges, Master API Development, and One Sim Recharge.

TO ARRANGE A FREE DEMO OF OUR RECHARGE PORTAL DEVELOPMENT PLEASE SUBMIT YOUR DEMO REQUEST NOW !!

FREE DEMO

Outshine Solutions has extended its services to numerous clients for years, both nationally and globally. This is yet another vital step that we have just taken for the benefit of the recharge industry having Recharge API and Mobile Recharge Portal. This portal is a kind of architecture that would require no more modifications and is perfect to be used directly. This portal provides you Mobile Recharge API and Automatic Mobile Recharge Software any more facilities. There are a number of advanced and unique facilities and features such as

  1. Unlimited support of long code
  2. Support of multiple mobile recharge API
  3. Number of routes for sending alerts of SMS

This portal also offers top notch data card and mobile/DTH services. This portal provides reliable recharge software services and solutions. The basic aim behind these is to provide solutions that open the gates of flexibility, effectiveness, potentiality, and creativity to all the customers, making this software extremely reliable and diverse.

Our recharge portal development services include:

  1. PHP Custom made Application
  2. Working on Web 3.0, HTML 5.0
  3. Web Logic, XML, and JavaScript Etc.
  4. Integration of API in the system
  5. 100+ Recharge options available
  6. Portal content management’s CMS
  7. Reporting system of MIS
  8. Add Funds and Wallets payment
  9. Ticket Support

The instant recharge of Data card/ DTH/ Mobiles is possible with Online Recharge API, Mobile Recharge website. There are recharging services that include single sim recharge software in order to reduce the cost of operations and eradicating the hassle of purchase and maintenance of a number of mobile phones and checking balance from multiple operators. The recharge facility will be available to all the customers, be it any service provider.

Benefits –

  • Extremely easy recharge
  • All the service providers covered for recharging DTH Data Card Payment, Bill Payment, and Mobile Payment.
  • Offers strong support for both the Database and back-end
  • Promising results in Telecom industry
  • Adding a great value to existing business or website
  • No requirement of maintaining stock for every unique mobile operator
  • No need for storing paper coupons for recharging
  • No such requirement of maintaining minimum deposits or balance
  • Unlimited retailers, distributors, master distributors and so many more.
  • Make good commission and profits through recharges

PPC Packages India

PPC

Our PPC service packages !!

Our PPC packages are planned to meet the expectation of small, medium and large business. Our PPC experts team make sure to provide you an optimal return on investment by creating outstanding paid campaigns in different ad networks, including Google, Bing, Facebook, LinkedIn, etc..

What is PPC Services?

PPC is a model of business marketing and it stands for pay-per-click. In this marketing model, advertisers have to pay a fee when every time a viewer clicks on one of their ads. This is done to get more number of visitors to the site rather than opting the organic methods of earning visits. The most preferred PPC form is search engine advertising that allows its advertisers to bid on the sponsored links on search engines for ad placement.


  • Features


  • Value


  • Standard


  • Premium

  • Minimum Period 3 Months
  • CAMPAIGN SETUP
  • Networks: (Google Adwords, Microsoft Adcenter, Facebook)
  • Any 1 Network
  • Any 2 Network
  • Any 3 Network
  • No. of Keywords
  • 100
  • 200
  • 350
  • Text Ads
  •  
  •  
  •  
  • Banner Ads**
  •  
  • 1 Set
  • 3 Set
  • Geo Targeting Setup
  •  
  •  
  •  
  • Conversion Tracking
  •  
  •  
  •  
  • Display Ads with Location Extensions
  •  
  •  
  •  
  • CAMPAIGN MANAGEMENT
  • Competitor Analysis
  •  
  •  
  •  
  • Keyword Optimization
  •  
  •  
  •  
  • Ad Copy Optimization
  •  
  •  
  •  
  • Keyword Bid Optimization
  •  
  •  
  •  
  • VALUE ADDS
  • ROI Analysis
  •  
  •  
  •  
  • Landing Page Optimization
  •  
  •  
  •  
  • A/B Testing
  •  
  •  
  •  
  • ANALYTICS SETUP
  • Google Analytics Setup
  •  
  •  
  •  
  • REPORTING AND SUPPORT
  • Reports
  •  
  •  
  •  
  • Advanced Reports
  •  
  •  
  •  
  • Dedicated Account Manager
  •  
  •  
  •  
  • Support
  •  
  •  
  •  

SMO Packages India

SMO

Choose A SMO Plan That’s Right For Your Business !!

Need higher visibility and brand awareness on Facebook, Twitter, Linkedin and other social media platform? Outshine Solutions is a professional SMO company providing a wide range of social media marketing plans to match social media marketing goals for every business.

What is SMO Services?

SMO is defined as a process which we performed to properly ensure that your website attains vast visibility in social media and get free traffic. Social Media Optimization is a most popular medium used by almost all organizations to increase brand products & services awareness. It is also a finest platform where we help you to meet your targeted customers and to attain your social media marketing goals.


  • Features


  • BASIC $299


  • BUSINESS $499


  • BUSINESS PRO $699

  • FacebookActivites

  • Page Setup
  •  
  •  
  •  

  • Cover Photo Creation
  • Monthly
  • Bimonthly
  • Weekly

  • Page Setup and Configuration
  •  
  •  
  •  

  • Tabs Creation
  •  
  •  
  •  

  • Facebook likes
  • 500
  • 1000
  • 1500

  • Content Optimization
  •  
  •  
  •  

  • Posting/Updates
  • 6 Per Week
  • 10 Per Week
  • 15 Per Week

  • Facebook Quiz/Polls
  •  
  •  
  •  

  • Promoting brand in Target audience specific groups
  •  
  •  
  •  

  • Responding to Visitors Comments
  •  
  •  
  •  

  • Creation of Hashtags
  •  
  •  
  •  

  • Tracking important influencers of the industry
  •  
  •  
  •  

  • Tracking trending hashtags relating to the industry
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Video Optimization
  •  
  •  
  •  

  • Creating Rating & Review System
  •  
  •  
  •  

  • Group Activities
  •  
  •  
  •  

  • Creation on New Group
  •  
  •  
  •  

  • Geo- Target Audience
  •  
  •  
  •  

  • Ads Management *
  •  
  • 100
  • 150

  • Facebook Ads Setup
  •  
  •  
  •  

  • Facebook Ads Design and Creation
  •  
  •  
  •  

  • Campaign Strategy & Setup
  •  
  •  
  •  

  • Regular Monitoring of Campaign
  •  
  •  
  •  

  • Facebook Ads Perfomance Report
  •  
  •  
  •  

  • Page Traffic Analysis
  •  
  •  
  •  

  • Facebook Insight Report
  • Yes (Monthly)
  • Yes (Monthly)
  • Yes (BiMonthly)
  • TwitterActivites

  • Page Setup
  •  
  •  
  •  

  • Background Photo Creation
  •  
  •  
  •  

  • Cover Photo Creation
  •  
  •  
  •  

  • Tweets (8-10 per week)
  •  
  •  
  •  

  • Creation of Hashtags
  •  
  •  
  •  

  • Participation in trending hashtags
  •  
  •  
  •  

  • Participation in conversations of active groups
  •  
  •  
  •  

  • Promoting brand in Target audience specific groups
  •  
  •  
  •  

  • Tracking people from the Target audience searching for our products/services
  •  
  •  
  •  

  • Promoting brand in Target audience specific groups
  •  
  •  
  •  

  • Running Promoted Hastags *
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Google+ Activites

  • Page Setup
  •  
  •  
  •  

  • Background Photo Creation
  •  
  •  
  •  

  • Posting/updates (8-10 Per week)
  •  
  •  
  •  

  • Creation of Hashtags
  •  
  •  
  •  

  • Participation in conversations of active groups
  •  
  •  
  •  

  • Posting website keywords on page to boost SEO ranking
  •  
  •  
  •  

  • Ads Management *
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Pintrest

  • Page Setup
  •  
  •  
  •  

  • Background Photo Creation
  •  
  •  
  •  

  • Posting/updates (8-10 Per week)
  •  
  •  
  •  

  • “Participation in target audience specific groups/
    communities/forums”
  •  
  •  
  •  

  • Influncer Targeting
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Linkedin Activities

  • Page Setup
  •  
  •  
  •  

  • Background Photo Creation
  •  
  •  
  •  

  • Posting/updates (8-10 Per week)
  •  
  •  
  •  

  • Participation in target audience specific groups/communities/forums
  •  
  •  
  •  

  • Influncer Targeting
  •  
  •  
  •  

  • Ads Management *
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Blog Activities

  • Blog Setup
  •  
  •  
  •  

  • Blogs creation – 4 blogs per month
  •  
  •  
  •  

  • Content Optimization
  •  
  •  
  •  

  • Blog promotion on social platforms
  •  
  •  
  •  

  • Ads Management *
  •  
  •  
  •  

  • Infographics Creation
  •  
  •  
  •  

  • Youtube Activities

  • Channel Setup
  •  
  •  
  •  

  • Appropriate Tagging
  •  
  •  
  •  

  • Participation in conversations of active groups
  •  
  •  
  •  

  • Promotion of videos on social platforms
  •  
  •  
  •  

  • Channel Subscribers Tracking
  •  
  •  
  •  

  • Video Editing (If required)
  •  
  •  
  •  

  • Ads Management *
  •  
  •  
  •  

  • All

  • Social Sentiment Monitoring
  •  
  •  
  •  

  • Target Audience Behaviour Analysis
  •  
  •  
  •  

  • Monthly/Weekly Reports
  •  
  •  
  •  

  • Back link creation for social pages
  •  
  •  
  •  

  • Setting up social plugins on websites/web pages (If required)
  •  
  •  
  •  

  • Integrating embedded tweets/posts on blogs (If required)
  •  
  •  
  •