Author Archives: positron

Real Estate Portal Development

Real Estate industry has turned into one of the fastest developing industries worldwide, and people across the world are using the Internet to find anything they want, for instance, via seeking a website, gateway, store, products and so on. It is also same in case of real estate industry as people searches real estate agent, builders, agencies, brokers and property like homes and condos, and many other things that are related to this industry as per their needs.

TO ARRANGE A FREE DEMO OF OUR REAL ESTATE PORTAL PLEASE SUBMIT YOUR DEMO REQUEST NOW !!

FREE DEMO

Therefore, if you are in real estate business and want to design a web portal, Outshine Solution will help you to design and develop a great real estate portal to suit your business requirements. Our development team has years of experienced in creating real estate portals, and will work with clients closely as well as provide them successful strategies to create user-friendly websites. Out team understand and know technical challenges prevailed in this industry as well as device solutions to defeat these challenges with an absolute automated system. Whatever are your needs, we are a capable to give you outstanding real estate solutions. Some of our major real estate portal services include:

real-estate

  • Real Estate Portal Development
  • B2b Real Estate Portal Development
  • B2c Real Estate Portal Development
  • Property Portal Development
  • Existing portal development
  • Custom Real Estate Portal Development
  • Real Estate portal maintenance and help

Companies, both small and large who want to expand their business by getting involved into property listing business can take advantages our services. However, real Estate agents and brokers who want to make their own property-listing website can also opt. We have a team of professional website creators and designers who will provide you best results according to your business requirement.

There are many feature of our real estate portal like:

Special features includes:

  • Cost effective way to advertise and list your property
  • People can search property by types, size, price and locations from the comfort of their home
  • Just one-stop-solution for all your property buying and selling requirements
  • People can do listing, buying and selling of property (new or old) within few clicks

Special Features for property listing:

  • Insert Property Listing
  • Import and Export Data from CSV
  • Support for sale, rent, Buy, and vacation rental properties
  • Shared property notes
  • Shared property tasks
  • Send properties via email
  • Upload multiple photos at once
  • Automatic resizing of photos

Extra features of our real estate portals :

  • Automatic creation of thumbnails
  • YouTube videos
  • Google Maps
  • Featured Listing of property
  • Instant Listing Of property
  • Boolean Search
  • Advanced search

Admin area:

  • Featured Real Estate
  • Advertisement Management
  • Comments and Rating
  • Social Sharing
  • Publish properties in any country or city
  • Assign users to properties
  • Automatic conversion from metric to imperial units and vice versa

We offer the most effective features that make easy for our clients to sell their properties online and well as buyers can search or browse the commercial and residential properties. Our clients are growing their business online by taking our best solution for their real estate website, so why not you.

Sales Executive/International Business Trainee

We are having opening for Sales Executive/Trainee at Outshine Solutions Pvt. Ltd. (Total Vacancy – 3)

Job Responsibilities:

  • Will seriously involve in lead generation process from global/overseas market.
  • Will be calling to the new prospects and leads
  • New client acquisition
  • Develop and execute sales/marketing proposals and sales presentations.
  • Interacting with clients over the phone.
  • Giving them a brief about the services offered by Outshine Solutions pvt.ltd.
  • Giving clarifications about our services and offerings.
  • Will be doing data mining.

Job Qualifications:

  • Should have good analytical and problem solving skills.
  • Candidates from MBA in marketing will be preferred.
  • We need Fresher or maximum 1 year experience.
  • Must be having good communications skills.
  • We need only smart guys who can deal professionally to global prospects and customers.

Why To Join Us:

  • Outshine Solutions will provide you proper training session to deal in real time environment and get professional exposures to grow in coming future.
  • Employee will get opportunity to work under experienced sales and marketing professionals which will generate good confidence, convincing power, negotiation skills, methods and process to work in IT company.

How to Apply:

Interested candidates, please e-mail your CV (in Word format,),with salary expectations to Outshine Solutions, at hr@outshinesolutions.com Or contact on 0120-4217202.

What Are The Differences Among Marketing, Branding and Advertising?

marketing-blog

Businesses usually use marketing, advertising or branding to encourage and convince people for buying their products and services. However, many businesses even individuals use wrongly the three terminologies since their meanings are so confusing because of their close connections with each other. Knowing the distinctions among them can help any business to grow considerably as marketing, advertising and branding help to raise the reputation of the company’s brand, product and services by keeping the buyer aware.

Occasionally, these three terms bring confusion about the best word to use among the three words due to their inter-connectivity and the final outcome. For instance, advertising of a product may increase potential buyers’ awareness of the specific brand whereas the trustworthiness of a brand or product justifies the total cost of advertising spent on it. All three elements work as an interconnected component toward increasing sales and boost the reputation of the company.

Marketing

Marketing is a regular planning, implementation and control of a combine business activities and tasks aimed to bring both buyers and sellers together for the mutually beneficial exchange of products and services. It includes complete conceptualization of a brand or product right from research to designing to promoting to sale. You can promote your brand, products and services by using various advanced marketing tools such as digital marketing, through business events, SEO, Social Media, etc, Besides, you can also use traditional marketing tools like print media, television, door to door marketing to promote your company and its products. Generally, companies are carrying out various marketing tasks by adjusting 4 P’s of marketing (Product, Place, Price and Promotion). They also keep their eyes and ears open regarding the activities happenings in the wide or external environment, in order to compete in the market successfully.

Advertising

Advertising is a component of the marketing process which is conveying the message through assortment of mediums to promote the product and services to its existing and potential customers. It is expensive as you have to just spend money just for telling people about your company name, what type of products and services you sell or any major information about your company. The prime goal of doing advertising is to convince both existing and new customers to buy your company’s products and services. For example, businesses buy ad spaces in blogs, magazines or on billboards and then set their ads into the spaces they paid for. In online advertising, you use banner ads, Google ads, yahoo ads, banner and poster ads or many other ads networks. These online tools are essential because they help in generating targeted web traffic as a result improved sales. Advertising typically indirectly and forcefully involves placing the word out regarding a product through media, including newspapers, television, radio, posters and banners.

Branding

Anything such as name, tag line, logo, symbol, design, brand message, etc, that helps get existing buyers to stay faithful to your company, product and services is a brand. For example, Chevrolet is a brand, Kodak is a brand, Ford is a brand, etc.  A brand helps in encouraging people to buy products, but does not say “Buy Me” directly. However, a brand says “This is what I am” For This Reason I Exist” if you like me, buy me and recommend me to your friends and family.

Marketing-branding-and-advertising

Easiest way to differentiate marketing, advertising and branding is suppose marketing is a cake and if you cut the cake, then advertising and branding are the pieces of that cake. Other pieces of the cake are product designing, Public Relation, media planning, market research of the product, product pricing, etc.

Top 3 Tips Strategies For Building Strong Brand Online

    • Always Stay In Tune With Your Company’s Brand:

Popular companies like Pepsi, Honda and Nokia have done a great job with their business marketing, advertising and branding. These companies are not only worldwide popular names, but are brand consistent through all media as well. If any company has an advertisement in one media that is different from an advertisement on another media, then the company is just confusing people or buyers because people will believe that the two ads belong to a different company. Therefore, it is extremely important to stay in tune with your brand.

    • Online Media Mix Must Be In Balanced

If you want to make your business brand through many channels, use content and display networks, and get your advertisements out facing the targeted audience by using the site specific targeting, re-messaging targeting or behavioral. You need to make sure that your message and brand name is reliable and matched with your brand voice all over your different channels. You can enable people often to identify and remember your brand simply by making steady messaging all over the shopping cycle.

  • Social Media Integration

What kind of integration or mixing do you want your buyers to have with your company? Is Twitter right for you or is Facebook good for you? May be you don’t have any answer right now, but by doing a little research will surely help you in where are your customers and how to talk with them.  You can begin just by listening people, particularly who are talking about your products brand and services. If no one is talking, then start conversation, but leading to interaction.  You brand will be gaining popularity with a short period of time.

We all wish you great business success in building your brand online!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Five Common Mistakes by Small Businesses

Running a business, whether it is small or big is really tough, and most of the business owners are busy with day to day activities and forget about some important and long-term works they must do. Therefore, we are providing five common Mistakes by Business in 2013, and must be avoided in 2014.

  • Too Much Worry About The Competition

There is no doubt about that knowing competition is extremely imperative for company owners. What are your competitor’s products, services? What their charges for them? Knowing such information will surely help you in taking decisions as well as decide on the factors of your own business. In today’s business market, business owners usually complaining or talking negatively about other companies who are in the similar business field with more orders, which is just waste of time.

So, spend this time on marketing their products and services, developing new products, etc. and on numerous others necessary activities in 2014. Always keen eyes on your competitors like what they are doing, what they have changed or are changing. Do not copy your competitors blindly, but don not neglect them also.

  • Customers Ignores

If your products and services do not fulfill your customer’s expectations, then they are not going to buy any single product of yours even your products are good quality. Therefore, always take feedback from customers before creating any new product. Thus, always listen your customers carefully, and ask them what they want in order to disclose new ways for improving your business.

  • Give Networking Low Priority

There are lots of businesses who did not give much priority to networking have lost countless opportunities in 2013.  Therefore, keep networking on top of your to do list in 2014. Excellent customer service is the most important elements in every successful business. If customers or clients are experiencing any kind of problem with products and services, and you are ignoring their disappointment as a result negative reviews on products and publicity. That’s why; try to resolved problems as soon as possible.

mistake_info

  • No Perfect Business Plan

There are many companies that get failed due to lack of a business plan, and planning is extremely imperative in not only the business field, but in every field of life. “If you do not know where are you going, you cannot reach there” In  the business, an important tool that can help you what you are looking for and how you can get that, and this tool is “Business Plan”. Hence, it is really significant to develop a business plan and follow it.

To write your business plan, you keep some major points in top of your mind:

  1. Put Your customers First
  2. Keep Your Business Plan Brief
  3. Sell products, But Don’t Oversell
  4. Plan always For the Short-Term
  • Not Updated 

Web sites do not get better with age like wine. Technologies become outdated; designs trend changes and information also become stale. So, update your business site time to time (Quarterly Basis) to make sure that all the major elements of a website like design, information, etc, are still up-to-date. If we believe on recent study we will find that popularity of smartphones and tablets combined with advertisers’ increased investment in these devices will give rise to mobile as the primary channel for search. So it’s really important to provide responsive web experience to your website visitors.

Every business needs to have a strong web presence because if any pone researches a business on search engines, then your business site will be the first impression he or she has. Remember, attractive design, easy navigation, and quality content, desktop and mobile friendly can make a world of difference. Look at our recent blogs to understand why need to build trust on websites.

Do not forget these five vital points because they can kill your online business if avoided. They are neglected by many company’s owners in the previous year as a result business almost collapsed. If you do not want this, then change your advertising, marketing as well as promotion strategies in 2014 by keeping these points in your mind.

Why Need To Build Trust On Websites

Trust is a long term plan that difficult to build and easy to lose.

Why Trust?

I often hesitate about buying from many online websites, but never feel any kind of doubt, nervousness or insecurity, when purchase from Amazon, eBay and iTunes. Not only me, nut nobody hesitates about making buying from these sites in the world because we can trust on these big brands. Hence, trust is extremely important for every business, and website is a small window for to convince visitors that your site is that they can fully trust buying a product or service.

The online world is completely different from real world, or we can say buying a product from a real physical store is quite different from buying it from an online store. It is not only how people or buyers operate there, but how they perceive that as well. For example, you can touch, smell and feel a product if you are buying it from a physical store, but it is not possible to touch, feel and smell when buying online, and your buying decision will be taken based on information you read on the site that may not be 100% true. Hence, the most significant things that a buyer needs to feel before making any purchasing decision is whether the buyer trusts the website or not.

How to Build Trust?

One of the major parts in the success of any online website or e-commerce site is trust. With keeping this in mind, it is extremely important that you must have a business website that turns visitors into potential customers. How you website can do this? The answer is with trust. You have to do everything so that people can trust on your brand, otherwise visitors will simply move to another website. However, visitors trust in a website by looking various trusting elements on the website like web design, page loading times, graphics, content, images or pictures, navigation, SSL security features, etc. If any factor did not feel right, visitors may simply go elsewhere. Show you’re a great place to shop and get listed on Google trusted store.

Website design is not only about making it attractive or cool, but also about storytelling, readability, usability and standing out from the competition. Remember, if 100 people visit your site, then half of them (50) assessed the trustworthiness or credibility of that site based on the appeal of the complete visual design of the website, including typography, font size, color schemes or combination and layout. Therefore, building trust among people, you need to make the visual design of your site user friendly. Click here to see features and packages of professional website design for different business.

How Building Trust With Site Design

Suppose, you are looking to buy a laptop online, and for that you visit a few websites and find all websites have not attractive design at the same time you may move from such websites without wasting seconds. In other hand a well designed website may attract you for minutes and may appeal to browse products and services. We personally believe that the incorrect tone of voice can flip people’s interest into irritations, frustration into anger or expectation into disappointment. However, a good tone of voice can turn people’s confusion or doubt into trust. Therefore, trust is extremely vital, and we are telling you some extra features of trustworthy websites.

  • Website design is clean, attractive and modern
  • Add real testimonials
  • Provide easy navigation
  • Fast page loading times
  • Professional looking graphics
  • a good choice of colors
  • Well structured (site layout)
  • Grammar, spelling and sentences all are correct in content that is posted on the web
  • Domain and brand name is short, easy to read and pronounceable
  • Unique, informative and high quality original content and written in simple language
  • Pictures or images and videos are high quality
  • Citation to other reliable sources
  • High quality graphics and screenshots
  • Company’s professional logo
  • Content updated frequently
  • Signals of social sharing and adoption like tweets, likes shared, etc

SEO and Trust in Website

One of the major reasons why some webmasters do better than other webmasters is a trust that plays an important role in the Google ranking algorithm.  Google wants to surf more trusted website for every search query and websites get ranking in Google by passing search engine ranking factors and Google work to measure those factors and extract ranking. Google does not like list spam websites in the search results so that it is incredibly significant for you to tell Google that your website is real or authentic, and you are not a spammer and planning to stay for long term in business.

Remember, this big search engine has made it its prime mission to fight against techniques or methods that disobey its declared guidelines by making particular pinches to its algorithm. However, Google believes that the best way to stop shady techniques is to penalize their sites. If it found that your site is violating its slated guidelines, then it can remove your site from its Google’s index. Look here for SEO check list of 2014 and create advance promotion strategy for your business website.

Quality links are a great way to making a trustful image for your website, but getting high quality links always is not easy for webmasters. One way to get the quality links is ask other webmasters in your niche market to send a similar kind of links to you. Another way to get quality links is always trying to find high quality blogs that accept articles. Remember, you have to write unique valuable content as well as your site has to include high quality content as well because high quality blogs will not accept you if your site has site has poor quality content.

Remember spamming low quality links cannot help your site’s rankings for a long time. The time has gone when posting even low quality links affected ranking positively. But if you do that today, your site can be penalized. Focus on the following point while doing SEO:

  • Diversify Link Sources exponentially
  • Frequently update fresh content
  • Social annotations with Google+
  • Do Smartphone SEO
  • Video optimization
  • Continue improve user satisfaction
  • Unique and original Content Carries more Trust in compare duplicate Content with Similar Anchor Text.
  • Authority and Trust are More Important than Page Rank
  • Get a Link from an Authority Site with Low PR than an Un-trusted Site with High PR

If you have any success using a trust factor on a site, then you can tell us about that simply by remarking on the comment
box.

Top Five Elements in Optimizing Landing Pages To Boost Conversion

A landing Page is generally defined as “It is a web page particularly designed to promote or sell a product and service where you send visitors after they’ve clicked”. Usually, a landing page is a link the user can click from an immediate marketing like e-mail campaign, ads and organic result for getting relevant, useful and original information with transparency and trustworthiness. It is the extension of online and offline direct response advertising of a business, and the sole purpose is to get outlooks to take a specific action like request additional information, make a purchase. Usability is all about user’s behavior or reactions after they arrive on the site. The prime aim of it is to increase the conversion rate with effective design. Our recent blog cover tip for successful Web Design for improving visitors’ usability of the website In this post, we have mentioned top five rules that can strengthen your landing pages.

Function Elements

You need to make your landing pages functional, clean and well-dressed. Updated with the latest design is extremely important so make sure that you are not behind the times. Remember, visitors is not going to trust if your site does not stand on their vision, first you need to be profitable for them by providing great user experience. Remember, no matter how quality products you offer, if you don’t make it simple and easy for buyers to navigate. Some other important points that you must remember are:

  • Visitors do not like all the content on a landing page. They scan the text and take away only a few elements that they use for making a purchasing decision, if the landing page is related to their aim or not. So, clean use of space enables them to scan and take away key messages.
  • If the landing page includes your site’s navigation bar, users are likely to begin browsing the website. When it occurred, they lose interest in the offer so do not use website navigation.
  • Add an email at the bottom of your first page use an email capture field with an excellent incentive to sign up. If visitors don’t want to buy your products, this will allow you to continue advertising and marketing to them.
  • If any visitor does not want to sign up on your landing page, give them an alternative option. Remember, Remember, the sign up form should be shorter and better.

landing page

 Benefits Elements

  • One of the quick and the best way to directly influence your research projects, future sales, business campaigns and customer service is “Logging user information”.
  • By filling out quick info forms, you can analyze the data to find factors about your targeted audience like social and demographics.
  • Another benefit is expectation for new products as well as startups can be promoted with a “Coming Soon Page” style landing page.
  • You can also measure advertising efforts efficiently with watchfully planned landing pages.
  • By using various tools such as Google Analytics, built-in Word Press plugins, or Adsense, you can track the potency of your campaigns.
  • We can create several landing pages with the help of A/B testing and track which landing page performing the best. The prime objective of the A/B testing is to experiment with unique content to increase conversions. A few of the examples are different copywriting styles, switching buttons, increasing call to action and varied actions.

 Security Elements

Most of the buyers are careful regarding purchasing things online, especially when you are not a well known brand. But, you can reassure visitors that you are providing world class products by adding trust or security elements to your landing page. It will boost your site’s conversion rates. Security elements include validation indicators, SSL certified transaction pages, secure check out notifies, etc. You must have a professional looking appearance; however the design of a page or site is a vital trust factor. Remember, a simple rounded button isn’t necessarily the best CTA (call to action). Include an image or photo of your business logo or product within your CTA can increase your conversions considerably.

Case Study or Testimonial

You need to provide some kind of proof so as to back up your claims so case studies and testimonials are the excellent ways to tell visitors that your statements are 100% true. Use testimonial from satisfied customers because they build visitor confidence in your products and services. Do not forget to include your customer’s full name with a photo in testimonials. A video testimonial is more helpful to convert visitors into your customers higher than a plain text. Reviews or Case studies really work, but do not use false ones. If you create up over enthusiastic or excited statements, maybe your business or products will look unauthentic or unreliable. There is a blog that proves how 79% of consumers trust on online reviews. Therefore, wait for great testimonials that can help you in making people trust. A high volume of customers can provide prospects believe or confidence in a product or service.

Social Elements

Social shares are more valuable than ever due to Google’s hummingbird update earlier. Google+1 is now ranked as the most important as link building. Businesses that are basing their landing page around a resource, for example, a white paper and eBook, that content is highly shareable. You can support social engagement just by promoting or advertising your landing page on social sites such as Facebook, Google+ and Twitter. You need to throw up some social share buttons at the top or along the side of your landing page because they will enable your outlooks to evangelize your offers and content. Besides, don’t forget to add an email forwarding option as well as because some of the visitors have different sharing preferences.

Conclusion:

Landing pages influence conversion and lead generation greatly. If you’re trying to improve the landing page experience, try the general guidelines above to help you think of ways to improve the landing page experience and better performance.

How Web Conversion can improve with Successful Internet Marketing?

Businesses spend thousands of dollars on making business websites and millions on marketing to attract customers to their sites, yet over 82% of potential customers leave for the first visit and never visit again. However, about 12% may revisit, but goes without leaving any kind of information while 5% drop some information and only 1% actually purchase products or do a transaction. It is really very bad for businesses.

Now, businesses, particularly e-commerce have to be extremely serious about online marketing as well as have to understand the importance of the conversion rate to their businesses.

What is a Conversion Rate?

Conversion Rate is defined as it is the proportion of the number of potential customer’s visits to a site who takes action to buy rather than just a content view or site visit”.

Why is conversion so important?

Most of the people say that high amount of traffic means on any business’s site is extremely significant factor for its success. It is a true fact, but high traffic does not mean high conversion rate, unless the traffic is the only desired action for the site. When businesses convert their site visitors into customers, then they increase their probability of getting several important success factors such as higher amounts of sales, higher return on investments (ROI), higher margins, saving on customer’s supports, etc.

Without conversion, Businesses might have many difficulties meeting their own objectives or goals. However, without sales, there is no income, and without money, there is no business. Implement the following successful Internet Marketing techniques to increase your Web Conversion Graph.

Conversion Rates Optimization with Google Analytics

Today, most of the businesses have Google Analytics statistics tracker installed, but most of them are not using consistently to make better marketing decisions and improve results. Some of the common mistakes that businesses made with Google Analytics include:

  • They only looking at the number of site visitors
  • They are looking at the statistics, but not understanding them
  • Not using the information to make and take marketing decisions

In Google Analytics, there are some ways that you can use to increase your website conversion rates. A few of the major are:

  • You can set up different types of “Conversion” or ‘Goal’. For example, if anyone making a purchase, signing up to your newsletter, filling out a contact form, watching a video or just spending a certain amount of time on your website.
  • Content Experiments somewhat different approach than standard A/B and multivariate testing. It is helpful when you create two separate versions of a page, and swap them to look which version works is the best. For instance, you can create two separate versions of a single product page and test two unlike prices. Click here to know Elements of an Experiment
  • You can also use Google Analytics to separate mobile visitors from computer, laptops or desktop visitors, and can measure various factors like bounce rate and traffic source, page analytics and more.
  • Creating your own analytic dashboard or setting custom reports is great option offered by Google analytics that not only save huge time but also visualize important facts altogether. Let’s take an example of our customized Content Efficiency Report. After click on link you will be redirected to your Google analytic accounts and have to select your account to browse customized report.

screen-shots

Increase Conversion Rates with Social Media Marketing

According to a survey,” Approx 80% of online buyers or consumers love to connect with products, brands and services on social networking sites like on Facebook, Twitter, Pinterest, etc. Therefore, businesses must social media accounts. About 85% percent of online buyers are already using Facebook and Twitter anyway.

Online shoppers who have liked a company on face book pay attention to company’s updates. However, it is extremely vital for businesses to find out the best times to Post Updates on Facebook and Twitter. Facebook users tend to be extremely influenced by friends, which mean they often like a brand or product that a friend likes. You can use Facebook insight to find out Who likes you? Who shares your post?, Measure and boost your impact on Twitter using twitter analytic and use Pinterest web analytics tool to See how your website’s doing on Pinterest. If you are new in social media, we refer you to see our recent post on How to boost your business Appearance in LinkedIn, Facebook and Pintrest?

Pinterest is now the third most popular social network or media site in the world. Ecommerce store owners can leverage its popularity to considerably boost both traffic and sales.

Increase Conversion Rates with Search Engine Optimization:

Today, the conversion rate is the most significant web metric in an eCommerce website. Conversion leads to higher sales and sales leads to profits, which mean a high conversion rate is extremely vital for long term business success. Most of the business ignores SEO or give less importance to it, which is really not good sign for their business. Simply we can understand that higher ranking in search engine will convert in higher conversion rate. A Well SEO company not only focuses on how increase traffic, but also pay attention to the conversion rate on their package. Look at an ideal package  to understand latest SEO before choosing an SEO firm.

If your website has low bounce rate as well as a high correlation with the target audience you have identified for that page, and you will get a good conversion rate for the page. Remember, the primary goal of the page is grabbing the customer’s attention and SEO cover both first they make your website more useful for your audience next they promote website to attain business goals by improving search engine ranking for your products and services. Great things about organic search result that all search engines provide equal opportunity for all business to build their reputation even though other companies may have larger advertising budgets.

Needs of Responsive Design and Mobile SEO

mobile-resposive

The broadcasting, telecommunications and postal industries of the United Kingdom (UK) announced that about 58 % population of the UK has a Smartphone and about 19% people have a tablet in 2012. However, according to a research done in June, 2013, Smartphone owners has reached 75% cent in the UK, growing by 15% in the last 10 months.

The International Telecommunications Union (ITU) announced, over 2. 1 billion people in the world access the website by their mobile broadband. It means that if you are a business owner, the best way to take benefits of local search is make a responsive website to achieve your business goals.

Today, people are using their mobile phones for many things such as information, shopping, news, entertainment, finding local areas of interest, research and many more other things. The responsive webs are growing extremely fast, “8 times faster than the first wave of online Internet adoption”, according to the Further, Google CEO Eric Schmidt.

Needs of Responsive Website:

Today, businesses, particularly online not only have to design a website for stationary devices, but also for mobile phones and tablets, and responsive web design is the best solution for them. In this design, the complete layout of the site responds based on the user’s screen resolution. For example, you are reading a website on your laptop, and then switch to your Smartphone due to lack of battery in the laptop. The browser is now re-sized when opening on smart phone.

Customers normally got frustrated when a website takes more time to load on mobile phones. Particularly, when someone needs to do something urgent like ticket booking, want to buy a gift. Therefore, it’s extremely important to make a site that takes very less time to load.

Benefit of Responsive Website

Today, consumers are looking for businesses on their Smartphone’s, it is not because they want to buy something or searching, but looking for a particular product as they have a pressing requirement to locate that product or service. Therefore, if you have a responsive website and any consumer opens your business site on his or her mobile, then you let the user know that you are open and prepared for business at the moment they need you. Some of the major benefits of a responsive web are:

benefit-of-responsive

 

  • Portability and Connectivity

If you have a business responsive web, then consumers can access it from everyplace there is coverage at anytime. This is a constant connectivity gives outstanding opportunities for connecting both you and your business with your targeted audience.

  • Competitive Advantage

Do you know that about 70% Smartphone users, who see a TV or online ad, do a mobile search for getting more information, but over 75% of big online advertisers do not have a responsive website. Therefore, a responsive site can put your business in a place to stand out among your competitors.

  • Leverage mobile Internet traffic

There are lots of consumers who make some quick arrangement such as travel booking, movie ticket booking, and hotel booking by mobile phones. So having a responsive web makes your business with no trouble accessible to an increasing mobile consumer.

Some other major benefits are Mobile Users Can Read Your Content Easily, Both Flexible And Cost-Effective In Compared To App Development, Higher Search Rankings, Quick Access, Immediacy, etc. Look here for responsive design services

What webmaster Need to do in Mobile SEO:

Mobile SEO has gained a huge popularity in recent few years because mobile phones have become the basic needs for everyone. Hence, your SEO marketing plan of 2014 does not included with mobile search or mobile SEO, then you need to think again new SEO check list of 2014 that we shared in our recent post. Remember, some extremely significant points while doing Mobile SEO that are listed below:

  • When you are embedding images and videos that are related to your products and services, you have to make sure that they are playing correct without any error on mobile phones.
  • Read an updated Mobile Marketing Book that contains best practice case studies to motivate your own mobile marketing efforts.
  • You must verify with Google Webmaster Tools as well as Run Mobile Crawl Errors Report, whether your mobile site is a responsive, dedicated URL or adaptive site and also add mobile URL information to a Sitemap.
  • Always make the content of your mobile site according to mobile users or searcher’s requirements.
  • You don’t have any type of mobile 404 content.
  • Provide scannable and proximity coupons for any type of new promotion, discount and offers, which gives consumers reasons to take out their Smartphone’s and visit your website
  • Always think about different tactics for Voice Searches because people use diverse search queries on their handset, as well as use various search tactics or methods
  • Test your website speed at various tools like Google page load speed lab and pingdom and improve website speed
The mobile website, responsive website and SEO is not just an excellent idea for businesses, but it also compelling businesses reality set to have an effect or impact on any business that aim to communicate wonderfully online. There are many businesses not yet giving a great mobile experience, so you still have a big opportunity or chance to lead the competition.

SEO Checklist of 2014 – Formula of Winning Ranking in Google

SEO-checklist-2014Every Year, the leading search engine “Google” changes its search algorithm about 300 to 400 times, while some of the major algorithmic updates like Google Panda and Google Penguin can affect your online business deeply. For example, Google released an updated algorithm known as Panda on February 24, 2011 that wiped out spammer and affect thousands of businesses. Google also released penguin and hummingbird in 2013 that was major update by Google.

In 2013, Google has made lots of algorithmic changes, and the results of these changes are several old tactics for link acquisition are not going to be useful in 2014. Therefore, small business needs to review as well as adjust their online SEO marketing strategy. Some of the key points and checklist of 2014 that small businesses must remember, when making online SEO marketing strategy are.

  • Don’t Do Crappy SEO

I will explain it with an example, a client who had been paying for low quality back links for getting highest position in his niche. But, Google noticed that and slap him with a big penalty that through the client’s site from first page position to directly page 20…and made him almost invisible to search engine. The client had to face 80% dropped in organic traffic with a big business loss. Remember, removing low quality links from hundreds of websites is a long time consuming process.

Therefore, the most significant concept must be obvious, but is certainly value exploring is “Don’t Do Icky or Crappy SEO”. Link building, keyword stuffing, creating crappy content, over-optimizing back link text, article submission on various article directory none of such techniques will work for your business in 2014 .

What is the solution? With growing Smartphone usage, making a website that is friendly to Smartphone users has now become a critical part of website management. Recently, Google update new algorithm to crawl Smartphone’s content that indicate there will be more value of responsive web in compare of 2013.  other factory like quick page load times, build relationship not just links, create easy website navigation, unique meta tags and content and sure social media which has big role in search engine ranking including Google plus, Facebook, twitter and LinkedIn etc.

  • Great Content Is The Best Sales Tool Ever:

The next big thing for small business is to create high quality original content, and must be written by professional writers or authors. According to Google’s Hummingbird recent changes, “Always produce content that answers questions authentically as helps people.” However, if you are producing pages materials with keywords only for attracting people or customers into visiting your business site, then ready to get a slap of Google update. Google only like actual humans behind the blogs, articles, or pages content, but does not like faceless. Therefore, always hire professional writers for making content. However, attributing authorship always makes content more shareable on social networks.Creating good content strategy is not easy as one need to have good information on niche so he can create eBooks, whitepaper, info graphics and research based blogs etc

  • Guest Blogging will Again the Most helpful Tactic

Guest blogging has blown up in 2013, and is going again to explode to year since it is one of the most powerful ways of building quality inbound links and traffic in 2014. It is extremely significant for you to create high quality original content as well as use strict criteria when choosing your targeted websites. However, if you are going to dip your toes into spammy waters, then be ready for taking a slap from the future Penguin update of Google. But be aware from spam guest bloggers it has been noticed by Google recently Matt Cuts has explained in his blog that why people now need to avoid guest blogging if the purpose is gaining links. It’s our recommendation to take advantage of guest blogging to get exposure, branding, increased reach, community, etc

  • Social Media Keeps on Rising:

Are we taking our social media seriously? In experts SEO advices 2014, social media and sharing will have a big impact on search engine optimization (SEO), it is also clear it will affect on small business. Google also updating its algorithm to catch social media updates in real time, the relationship between search and social media is going to be more significant than ever in 2014, and will be continued in the upcoming years. In social media, small business can compete with large businesses on the same level so that social media is going to become one of the best techniques or strategies in small business marketing.

The mission of this giant search engine is to provide its searchers with the most valuable as well as helpful content. Remember, sharing and posting unattractive content that does not promote engagement will have no use on promotion for your business. Therefore, think about producing unique, valuable and useful content for your website visitors. There is a free beginner’s social media practice guide by Moz seems to be nice tutorial for new business or we have blog step by step social media boost your business Appearance in LinkedIn, Facebook and Pintrest?

  • Claim on Google Places business profile on Google+

Social networks are extremely important for Google rankings, and Google+ is the most imperative. Today, most businesses are not using Google+ yet, so you go ahead of them just by creating a Google+ profile. After, verified your Google plus account, and once it’s verified, communicate with your business fans or customers through emailing, and ask them to leave reviews on your Google+ profile because peoples’ reviews are a vital factor in rankings with Hummingbird, so immediately take benefit of this attribute.

  • Conclusion:

Google algorithms such as Panda, Google Penguin or Hummingbird etc all has aim to provide better search result for their users. These algorithms penalize a shady SEO practice that has aim to manipulated search engine ranking by producing unnatural links. Therefore, follow best SEO strategies and create good quality website for gaining higher organic rankings as well as driving more traffic to your site.

How to boost Your business Appearance in LinkedIn, Facebook and Pintrest?

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Today advertising and marketing highly lies within Social Media. Since social media sites such as Facebook and LinkedIn connect millions of people every day. Therefore, what could be the best place to advertise your business than social media sites? This is a great opportunity for companies, specifically those want to get their business in front of millions, and one of the best ways to get your business in front of people is to boost your site appearances in social sites.

There are a number of companies that have brilliant business sites, but not acquiring the right productive results from their sites due to lack of web appearance. However, a number of ways available to improve web appearance, and improving it through social networking sites like Facebook, twitter, etc is really the best idea. Below, we have explained in detail how you can boost your businesses site appearance in LinkedIn, Facebook and Pinterest.

Facebook:

Do you know, 1 in every 13 people in the world is registered on Facebook and over .5 million websites have integrated with the social site? Whether you are a National, International or local business owner, FB can help you immensely to boost both your business website appearance and sales of your product and services. Therefore, establishing a business website page on Facebook can help increase your business as it can make your business site discoverable, when people search about you or your business on Facebook. You can also share your thoughts, views or everything what you’re excited about and people will be excited as well. Some key points on how to use FB better ways are given below:

    • Fill out all the required information after creating a Facebook page and make sure that all the information’s in real about your or your business. Add images of your company, and make the page inviting other users. Explain clearly what kind of business you have, how people can contact with you, and most important put your website on the Facebook profile. Add physical address, map, mission, long description of your company.

outshine-fb-screenshot

  • Inviting all your friends, business partners, your customers & clients and other users to like FB page can really boost your web appearance greatly. The more and more people like your page the more exposure your business will get.
  • By sharing interesting news, picture, and information about products and services on your service page with company‘s website link is the easiest way to build loyalty and engagement as well as to improve web presence. There we have another blog that list seven ways to optimize business pages on Facebook.
  • Promote a URL in posts or Page post ads by using relevant web pages, which mainly optimize for conversion. For instance, to promote a new product, and then link people to that particular product’s page directly rather than the home page because it will make it easy for people to see and purchase that product, and will surely boost your Facebook business page.
  • Don’t always use it for promotions the sole purpose of social media website are to improve communication. Your audience would love if you be more societal with them so don’t hesitate to fun sharing, commenting on others posts, recommendation, voting, celebrating occasions etc

Pintrest:

Pinterest is a social network that means connect people in the world through the things they like or find interesting. First thing that businesses need to do is add their business website to their Pinterest profile, and to do this just go to “Settings” and click on “Edit Profile.” You can add your site at the bottom, if one has more questions here then visit pintrest help page .  Companies that want a high volume  website traffic to boost sale, must consider to boost web presence in this social site is very easy because some research specifies Pinterest is more successful at driving traffic compare to other social sites like Facebook.

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  • It is the second largest social site for online publishers, and the best way to increase the traffic to your website is to have the website link in your alt tags because “Pin It” buttons  of Pinterest’s will scrape all the alt tags for their descriptions.
  • If you want to drive more traffic to your business site, then put your site url, or a specific url you want people to visit in your created pin’s description.
  • Putting a website link inside your pins is an excellent way to put a website in front of millions people because most of the users see your site from your pins.
  • You can also boost your website presence on Pinterest by adding your website url or any product page url in the comments section, but used or add with the extreme care and caution. This is because Pinterest will mark your hard work as spam and you will not able to comment on pin at least for one day or 24 hours, if you place your website in comments randomly.

LinkedIn:

Launched on May 5, 2003, 4500 users after one month and total number of users on linkedln 259 million (84 million users are in the US alone).  LinkedIn is also the largest online professional social network with more than 100 million professional users at present. If you are a business owner, then you cannot miss out this huge opportunity to make strong relationships with customers, clients and other users with LinkedIn products and services.  Boosting your website appearance in this social site is easy if you know the proper way. Some of the key points that every business owner keep in mind are:

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  • Upload company’s images such as logo image or any other brand image. It is extremely important in making your web appearance as well as important for attracting connections. Remember, no image no credibility.
  • You need to get involved in discussions or group discussions if want to keep your web profile high. It means you can ask questions, give answers or link up any news and other relevant information. Always keep a strong balance between online web presences and doing your work.
  • Write a short description about your company at the top of the LinkedIn profile because it will help users in understanding who are you, what you serve or whom you serve, etc. Make your profile headline text compelling and use only those words that related with your market audience.
  • Update your status frequently, Join LinkedIn groups, create your own group and Update your status regularly.

Why Should Your Business  shout in Social Networking Sites?

Today, a company not only design and develop website just for telling consumers or customers about the company and its products /services, but it is one of the prime points of contact between companies and customers. However, social media is line that helps in connecting businesses, customers and the business website together. Today, making an attractive or eye catching website and launch it is extremely easy for organizations, but it is incredibly difficult to enhance its Appearance. The web presence is extremely important for both individuals and businesses today. Hence, if you want to keep their business alive, then take advantages of major social networking sites.

Now, we want to hear from you, what are some fantastic ways to boost web presence in social sites? Leave a comment on the post in the comment section.

How Google Map Listing Is Going To More Profitable In 2014?

google-map-local-business-2014

Why my business should be listed on Google maps? It is because more than 90% online searches will be looking for a local business in 2014. Therefore, if your business is not in the top 10 searches, then more than 75% searchers won’t see it, and over 95% Google users never go over the first page. Google Places also called “Google Maps” is really a great way to find your local business or company to get new local customers and local business since more and more Google users are searching for businesses Google Maps every day.

Why Google Places?

It is a service that allows businesses to be listed on Google maps so that their clients, customers or even new local business can easily find them. However, businesses or companies that are listed in Google maps can manage and change their information regarding the physical location of their company. Therefore, when a customer looks for the product or service, they offer than their businesses will not only be listed under the organic web listings, but in places as well.

The process of Google Local Business Map Listing:

It is an easy and simple process that can be completed in just following steps.

google-map-local-business-2014

First Step: You have to set up an account first, and then submit all the relevant and accurate information’s on your business or company, including company address, phone number, payment method, email, mode of service, images, videos and hours of operation to Google.

Second Step: Once you have submitted all the important information, then Google will verify your listing through phone or mail. You will receive a PIN number from Google, which allows you to claim the particular listing.

Third Step: Once you have claimed for Google listing, your business listing will be accepted by Google and can be seen on the site.

Increase Value Your Local listing: The prime and the most important way to increase the value of your local business listing is ask your customers to leave a comment on your business, and when any customer gives a good review ask them to split their reviews on the local review website. Remember, the more positive reviews you will have for your business, the stronger your brand reputation is.

However, if any customer gives you bad reviews, then there is no need to afraid. You just need to leave a comment and invite the unsatisfied customer to contact with you so that you can make him or her satisfied. Google users and potential customers were using local reviews to find businesses already so take advantage of them. Read your competitor profiles as well as and try to make out the differences.

Make sure that you have provided accurate information about your business. Adding images, videos and company logos can boost your listing so choose them carefully by taking sufficient time. The best advantage of using Google Places is the relevant information about business or company is available as well as can be accessed by potential customers through the Internet, even can customize map on website. Therefore, small business owners who do not have a website or cannot meet the expense of maintaining a website than Google Places is the feasible solution for them.

Your business or company will be found through two methods by the local listings.

1. The first is information that you submitted during the process of local listings. If the importation is well prepared, then it will be available in the search results on the search engines.

2. Google local listings are shown on mobile phones, so that local customers can find your business, product or service according to their existing location. Remember, mobile industry is one of the fastest growing industries in the world today. Advanced mobiles devices are providing users the facility to find a company or business any time. Therefore, your business is not listed in Google maps, and then you are missing out on potential profits as well as leaving a great amount of cash on the table.

Why small local business should add their business to Google Maps?

There are three main reasons that local businesses must be listed their business on Google maps.

  • They will get exclusive online presence displaying where their businesses or companies are situated just by listing business on Google Maps.
  • You may be listed your business on Google places for getting listed on Google maps. Places for Businesses and organizations are an outstanding resource for small size businesses to get listed on Google maps.
  • With Google listing, you can provide Google map directions to people and Google users, particularly who want to visit your company’s office, but do not know how to reach there.

Benefits of Google Local Listings:

  • Customers and clients can find out more about your business instantly because Google Maps is one of the newest and easiest ways to find local businesses currently.
  • Google provides you better search engine ranking for your specific keywords because Google knows your site is authentic and you do a real business.
  • You have better control over your key information such as company name, contact number, address, etc. By adding images, you will make it simpler and easier for your potential customers to find you.
  • Google Places can beat any offline advertising and marketing technique for your business in terms ROI.

Conclusion: Hence no matter what business you are running, if it is not listed in the local search of Google maps, you are going to lose a large piece of business to your competitors.

SEO Outsourcing – An Absolute Guide for Outsourcers

seo outsourcing

What is SEO out sourcing?

Outsource means “Going “OUT” to get the “SOURCE”. In business language, it is defined as one company contracting with another company or a person to provide services to serve their customers, both internal and external. Internal customers are the buyers, which purchases a company’s product or services while external customers are employees or shareholders of the company. Companies can get both products such as merchandises, machine parts, and services like SEO, through outsourcing.

Reasons to outsource SEO Services:

There are a number of reasons that companies outsource SEO services, but some of the most distinguished advantages are as follows:

  • SEO Needs Expertise with deep knowledge
  • Allows companies to focuses on its own expertise
  • Fight competitors with SEO
  • It saves both many and time
  • Be More Efficient

why-seo-Outsourcing

Do not just outsource Search Engine Optimization (SEO) services from anyone & anywhere, but get a technically skilled and experienced company that delivers excellent SEO services and may communicate with your client as company must be able to handle your job professionally at cost effective rates.

Why outsourcing SEO is a Great Idea for Your Business:

When you create a new website for your company, you always consider a combination that gives your site an attractive and unique look. For this, you constantly look for the Best Web Development Company. In the same manner, if you are running an online business, then good ranking on search engines like Google, Yahoo and Bing is extremely important for increasing business sale. Therefore, you need to take SEO services to boost the site visibility across search engines. Here, you require to hire an SEO outsourcing company that fulfills all your online business requirements.

You know your business better than anyone else, but there are sometimes, when you do not have adequate time to get everything done, particularly when it comes to SEO for your business. Therefore, it is a great idea to leave this matter to a professional SEO company that has full knowledge with the extensive range of services.

Today, companies do not have the sufficient internal resources for promotion activities or to make a website more search engine friendly that include number of activities like site navigation, Blog optimization,  Social Networking, Link building, SEO copy-writing, relevant keyword research, competitive analytic, content writing, manual directory submission and many more SEO related work.

Benefits of SEO outsourcing Services:

Performing and managing the SEO by yourself for your business can be really a daunting as well as a challenging task. It will not only take you lots of time, but engages resources as well. Doing SEO by yourself also provides you a good deal of worry as well as a regular work to do. Therefore, outsourcing SEO can relieves you from all kinds of SEO worries. We know how important SEO is today for companies as well as online business success as it provides lots of benefits to them.

  • It decreased the load of different task or activities, which permits companies to focus on varied core functions to increase the productivity.
  • A core SEO company can do a better job than you as they have complete knowledge, greater SEO tools and stay with the latest SEO updates.
  • It saves lots of time and money that can be used in other activities.
  • It will provide company owners the confidence that the best work is being done because they cannot be completely satisfied that you or your SEO employees are doing the right things.
  • SEO is the core function of SEO service provider companies so that they are more well-organized, efficient and resourceful to carry out your SEO campaigns

There are many other benefits of SEO outsourcing. Therefore, always select or hire an SEO company that is knowledgeable as well as experienced in search engine optimization. The company is able to provide you some sample of SEO projects that they have managed or handled effectively. The company provides you all the information’s, which you need as well as discuss with you about your project in detail along with the strategies that the company implementing or using in running SEO campaign.

Top Five Online Reputation Management Tips In 2014

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It could take years to build a business reputation, but a few minutes to wreck it”. If you know and understand this fact, you will do things in a different way for your online business brand reputation. Do you know, according to a study from the London School of Economics, a 2% decrease in the negative word of mouth increases sales growth by 1%? Therefore, online reputation management requires being a central focus in 2014 for marketers. Managing online brand reputation in not optional but mandatory for all types of businesses (small to large), and required perfect strategies and techniques, which combine monitoring and responding appropriately to make sure your reputation that can be easily affected by negative comments by online users.

For making positive your online reputation, marketers must have a perfect plan in put to respond to negative reviews. They ought to know what their customers, competitors, and critics are saying about their band and products online. Below, we’re giving top five tips that can help you in making your online reputation stronger.

  • Reviews And Feedback

One of the best things about the Internet is that it provides an opportunity to its users to express their thoughts, opinions and experience on almost everything whether it’s about products and services of companies or any political issue. It is an easy and simple way for customers to comment on products and services, which are posted on social network sites and websites like Cnet Reviews. They help other buyers in buying anything. Besides, they also provide an opportunity for businesses to turn unsatisfied customers or buyers into frenzied fans. As business owner, we cannot ignore or stop what is being posted by people on your company’s brand online. Reviews can be both positive and negative, will be posted whether we want them or not. Remember, we can use positive reviews for making online brand reputation by posting them in our sites, blogs, videos etc. However, we ought to respond to negative or bad reviews and try to resolve them quickly as they can badly impact online brand of any business.

Bad reviews can turn into good, if you respond quickly on them and make it right for your customer. Remember, quality products and services reflect a positive image on your online reputation, strongly add on the people by leading discussions about challenges trends and solutions.Hence, showing your company’s brand provides excellent customer services. For increasing positive reviews, you can ask satisfied customers to post reviews.

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  • Online Customer Satisfaction

Do you know, each year a company loses 10% to 25% of its existing business because of poor customer services?  According to study, an unhappy customer tells approx 11 people, and they tell approx other five as a result about 55 people are not satisfied about that services.  Happy customers buy products and services regularly from you and also spread the word by recommending about your business to friends, family and relatives as a casual referral process.  Remember, bad production or delivery of goods lead to distressed customers, and high customer happiness deliver lots of benefits, including Loyalty, Repeat purchase, Retention, Reduced costs, and Premium prices.

Business can achieve customer satisfaction simply by listening customers, offering then high quality and reliability in products and services. When anyone is not happy, then do everything in to resolve his or her complaint. There is nothing more important in business than customer satisfaction.

  • Social Media Engagement

Word of mouth sometime can not generate new customers or business sale. But with help of social media, you can produce a buzz around your brand.  Almost all the online marketing companies agree on social media marketing or engagement is usually based upon the interaction between the business customers. The relationship between business and social media has shifted further than infancy, and companies cannot measure their customer engagement percentage by counting likes, tweets or share.

Social sites such as Face book, Twitter, LinkedIn, Pinterest, Typad etc are some of the major valuable sites for interaction or engagement, but not fully utilized by business. Today, they are playing an important role in making online reputation strong. You have to more beyond sending a posting or tweet on your face book or twitter page to completely engaging with online users or customers. Remember, what you share in your social media page must be unique, original and attractive.

  • Respond Quickly and Properly

The technology has forced businesses to develop stronger relationship with customers online and online users are turning to social media sites to interact or communicate with other customers and businesses about products and services, which they love. Remember, responding quickly is important same as listening your customer. Social sites such as Twitter and Facebook have given companies to lead that conversation as well as take charge of their brand’s business image.

We know that it is impossible to make everyone happy in businesses, and social sites are the prime points where unsatisfied customers complaint first. It is believe that more than 35% customers expect response within 30 minutes. We are not saying if you could not reply within this time, then  all the hope is lost. People who post negative reviews and received a quick reply with solution generally went on to become reliable customers  or deleted the negative post and post a positive one.

Therefore, always address and resolve a customer complaint quickly and increase the chances of converting that into passionate fan. On the other hand, if you take more time to reply, then the greater of the chance it will attract worse reviews or complaint.

  • Monitor Your Online Brand:

What exactly people talking about you in real time? Monitoring a brand shows businesses lots of things, including where they require improving, where they are doing an excellent job, what their customers’ needs and many more. Monitoring is like responding, whether it is a direct question, praise, or complaint, a response is really required every extra social media accounts like FB, Twitter and anywhere. Discussions happen all the time in such social sites so presence on these sites is really increasing your online brand reputation.

The main focus must be on reputation management and knowing when customers are saying badly about your brand. It is really vital, it is not only about responding to the negatives. You must hear the good things as well, which people are saying or posting about your business. Google alert is really nice tool by Google that allow to monitor interesting notification about brands or products.

Remember, online brand reputation management has been a very old and important feature of staying in touch with the customers. We hope that these top five tips will be helpful for you. Let us know if you have any query related to online reputation management .

Online Training Courses Website Design

Courses and materials all stuff are online now and to teach and present your courses you can have your website through which you can teach your students online. This is the world of E-learning or Virtual Classes in which Materials, PPT, Video presentation all you can have and ask your experts directly through website conferencing. We have done many Knowledge sharing portal with Online Courses and Training website

Mobile Repair Website Design

We have delivered more than 200+ Mobile Repair, Phone Unlocking, Laptop Repair Website successfully, all we know about quality work and high quality graphics and professional look and feel we always try to follow in all our design and put unique elements in our design work which will increase your website conversion and sales quotient platform. Our Major Portfolios are Mobile Repair Website Design, Phone Unlocking Company website Design, Laptop Repair company web development

 

 

Rechage Mobile Website Design

Online Recharge Mobile System Development, CMS development for Mobile Recharge, Data Card Recharge Website design, Recharge Mobile API integration is our main work portfolio and did many website for these organization, API integration with CMS integration is our expertise, Fully automated solution for your Mobile DTH Recharge Engine, Flight API integration, Bus Booking API integration, Hotel Booking API integration also includes with our services

Outshine Solutions Launched Exclusive New Website with Enhanced Interactive User Experience

Outshine-Look-Refreshed

Today (27-Nov-13), Outshine Solutions has announced the release of its new website look, and inviting user’s to explore the new professional look as well as various new features of the site. The company has designed the site to provide the ultimate user-friendly experience, streamlined navigation and functionality with a more interactive experience that allows visitors to access detailed services. The company has kept their site simple as they never let visitors get lost because the prime aim of the company to offer a high level of service for their client and customers. Outshine Solutions has been designed it using the latest technology so that the website is well-suited with all the mobile devices and all latest browser supported and Responsive Interface.

Mr. Manish (CEO of the company) said on this event,”As technology is changing every day; we realized that it is the right time for our site to grow up a little more, not only esthetically, but also in functionality. Through our updated version of the site, we want to tell people what we do and how they can take benefits from us.”

We provide complete web solutions, including web design, web development, web hosting and Internet marketing services. The enhancements and improvement of web site make sure a greater as well as informative user experience for our site visitor. As we also give high priority to our User Experiences and we embed this everywhere whether it’s our website or Client website, we focus the best CRO techniques in all our project so that user can get all the information in one look what they want to have.Checkout Outshine new look here http://outshinesolutions.com

About Outshine Solutions Pvt Ltd:

A multi-talented Internet Marketing and Web Application Services Company, which also provide unique search engine optimization services, and has over 27,00 satisfied customers worldwide, which is continue going up.   It offers everything to companies; businesses or even individuals need to have a flourishing online presence. Our Core Experienced Web Architect ensure the quality and blueprint for great optimized web solution which will not only have a great look and feel but will be have good sales Quotient website interface which can turn your website visitors into buyers and as we always tell to have a good sales a strategic website Development is a key pillar and a good branded website can give your website a new level to reach a new level. Your valuable feedback are welcome!!!

Responsive web development

Responsive Mobile Website Design

Today, more and more people are using mobile phones, laptops and tablets to access websites for a variety of reasons such as shopping, playing games and for socializing. Most of the website owners ask that “Why I should design for mobile first” Because more than 70% online buyers used their mobile phone for online shopping, and it is expected that more Smartphone’s will be sold than computer or desktop PC’s this year.  With the advancements in the technology, Internet users have high demands so that it is extremely significant for web owners to meet their demands.

Why The Demands Of Responsive Website Design Increasing?

A Responsive or mobile website design can enable to visit and browse your websites from their smartphone, and you need to arrange design of the responsive website in such as a manner that the readers and users can find and understand the content on their mobile easily. Over 60% people won’t recommend a website that is not responsive, and there will be one mobile for every person in the world by 2015, which is a fact.  This is why the demand of mobile website designing has been increased, predominantly in online business.

Businesses that do not have mobile version for their sites are turning away a large percent of their customers or visitors. There are more than 1.2 billion (It is forecasted that there will be more than 1.7 by 2013) billion mobile web users across the world, and between 22-26% mobile users is only the United States that never used or touched their desktop or computer in this year. The overall percentage of people in United State, which access websites from their mobile device, is 63%. Therefore, with these kinds of figures, it is really very imperative for business owners, online stores or individual that design or develop a mobile responsive website.

Why Choose Outshine Solutions:

For bringing online business across billions of mobile users, you require a response or mobile version website, then we, outshine solutions, a website designing, including responsive design company can help you immensely. Mobile websites are our passion and we have a team of experts, which can design unique, beautiful and appealing mobile friendly website design that will meet your business prerequisites.

HTML 5.0 Website Designing:

We use HTML 5 that is the latest version of HTML (Hyper Text Mark-up Language) and is featured differently and accepts particular tags as well as needs strict coding. HTML 5 is already coming in various gadgets or devices, including iPod, Mac and Apple iPhone, then why not a website. It has several unique elements that make a website wonderful and mobile user friendly. With HTML 5, a website does not have to an extra plug-in to operate adequately. We use several languages such as ASP.NET, PHP, XHTML, etc. that acts as a backbone for designing a mobile version website. Some of the major unique elements of HTML 5 are:

  • Complete CSS3 Support
  • Video and Audio
  • Local Storage
  • Local SQL Database
  • Web Applications
  • New Attributes
  • 2D and 3D Graphics

Our expert team makes the best use of these elements of HTML5 in making responsive website.

The power of HTML 5 in making responsive website:

With the huge number of HTML5 design tools, we can create attractive mobile responsive website. We can also improve your websites SEO by using HTML 5 because in order to get rankings in search engines, your site must be optimized. Remember, 50% of web sales will be generated from mobile by 2015. However, a responsive layout will also help in maintaining brand recognition. By using many elements of HTML5, our development team can make website content easy to search as well as the link. Besides, they can also create web apps that work through the mobile browser that means any web our team make will work on every mobile device. All browsers do not support all web pages, but implementation of HTML5 helps our designers to make a compatible website within all browsers.

Our Responsive Web Designing Services:

The popularity of mobile phones such as Smartphone’s, tablets and others have facilitated the access of web, and it’s expected that billions of people will use their device to access the World Wide Web rather than PC’s or computer. Therefore, we want to provide your business a much required edge. Over 70% of mobile device users expect sites to load as quickly on their cell phone as their computer or desktops. Therefore, we are providing amazing Responsive Web Designing Services through our dedicated designers and developers that can create a responsive web design for your business.

Our services make you sure that your site looks clean and first class on every mobile device with any screen size, and provides the outstanding possible chances of retaining your online customers and visitors.  With a responsive web site, you can make your business accessible to people all the time. Our services mainly focused on these aspects:

  • Touch-friendly navigation options
  • Simplified design layouts as well as text to provide users a pleasant mobile browsing experience
  • Wide range of compatibility of all mobile web browsers such as iPhone, Android, iPad and windows Phone
  • Optimization of graphic images that make sure the fast and quick your site web pages loading that will not turn your potential customers away.
  • Fluid Design which will auto adjusted with any kind of screen resolution

We offer a number of web design services to grow your online presence as well as target mobile audience. If you want to learn or know more about designing a mobile-friendly website for your business, contact us, we will be happy to help you.

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Ecommerce SEO Services

Why SEO Needed for Ecommerce Sites:

It does not matter how a great website you have for your online business, but if people know your site exist matter a lot. In today’s highly competitive world, selling products and services through online commerce is quite challenging, and every store owner must be aware of the reality that having a great website is not enough for online users or customers to find it. Do you know over 70% of all the website visits come from various search engines, predominantly from the organic listing results? However, quality SEO activities may put your site on the first page of the search engines or organic search results. It increases the visibility of ecommerce website in the search result.

Top Three Major Reasons For Ecommerce Optimization:

  • It increases on-page conversions in the course of ongoing conversion rate optimization
  • It brings new online users who are searching for your products and services to your site
  • Its maintains ongoing ranking in the search engine results

Why Outshine Solutions:

Outshine solutions provides efficient eCommerce SEO services, which are highly sophisticated, which not only drive great traffic and conversions to your site, but provide the best chances to turn traffic into business sale as well. The major reason behind why ecommerce website owners hire our services because we provide real and measurable results within promised time frames. Besides, clients get SEO reports such as site metrics, conversions, keyword positions and complete work done report on the weekly or monthly basis.

Our SEO report will also include which web pages are having a negative effect on ranking as well as what we are doing to fix them. We also advise keywords or other new ideas to get better web pages ranking on search engines. For your ecommerce online success, we focuses on some key elements, including site architecture, user friendly design, link popularity, landing page optimization, dynamic templates and of courses make your website worth to your visitors. SEO is passion for us, and have several years experience designing and developing websites that work with all major search engines.

SEO outshine India

SEO Outsourcing India

Why Companies Or Online Businesses Outsource SEO Services:

Today, over 30% “Vertical Measure Businesses” or “Internet Marketing Companies” are Outsourcing there work to reputed professionals who are expertise to do this and have certified professional teams, As SEO Outsourcing Services been always win-win situation for any corporate because they save lot of extra liabilities and wages to maintain office infrastructure and resources and this is the main thing that they create virtual office and outsource all task to reputed companies with full white level solution. White Level services ensure that we will not be the direct medium of your client and always maintain the privacy with our Well structured NDA policy.

SEO Outsourcing India

SEO Outsourcing India Info graphics

Why to Choose Outsourcing of your SEO projects:-

  • Professional and Certified team at affordable cost
  • 100% saving in office infrastructure setup and Team handling and management.
  • 100% White Level Solution with NDA Agreement
  • Timely Reporting and Website marketing Growth matrix access.
  • Dedicated Account Manager for any concerns or queries regarding any project
  • Project planning, controlling and management by professional team.

Why to Outsource with Outshine Solutions  :-

Cost Effectiveness: SEO outsourcing or employing virtual staff is a highly cost effective business solution because you don’t need special setup to start operations. No office paraphernalia is required on your part. You don’t have to pay for leave vacations, medical bills, commuting and traveling expense etc.

Certified Professional Team:- We have well structured team and team is having team leaders as per allocated project who ensure the best quality deliverable, project flow, timely responses and a great co-operations between client and the team.

Experience : Experiences in own filed is a key of success and if you hire a team it doesn’t mean that you can empower them as well, empowerment and hiring is two different sides of a coin and as a company we empower our team for preparing a best strategy as per client requirement and expectations, doing SEO is not a solution but doing SEO in right way will deliver results which general SEO company don’t follow and always follow the same technique what others are following, We analyze the business first, competitors and plan the strategy accordingly because we know every business has different goals and objective. We are leading SEO company from India and having total 7+ Year of experience in this industry and we are continuously delivering results to our client and that is why our 75% client are retained and associated with us since more than 4 years and keep growing business to a next level.

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Small Business SEO

Today, every business whether it is a successful big company or a small business turning to the Internet for publicity and exposure so that the term SEO is being heard and used more and more. SEO is crucial for websites, mainly for small ecommerce business that depend on new visitors for profits and our goal is to get your small business site on the first page of major search engines like Google, Yahoo, Bing, etc.

Generally, small companies do not have the big marketing budget, but it does not mean that they cannot start SEO services. We provide affordable small business SEO solutions or complete packages to small business owners with a powerful SEO foundation to get them started. Our SEO service prices vary and based on the competitiveness in your trading sector, keyword popularity and the number of keywords you want to optimize.

A large number of visitors to any website, particularly those sites that sell products and services online get there through search engines. So, if you have a small business and sell things through your website, then it is extremely important that your company’s site must show up on the top page of search engines when online users or buyers search for your key keywords. Our SEO plans are proposed to keep all customers in mind whether they are SME’s or a big corporate. We believe in providing quality services to small customers and help them to get their business to a new level so that they can also compete with the market and can show some innovative and powerful solution.

Our affordable SEO Plans include:

  • Detailed research and analysis of your industry
  • Tailored internet marketing strategy
  • New keyword phrases to target
  • Blog  and content creation strategy
  • Increase your web presence by targeting the right audience
  • Link building
  • Content strategy to increase online market share
  • Analyze Internet marketing campaigns

We plan online promotion strategy to make your website worth to your visitors and keep website fresh with useful content and our complete SEO operation will be sent to our client on weekly or monthly basis.

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Guaranteed SEO

The fortune of all online businesses depends on its visibility in major search engines. However, high visibility in search results can get through only website optimization and for this, every business needs search engine optimization services. It is a true fact that over 70% online users do not click on the other pages except 1 or 2. Therefore, if your site is not in 1 or 2 pages of search engines, then you are losing big number Internet users as a result the number of business opportunities decreases. We understand this fact that’s why we guarantee top rankings through our SEO services. Nevertheless, if we fail to get top rankings for your site, we will refund 100% of the payment. But, our guarantee depends on the competitiveness of the keywords, website current positioning, optimization, number of keywords and competitiveness of your market. Our prime goal is to increase the traffic as well as potential customers by putting your website on the first page of search results for most of the keywords. We drive a large number of visitors to your site so that they can all together raise your business profit.

Major outstanding traits of our Guaranteed SEO services include:

  • 100% Security on your Investment because we work for ROI
  • 70% Keywords Ranking Guaranteed in Given Time frame
  • We do FREE SEO work afterwards if given target is not achieved till date.
  • No Hidden Charges will be applicable in our Guaranteed SEO service
  • Fund Security and ROI both covered in our SEO plans
  • You will get deliverable what we mention in our Contract

The comprehensive SEO approach, work ethics, client centric approach, highly professional & experienced SEO team and professionalism enables us to provide Guaranteed SEO services.

SEO and Usability – Two Important Pillars of A Successful Web Design

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SEO and Usability:

Search Engine Optimization (SEO) and Usability are two distinct terms as SEO is all about attracting online users to your website by putting the site in the first page of the search engines or queries. However, usability is all about user’s behavior or reactions after they arrive on the site. The prime aim of it is to increase the conversion rate.

In simple words, we can say, Search Engine Optimization take places earlier than the first click on the site, while the usability starts after that. SEO and Usability are the important components for a website’s success. Great SEO means your site will get more traffic, but fed-up usability means online visitors to your site won’t converts into your potential customers.  On the contrary, a site with excellent usability but dreadful SEO will not get visitors, which means it does not matter how well and friendly your site is. The value of web site design is not only about content, links, anchors text, but also about creating authentic call and uses satisfactions.

Why Usability Is Very Important:

Website owners have only five to ten seconds to apprehend the attention of the visitor. Therefore, you have to provide all the information, which the visitors are looking for within this period of time. Remember, give the site users a better site experience and they will give you their money by making your customers. Do you know why usability extremely significant?  Because its impact on your business, and to know just look at some facts on poor usability websites that are given below:

  • Between 80 to 85 % users or visitors ditch a website site just because of poor design, colors, etc.
  • Between 81 to 84 % visitors just leave the site as it is taking long time to open
  • Approximately 40 to 45% users come back to your site because the content is too hard to understand or use
  • Businesses, particular online lost over35 percent sales just due to visitors are not able to find the content.

 

why-usability-is-very-important

There several things that people must keep in their mind when they actually want to improve the usability of their site. Make websites for online users, and there is a better way to catch online users than this. However, a poor or difficult to navigate website can scare off a potential customer. Therefore, always design your website for simple and easy usability with how colors work together, ease of navigation to increase user experience. Remember, if your site is not converting visitors into customers, then it is not doing its job, and you need to modify it. Look at infographic to understand How To Build Your Online Brand Presence.

Some of the Important Factors That Must Be Considered During Web Site Designing:

Layout of Your site:

The excessive amount of information on a single web page can make a site look messed. However, if the site design as well as layout appears inviting, then the site owner is providing visitors the positive impressions. Hence, when it comes to designing a website, give top most priority to layout since it makes your site look attractive by this means snatching users to the website. Besides, colors theme synchronizes with the layout otherwise it is not going to look attractive.

Images and colors:

A website page that is full of great and unique content will look boring without images and colors. There, always add pictures, images related to your business products, brand, etc in your pages. Remember, pictures speak more than content, thus add images of products so that visitors are able to get the idea about what you are offering. In addition, using only a single color all over the site is also not a good idea, use various colors related to branding that make sure online users will be attracted to your sites sue to its amazing attractive looks.

Navigation and Speed:

The major characteristic after hosting a site, which binds users, is the speed of the website page loading. Remember, if the site is not loading within seconds than visitors will move quickly to a competitor’s site. If users are facing difficulty in finding information or product, they are looking for, and then they will simply move elsewhere. Hence, carefully think about your site navigation, when planning site layout. Thus, carefully think about your site navigation, when planning site layout. Keep in mind, sketching out a site is an excellent process to plan out navigation. You have also to make sure that the hosting company using a high-speed connection that will allow your site load quickly. Also keep analysis website on various website speed testing tools like health meter, Google page load speed lab, Pingdom and ensure to keep your website away from flashes and heavy images.

Full Security:

It may be your site loaded in quick time, but if it is not providing complete security to users, then it is useless. A good design site can attract lots of online users, but due to lack of security most of them will move from the site. Therefore, really it is important to provide high security for financial, private and personal data, which is transferred during accessing the site by using secure servers such as various genuine SSL certificates .

Right Page URL’s and Domain Name:

Both are extremely important in web designing. Page URL’s, particularly home page, which is the most vital page of any website, as well as the home page is also most linked-to page. However, domain name of a website provides the identity to that website, and choosing a right domain name is not an easy task. Remember, a relevant domain name helps in search engine ranking and having good keywords in URL’s play a key role in getting high rankings.

Visitors come to a site to acquire something – information, products and services – so usability is the most important consideration in good site design. How easy it is to navigate your site and find the desired content can mean the difference between your website’s success and failure. SEO helps in making your sites more visible on search engines such as Google, Bing, Yahoo and many more others by making sure that the content as well as the code use both keywords and search terms popular with your target audience. Remember, finding the right keywords will catch the targeted visitors to your site. The main of SEO is to drive more traffic to your site and high ranking on search engines.

Seven Simple Ways For Common Users To Promote Their Business On Twitter

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Promoting business from social networking sites has become extremely popular among all sizes of business.  In our last post, we have explained “Ways to Optimize Business Pages on face book” while today we are going to explain “Seven Simple Ways for Common Users to Promote Their Business on Twitter”.  There are uncounted numbers of common users on Twitter, and they use twitter to create and share new ideas with other users every day. Now, common users want to promote their small businesses on Twitter, but not getting proper ways. To help them, we have provided seven simple ways to promote their business on Twitter.  Look at the BBC latest post about Twitter’s influence.

Do you know more than 75% of Fortune 500 companies have twitter accounts? Twitter is one of the most famous social networking sites as well as great marketing tools for small to large businesses. How to use twitter to promote your business, products and services depend on the businesses as it can be used in a variety of ways and all the ways help in getting more traffic to business websites for buying products and services of the company.

Usually, this social site used as a very short communication tool, which enables users to send messages or micro blog up to 140 characters. These messages or micro blogs are generally known as tweets. You can embody a link in your message to any website content such as website page, blog post, PDF document or even images and video’s. If people follow your business twitter account, and you follow other people or users will allow you to read, reply and share their tweets with your followers.

 

# Set Up An Appealing Business Twitter Account:

The first thing common business users have to be to get on twitter with your business name, which must be easy to spell as well as match with your business products and services. It is 90% not possible that the two businesses are using the same name, but if it is, then common users have to get creative with alternative spelling or writing styles. Always select images or pictures that are consistent with your online small business presences and brands.

# Write Your Company’s Or Business Bio Effectively:

Always try to give more information about your business in a few words on Twitter. It is because people can quickly and easily read as well as understand about your business. Your company’s information also tells users or visitors how you can help them. You can also look at the how other company’s profiles on twitter looks to others. Asking people about how our business twitter profiles look? It is also a great idea to know what is not appropriate in your profile.

# Make Lists or Segmentation:

Twitter provides several features, and you can create lists to make sure that your business does not miss out on anything, which other are doing. Therefore, you can make lists of organizations, movers, customers, shakers and others, which is called segmentation. Remember, grouping extremely important people and business (from large to mid to small) along makes common users twitter experience a lot of efficient.

# Begin Following People On Twitter:

You will be able to read whatever a twitter user sharing only when you follow the user, and the more users you will follow the more you will subscribe to read. Therefore, it’s important to be selective about whom you should follow and whom not. To follow a user, you just need to click on the follow button. For promoting your new business, you must start following vital categories such as your business partners, customers, contractors, vendors and your competitors.

# Connect With Your Existing Customers:

It is the prime reason why users should use twitter for promoting their businesses. Common users can easily connect with their existing customers as they are also using it. Today, social sites like Facebook and Twitter have included in daily work routine lists of people that means they logged on twitter every day. You can also help your unsatisfied customers after hearing them on Twitter.

# Start Engaging and Tweet:

Communicating with market professionals on twitter is really simple way to get and expand your business market. This is an excellent way to meet other people or businesses to promote brand, products and services. Remember, talking on this social site is different from other social networking sites like MySpace and Face book. Common Users can promote their businesses by using five types of messages, which are Tweeting, Reply, Mention, re-tweets and direct messages.

# Share Images and Pictures In Your Tweets:

People love seeing images in blogs or tweets so that often add images in your tweets. You must share pictures of your business products, latest events or functions or even business tour. Apart from sharing pictures from your desktop, you can also share through the Twitter app on your twitter account or tweets. A small business must take pictures of their business activities so that they can simply share with their community on twitter. Images and pictures play very significant role in making a small business popular among people.

Note: Promoting a business, whether it is small or large on twitter is time-consuming process, and you have to give some time every single day.  Businesses that cannot give regular time must take SEO packages because you can’t get your business found on social sites without it. You can pick the closest package depending on your business aim and the level of competition in your market.

Seven Simple Ways to Optimize Business Pages On Facebook

faceboo page tips

The demand for search engine optimization (SEO), online marketing techniques & skills and of course social media as a whole has detonated the online business. This because it offers to companies, organizations and all kinds of businesses a low cost marketing platform to distribute and circulate information through different formats such as images, video and text. One such marketing tool that is available for businesses is a “Facebook Fan Page”. It provides business an excellent way to speak to and get direct feedback from your business target audience.

Facebook (FB) is home to millions users, with over 45% businesses having their own business Facebook page on this social network site. Remember, it is not enough to simply create a Facebook page because users do not endure social media to be pitched by businesses or companies, but they want or search for entertainment, information as well as to connect with other people or users who share or post their thoughts, interest and many other things. Therefore, Facebook page optimization is really crucial for businesses that want to generate buzz, share post-event pictures, promote their brand and to connect with their customers and clients because Business Page on this social site can a primary weapon in marketing armory.

Do you know a Facebook pages can drive huge traffic to your business website? No, what, ok no problem.  We are providing some effective Facebook Fan Page optimization tips in our blog, and with these tips, you will surely make changes in your traffic numbers.

Design and Create an Informative Cover with the Perfect Profile Photo:

Use a clear and high quality informative cover photo as well as profile picture would be your business logo. Profile photo should be 200px wide and the height can vary as required, while the cover image should be an 851px wide and 315px height and area of the image depends on your page niche. Using pixel resolution is a great idea for fitting the area of the photo perfectly. You must include tagline on the cover as well as the website title with a few attractive graphics. You can also contact with a designer for designing your FB profile. Besides, choose the best name for your FB Page and do not change it.

Fill Completely Your Company’s Or Business Contact Details:

Don’t avoid or ignore to complete important fields like contact information and about us for your business FB page. There are several positive reasons behind that such as customers who are interested in your business products and services can easily contact with you by obtaining your business address as well as contact details. All these information details will also provide an impression of being “official”. Apart from all these benefits, filling these fields also distinguish you from others, particularly from those who are in the same business field.

Build A Community On Your Business FB Page:

A Facebook page is an excellent medium to gather your customers, clients and target audience together. You can build a strong community by posting interesting, useful and relevant links, by organizing promotions, events and contests or even you can also offer incentives for activity on post or page. Remember, linking to your company’s FB page is a great way to get more clicks as a result additional likes.

Post Perfectly And Frequently:

Post often, if you want to engage and entertain FB users. A business FB page must be updated at once a day, but don’t go to overboard content as readers don’t want to many updates a day, but want few with detailed and concrete information. However, links, latest news, pictures, various quotes, jokes, videos, questions, memos and many other things are the best sources of content. If FB users like your content or post, they will share it and you will get of explorers to your status, which means more visitors. Apart from that, always provide complete information about your business or what your business does because if you want to direct customers, it is very much needed.

Promote Your Business FB Page:

There are several ways to promote your business DB Page like to promote it forums, advertising, Facebook groups, and many other ways to advertise on social networking website. But, don’t forget that spamming must be prevented as people don’t like spam. According to the latest news, FB is going to remove spam from the website as they the full right to block and delete your FB page. Therefore, it is beneficial to aware of the span as it could finish your Facebook journey anytime. Always try to get real likes or fans because and follow guidelines of Facebook for promotion we believe that getting 10 real likes in a day are better than getting 100 fakes likes.

Organize Your Page Tabs And Add Interactive Applications.

It is extremely significant businesses to Organize Page Tabs as well as add some interactive Facebook applications because if users or your targeted audience is not getting what they are looking for, then they are not going to visit your site again. There are more than 5 lacs active applications available on Facebook, lots of them can help in promoting or advertising your website through Face book Business Pages. Application can be installed easily without encountering any problem while installing. Using these applications will surely promote links to your blog, or online advertising. Always remember, tabs should in order as they can boost return traffic for your site as well as make a good impression on visitors.

Always Create Shareable Content And Use Strategic Keywords:

By creating more sharable content or blog, you are making your content more visual in Facebook. You can also share the faces of your fans and friends who share your content or post along with their names. However, a business page is indexed just like on a website so that it is really vital to use some Strategic Keywords in your page “about us” section as well as in the company’s mission and description. Businesses also must provide their full complete address to optimize their business FB page for local users or searchers. Check Outshine Facebook page

Conclusion: So, always remember business Facebook pages should not only sell products and services, but also for compelling FB users and customers to buy your products and services. The selling on Facebook pages can work only if the process of selling is easy and social. With the help of the following most used optimization tips that are listed above, you can also optimize your business FB pages easily.

How To Build Your Online Brand Presence? [Infographic]

This info-graphic representing information, data and knowledge on how build your online brand presence through various points. It presents complex information in a very simple, quick and clear way. If you want to build a strong online brand presence, then this info graphic can give you lots of ideas.

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To embed the above image on your site, copy below code.

Small Business Tips – Clever Ways To Advertise Business

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Today, one of the biggest challenges for small business and entrepreneurs is how to advertise or market successfully their business. However, there are masses of advertising techniques and methods can be used, although choosing and implementing a few of the best techniques with less cost is not easy. Usually, small business do not have big budget for advertising that makes it even more difficult. Marketing is very essential for all kind and size of business since it’s the main method of growing a business, and can be conducted through uncounted mediums ranging from traditional offline to the modern online.

Many small businesses cut down their marketing budgets due to costly advertising during a tight economy, but it is also noteworthy to keep your business and brand alive in front of people. It is not necessary that expensive advertising techniques such as print ads and banner ads can promote your small business successfully as well. No two businesses can get the benefit from the same marketing techniques so that the best thing that small-business owners or entrepreneur should learn is what will work and what will not for their business.

Apart from understanding a good marketing strategy, people also need to understand their brands, products and services completely in order for their business to be successful. Below we have explained both online and offline techniques to promote as well as advertising your business:

Online Techniques:

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Create a Business Website: Create a website with the help of a webmaster, or you can contact with a hosting that provides free support as websites are very important for online marketing success. For example, your business sell products and services 24 hours, and we know today Internet is everywhere and people doing it through their laptops, PC’s and even mobile phone also. Consumers are searching for products and buying them all hours. Therefore, it is vital to have a website if you bring your business online as well as promote it.

Marketing through Social Media: Social media marketing does not mean using Twitter and Facebook, we know using these social sites also key part of marketing a small business, but most of the little businesses are struggling with social marketing since they are not sure of what type of content or message they should be posting or where they should post the content. Remember, some of the major sites like Facebook, Twitter for promotions. are the main where you must have a page on. Consequently, make company’s social pages such as FB page, Google+ page and LinkedIn page.

Marketing with SEO: Search engine optimization (SEO) is very critical to small businesses. It is an on-going strategy and if done right, then it can be your biggest referrer of traffic. Today, small businesses come up for specific keywords in search engine, and Google is the most used search engines at the moment while it is not only searching engines. SEO has been helping business from small to large, and the foremost benefit is it helps them in getting new customers, which is significant for generating revenue.  For best SEO packages or services, you need to do a deep search over the Internet.

Put Your Business In Google Places: Another key thing for any kinds and sizes of business is Google Places. It is really a good idea to place your business in Google places since whenever online users will search for a particular product or service, and then Google will automatically show your business in the list. There, it is really necessary to list business for getting local customers.

Emailing Marketing: One of the great ways to keep in touch with both interested and existing customers is email marketing. Lots of businesses fail to leverage their website to create their email list. Creating a monthly newsletter or simple email sign up form on your site can do produce outstanding positive results for your business. However, providing online users an incentive that is to sign up to your list can be very beneficial as well. Choose some email marketing tool like icontact.comaweber.com etc, you can email anything that is related to your business like new announcement, e-book, white paper, but must be related to your targeted audience.

Offline Techniques:

Radio, Television, Newspapers, Magazines, Press Releases, etc are some of the most popular offline marketing ways that have been used by both small to mid to large companies or organizations in the world for decades. On the other hand, they have lost little popularity in the present time due to the innovation of new marketing techniques such as SEO, but still used by a large number of businesses, but traditional media or offline advertising still has a considerable audience as even today television continues to dominate approx 35-40 percent of time spent per day. However radio 20 to 23 percent and another 12 -15 percent of time spent, respectively.

Promotional or Marketing Products: Inexpensive branded company’s products, including the logo of the company can quickly get the image of your business in front of millions customers. Lots of promotional items, for example, mouse pads, cigarette lighters, coffee mugs, pen and pencils, etc. serve to frequently to people for reminding them the business name, brand or products and services. However, people who wear companies T-shirt, caps, jerseys, or other wearing items are like walking advertisement for the business or company.

Business Cards:  Give business cards to people is another good way to promote your business, for instance, you can give a business card whenever people come to your office for queries any product or item so that whenever they will plan to buy that product that time they can call you easily. You can also print all the information about your products on the back side of the cards as it just like a free advertising or promoting tool for your business.

Conclusion: A best marketing, advertising or promoting strategy is very imperative to the success of small businesses, whether you have just started your business or have been in business for years. The given powerful marketing strategies that are incorporated in this article a help you immensely to grow your business and get new customers. Feel free to contact us if still have confusion ?

How to Take More Advantages From A Blog with Keyword Research?

advantages from a blog

Do you know, more than  175 billion searches conducted every month while over 115 billion from Google alone. However, approx 53% of organic search clicks on the top result, followed by 13-15% for second place while 8-9% for third that leave just 23 to 25 % of clicks for everyone else. These facts saying people are searching all the time, and keyword Search are valuable for users while keyword research is very essential for marketers and businesses.

What is keyword research and why it’s important

Keyword Research is defined as “Knowing which keyword Internet users are typing in the search engine box for getting information about a particular product, service or any topic on the World Wide Web”. It does not matter how well you have written and constructed your blog, you cannot expect to have your target audience or users without doing a proper keyword research. Remember, targeting wrong phrases or keywords will surely bring wrong people to your blog or website. Therefore, it’s extremely essential to understand the relevant keywords related to your blog, business and website since it helps people to find your content and business site, hence driving traffic to it. There are lots of free great keyword research tool available to assist you in the keyword research process.

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Boost Internal Links with Strong Updates: Internal linking within any content is really significant, and search engines like Google loved only that content which presents easy navigation to its users. Most of the bloggers, particular new born ones use this internal linking strategy, but failed to use it successfully. They can use of Keywords as “Anchor Text” in their content, which will make the job easier for Google or other search engines to rasp the topic of linked post.

Nevertheless, lots of bloggers used anchor text such as ‘see this page’ or ‘click here’ to make hyperlinks in their blog rather than using keywords, which is not the most excellent way to optimize the links. Another point you must remember as a blogger that “Never Link to Label Pages” because posts are more vital than labels as they are only used to categorize your blog post while traffic receive  from your blog posts only. One can also read another blog that explain manual ways to check blog or website freshness or may use tool to check blog or website health.

Find ways to reach at your audience: Keyword research is one of the top ways that help you to recognize your target audience. Therefore, develop a list of keywords and phrases that audience is searching for or typing in the search engines. Don’t forget, keywords are enormously critical for making a quality content, which will help in optimizing blog content and your blog rank higher in search engines and brings uncounted visitors. Using the right keywords in your blog will drive more organic traffic for your blog, and have higher chance that content goes viral. More traffic means the more clicks you will have in your ads.

Higher Chance to covert a visitor into blog subscriber:  Using the right keyword in your blog can help you many ways like it can help your page or site climb the rankings in search engines and will drive traffic to your blog by capturing new users. Another key thing is attractive title because such titles are half the battle when it involves grabbing the attention of the readers. Therefore, do proper keyword research or analysis so you know what your audiences are searching online. Keep in mind, long term keywords usually convert visitors into blog subscriber since they catch users later in the conversion cycle.

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Use Long term keywords phrase (Latest Google hummingbird): Using the long term keywords phrase is also a great way to take advantage from your blog, while it takes lots of work to find a long term keywords phrase. This is what most of the online bloggers do not do. If you use such kind of keywords in your blog, then without doubt you will get high quality traffic. The common mistake that most of the bloggers do is that they write blogs for search engine, which helps them in getting more traffic but not high conversion, which comes from more visitors. Hence, bloggers must write for both search engines and people that where long term keywords are really essential.

Online users search for a specific thing and want exact results or answers. In other words we can say, people prefer to click on the blog or site that encloses the long tail keywords. For example, suppose a person wants to know about “Nikon point and shoot digital camera”, and search on “digital camera”. The search engine will show all the blogs or articles posted by bloggers that have encloses digital camera keyword in their blogs. This is not the actual information that the person wants to know. Besides, if the person type “Nikon point and shoot digital camera” that is long keyword will definitely narrow the result as the search engine will show only those blogs or articles that included this keyword. Therefore, using long term keyword phrases will help blogger visitors narrow down their searches.

Make Money from AdSense: There are millions of people worldwide who earn great incomes from blogging by using Adsense. Earning money with ad-sense is really a big privilege for online bloggers, but it takes good patience to finish the Adsense if you are applying for it because Google has strict its guidelines so that bloggers must use Adsense effectively as well as carefully. Effective keyword research could be the successful way in making money through Adsense and attract right visitors to your blog.

Remember, by doing a little research over the net, you will find out almost everything about latest trend in market and what content you should target from your blog, which topic users or readers wants so you may produce original content on the topic that hasn’t been covered broadly by others.

Google Hummingbird And Penguin 2.1 – Two Recent Major Updates

hummingbird_and_penguin_update

 

Hummingbird and Penguin 2.1 are major updates announcement by Google, but Hummingbird is Google’s entire ranking engine, whereas Penguin is just a small part of Google.

About Hummingbird

The “Hummingbird” is just a name for Google’s new search algorithm same like Penguin and Panda. This new search algorithm was already executed a month ago, but Google officially announced it on its 15th Birthday. Hummingbird launched at a press conference by Google that held on 26 September, 2013. Google says, this is “fast and precise” so that they have given this code name, which is “Hummingbird” to this search algorithm. It is much smarter, and can answer questions as well as filter the answers and provide searcher’s comparison data quickly. Users do not need to click on web pages now to find answers as the data will be right there for them.

Why Hummingbird Updates:

Google Hummingbird has made search more conversational, so searchers will be no w able to “ask questions” to Google. Yes, it is possible that Google users can verbally ask questions by using advanced voice queries.  Users will receive far more refined answers irrespective how long as well as detailed user searches are.  With “Hummingbird” updates, it becomes very important for websites owners to provide more and more information about their sites as possible so this new search algorithm can “understand” it.

For instance, suppose you ask a question “Where can I sell my old TV online” or “What is the nearest place to buy the Nokia Lumia to my home” then this Hummingbird update will understand your question and reveals more accurate and precise search results. However, the traditional search from Google focuses on finding matches for words “TV and Sell” or “Buy and Nokia Lumia”.  As a result, Hummingbird search algorithm is more communicated with Google users. According to Google, “Hummingbird is paying more consideration to every single word in a question, a complex query or the complete sentence rather than on specific words. The prime aim of this is that page matching the meaning instead of just a few words.

Impact of Penguin 2.1 Update:

However, Penguin 2.1, which is also called as Penguin 5 is a slightly improved version of Google’s “Penguin 2, and was rolled out on 4 Oct, 2013. Matt Cutts, the head of Google’s web spam team tweet to confirmed, “Penguin 2.1 launching today and will affect 1% or 0.1 of searches to a noticeable degree. It’s a fifth Google penguin update and earlier releases of Penguin were:

Penguin Update

Date of Launched

Penguin 1

April 24, 2012

Penguin 2

May 26, 2012

Penguin 3

October 5, 2012

Penguin 4

May 22, 2013

Matt Cutts also cleared about penguin that all earlier updates of Penguin look at the home page of a site, but this newer update of Penguin2.1 goes much deeper.

New Updates Means for Webmasters:

Google also says cleared that panda and Penguin updates will remain major factor behind ranking fluctuation in the future, but not Hummingbird. Penguin 2.1 is a relatively minor change to the previous Penguin update filter, and if your site were hit by Penguin, then you require to do things such as disavow bad links to recover. We like to remind our blog here that has been written about what to do after Google panda and penguin (we recommend to study if still didn’t). However, if you are taking right action and seeing an improvement in traffic that means you’ve escaped Penguin. There is no need to worry about on SEO strategy.

Now SEO has become more important part for every website especially for whose primary goal to gain business traffic to the website otherwise competitor will surely defeat and win online customers.

Points Must be Consider for SEO Said by Google

Google Warns against Poor Guest Posting: Guest posting or blogging has gained popularity in the last few years, but Google has pounced on personal guest posting network now. Therefore, several SEO’s, which are hyped up the private guest posting strategies, are currently on board with guest blogging. We are not saying that guest posting is now not good, in fact, there’s quite a little bit of it, which is really sensible and works well. It is true, then why it is bad? Because those aforementioned guest postings SEO’s, which used to be private blog network experts are spoiling the entire guest posting ecosystem for other SEO’S. Google has changed its advice on Guest posting.

If you are just posting with the intent to make links so it will make your website ranking high on Google page, then no-follow the links. If the blog postings done large scale, with very little or no quality built into them, then Google might take action against the links in those guest postings. It is not bad to do guest posting, but if you are doing it with the intent to achieve keyword-rich anchor text, and then be warned. You have to consider few points while doing guest posting that include Is the Website Relevant, Only Publish Guest Posts, Be 100% original, Social signals, Advertorials are not guest posting and Author rank.

Google Migrating Users from Google+ Local to Its New Places Dashboard: Recently, Google announced the launch of a new Google Places Dashboard which provides a very clean and more intuitive as well as user-friendly layout. It has made massive big changes to their local listing service back in May of 2012. “Why Google launched a new Google Places Dashboard”? Generally speaking, those big changes made in May 2013 by Google were for the better search result for specific countries, but these changes have left local business owners utterly unaware, which they required to take action as well as put them in a confusing situation about how they can do so. Another big reason behind these changes is the process was convoluted and unclear. Therefore, some of the major improved areas in a new Google Places Dashboard include New Design and Layout, Better Integration with Other Google Products, Fastest Updating, big changes in the roll-out and category list. Some of the best things about New Google Places Dashboard:  It looks better, All the data  as well as reviews from Places pages were migrated over to Plus, You can share videos, and anything else in posts, much like Facebook, twitter, LinkedIn, etc, and You can also assign many managers to manage a Google+ Local Business page.

Google Testing Business Logos in Organic Serps: Google has launched support for the schema.org schema.org organization markup for all the organization logos, which is a way to connect your website with an iconic image. With this, organizations will be able to specify which image Google tends to use as your brand image in Google search results. However, by using schema.org markup, the organization can explain to Google algorithms the location of their desired logos. Markup like schema.org organization can be a powerful signal to Google algorithms to indicate image in preference over others.

Google Plus Enhancement: Google, a search giant has recently launched a new design for its social networking site with a number of the options borrowed heavily from some of the popular networking sites like Twitter and Facebook. Google+ has included a list of ”cover pictures’, trending topics’ and an additional ‘dynamic’ navigation menu. The news that is usually known as trending topics, include showing pictures and video in full-size with clarity, full bleed’ media, conversation cards’ (similar to the format found in Google’s email service, Gmail). More than 200 million people have updated to the social network so far.

How Can You Achieve The Great Conversion Rate?

Do you know only 70 % companies or organizations witnessed respectable improvement in conversion rate (CR) in 2012, which was apparently less than 60% in the year 2011 and 2010?

It does not matter a lot that what type of website you run or your company run, conversion rate optimization or management ought to be a prime priority for you and your business. If you have an online e-commerce business, then your main goal or objective will be to generate more and more sales. However, if your main focus on merely generating leads or building awareness for your products and services, you require having a mechanism in place for improving your website conversion rate.

In the last 5 years, the conversion rate satisfaction of companies has been decreasing, and 75-78% businesses or companies are not satisfied with their conversion rates.  Why only 22-25% companies are satisfied with their conversion rate or conversion rate optimization (CRO). The question that arose is “what they do and how they do for increasing CR”? Don’t know. We are going to explain how businesses can achieve the immense conversion rate.

Audit Your Website: Before you start any Conversion Rate Optimization campaign, first you need to do identify the problems that currently exist on your site. You can audit Your Website by using Google analytic, heat mapping as well as survey tools, and try to find out where visitors are losing interest. You cannot make any kind of improvement in your site until you don’t know what the issues? You can make your prime goal only after identifying the elements & variables that involved in the usage of the site. Apart from CR, bounce rate, landing pages and website traffic are the most important factors that you need to focus on. Therefore, understand these elements clearly and deeply as it is very important to develop a CRO strategy.

Determine CRO Elements & Variables: There are two major protocols, first is A/B split testing and second is Multivariate testing for measuring the objectively which version will be more successful as the process of CRO involves serving up various page variations. In the first protocol, a single on-site variable has been changed (the wording of your sales page headline to test its efficacy). However, in the second one different combination of variables, including the layout of the content, color, size, headline text, the readability of the text as well as images, position and size are compared at once. After selecting on a test element or variable, you need to create any needed experimental pages before fitting and running your conversion rate optimization split test. Remember, for creating an A/B split test, which measured the performance of various headline wording options you require the URL of two pages that are

  • The URL of a live test page that includes your experimental headline wording
  • And your original page URL

Launch A/B or multivariate split tests: You must need to upload all the important information’s collected by you into a program, which can automatically serve up your original page or test page or the redesigned page randomly to visitors, and will help in finding which page is more effective at facilitating and garnering conversions as well as well will record the quantity of conversions. One of the simplest resources to use and aids highly in tracking data are “Content Experiments” tool that is found on Google Analytic.

Launch New Test After Selecting a Winner: After finishing all these steps, which are given above, you’ll be ready to launch your split test (A/B or multivariate) and begin generating data. Remember, wait until has determined a winner before doing any change to your site based on this variable conversion data. After ending one test, start another test because there are uncounted various combinations of variables or elements, which can be tested on any given site

Conclusion: It is very important for achieving the best conversion rate optimization (CRO), innumerable website testing’s are to be thought about from  A/B split test to multivariate split tear, the design of the site to the content provided to visitors.

Press Release Strategy to Change the Gear of Business

Public Relations

Press release is not hidden concept in internet marketing as most of the sales experts or business owners recognized to perform something new to attract their customer or investors. However due to lack of expertise in public relations they wouldn’t get enough exposures and coverage that news keep deserve. If looked upon various companies news that find that they lost their value only due to lack of promotion or in opposite there are many success story also available that delivered outstanding result for their companies in term of high sales volume, better organic result in search engine, trust among customers and branding. Now let’s take a look what are the major concerned that may write another success story –

Analysis of Press Release

Innovation is necessary in competitive market today so worthless news can never make a good place in market. It’s a necessary step before proceed anything, at initial stat one need to study own news as a true reader and also tough editor. It will act as you are seeing yourself in mirror and being prepare to attained a marriage and you are giving score to clothes and style that suites you or not. It’s just a common example but can call a most important factor where you utilize your time to measure success which becomes a strong base for achieving goals from news.

What should be a perfect idea

In the changing world it’s hard to say that your brand will never lose trust or competitors will not grow up so it’s necessary for any organization to keep try something new. But question is that “what are the factors to produce useful news that is really mean for readers?” So let’s take some common strategy that can be use in public relation –

  • Add some Value added services on existing services or products
  • Enter into new or related market with bucks of benefits for customers
  • Share news about investors, clients and company growth
  • Create business documentary
  • Other business announcement and offers

Generally the managers or concerned persons have to take decision about company news by considering past activity and experience. They don’t require to force at flop ideas but the work upon making profitable strategy on few successful past campaign.

Common Mistakes

Generally we find that many PR firm is ready to take responsibly for popularity of news as they have pre-define source to share news. Many of people do same and hire an expensive pr firm and simple cross their finger with hope of best.  But unfortunately this is not a correct way in all condition it may be possible that your news distributed at hundreds of people but it would be wasting if they are not your targeted audience.

  • Understand difference between news and article
  • Be more professionals by using correct format of writing a PR
  • Don’t destroy brand value by promoting fake news
  • Understand targeted audience and give value to their thinking
  • Come with facts and figure and proven statements
  • Avoid unwanted praising
  • Ask for recommendation (It’s a common approach that you giving value to your audience)

Conclusion

If a company take right decision while optimizing a news then A news has too much worth for any business in short it helps on branding, keep social portion hike, supports to sales department, improve website visibility and many more. There is also option to study press release distribution services to get more idea how press release work for any business or in case if your are completely unaware about press release then read here.

Dedicated Server Hosting and Outsourcing for Better productivity

Managing data centre and resources is the job of professionals and IT companies have to decide whether they want to focus on growth and profit of the company or want to invest time in managing the servers and data centre resources. You may do well by outsourcing your server resources of your IT requirements to specialist services company and this will be the good decision for your company profit and resource management, getting the server management and resources availability in-house could be costly and time consuming process for a non-professionals and it’s better that you outsource your server and Hosting needs to professional enterprise who know the system very well and data security concerns. They can provide you consistent help desk support, Installation of application on the server as per your need, managing your logs and files, Data backup on regular interval and protecting data precautions on server level. In essence it a service provided by companies such as Outshine Solutions where we provide access to top of the dell power edge servers with high end application suite configurations and support of your applications. We have a consistent record of 99.99% uptime hosting guaranteed solutions with 24X7 Online support, live chat support and telephonic support. If you face any type of issues with your application or website we are here to resolve around the clock. Dedicated Servers Hosting are the solution in which we provide a standalone server and resources availability for your company and you will have full control to configure and install anything as per your requirement. Outshine Solutions range of dedicated servers include dedicated emails servers, cloud servers, Dedicated game servers, unmetered dedicated servers, SAS servers and custom dedicated servers based on the requirement of clients. Before giving any solution to our customer we first analyze requirements and then prepare perfect solution for them. Our Requirement capture check lists consists some points which we are mentioning here:- specifications of the current servers being used List of software (including versions) in use on the server Full application overview List of your new server requirements Full and complete network diagram (multiple server setup only) storage requirements specific network requirements Better solution can be provided with better analysis and our aim is to deliver the solution as per customer usage and solution centric.

Improve your Sales Success rate through Responsive Ecommerce Store design

responsive-web

Studies or research suggests that “There are approx 6.8 billion people in the world, and more than 5 million of them have an own cell phone. More than 28% Internet usage comes from a mobile phone device and it is projected that mobile Internet usage will overtake desktop usage by 2014”. Hence, it is the right time to think seriously about a “responsive web design” for your business.

What Is Responsive Web Design:-

A relatively new term in web design, which was coined in May 2010 by web designer “Ethan Marcott” in his article is “Responsive design”. It is a flexible layout that can fit various screen sizes, devices and resolutions, automatically allows websites to change layouts according to the user’s screen size or resolution, whether on a Smartphone, tablet or desktop, making a user-friendly interface, particularly when online users browse your site. Do you know more than 80% of Internet users search product online?

To sell products online are the latest trend in market and all are diversifying through this technique and making website compatible for web based and mobile based version and as a good Ecommerce Development company in India we follow all the procedures for responsive and fluid based model design which will be highly compatible and SEO friendly for all the major browsers and versions.

 

Responsive Vs Traditional or Non-Responsive Web Design:

Businesses or individuals can be in front of consumers, customers or online users at every step of their online shopping or journey as well as can boost their sales with responsive web design. Most of the people, who are searching for a product or service, start reading content and watching videos from their computer at workplace and on their phone devices during lunch or free time for continuing their research into the products and services. They make a purchase decision if they find the product is best. But, if you have a traditional website, then the users, who is investigating products and services can be frustrating due to lack of inability to navigate through the complete site on their Smartphone’s, then they will move to any other site.

A Responsive Design Make Online Shopping Easy and Comfortable Through Mobile Devices:

According to a research done by an Econsultancy in 2012,” More than 60% of companies or business sites that that designed their website specifically for mobile devices has increased their sales” According to Google, ” More than 65% mobile internet users like to buy products from a mobile-friendly site, with more than 57% online shoppers say that they usually leave a non-responsive design site straight away. Therefore, a mobile-friendly website can improve or increase your business sales. These statics telling us that people, businesses or individuals are making responsive websites for their business and increasing their sales by selling their products & services online. , and more and more online users are accessing the website through mobile devices.

Do you know that Google controls 85% or more of the search engine market at present, believes the for mobile device browsing, a responsive design is the best configuration. Mobile visitors or users are becoming more comfortable in doing shopping with their mobile phones when it is convenient. A report showed that approx 25 % of Smartphone owner and 30% of tablets users are using their device for online shopping, and the percentage will increase if businesses make their site responsive.

As you can see in the picture that the desktops use was reduced by 3 %, the use of tablets increased by 6%, and the use of mobile devices increased by 10.5% which means an overall increase by 16.5% for hand held devices.

A responsive layout will also assist in maintaining your brand recognition, and you will be ensured that your website look the same wherever or whenever it is accessed by making your sire responsive. Some other benefits of a responsive website are:

Increase conversion rates and provides opportunity to retain customers

Increase visibility in search engines

increases customer loyalty’

Improves SEO and social Media

Conclusion: A responsive web design allows businesses to stay ahead of the others or trends. It is the right time for you to replace your dated website with responsive web design as it is not the future but a shift that is happening right now. It will not only improve your business sales but also make your company’s brand stronger. Remember, within a few years, responsive design will be a necessary requirement for every ecommerce store or business.

FREE SEO

Beyond SEO

Outshine solutions believe that top ranking or listing on search engines is just the beginning of your company’s success, and not the end. We provides SEO services on a much broader level, and some of our extraordinary SEO services includes conversion rate optimization (CRO), professional content writing, SEO Friendly web design, programming validations check, viral marketing, and social media optimization (SMO). Most o the SEO companies mainly focus on rankings, and ignoring or not focusing the main concept of SEO that is converting visitors into potential customers. However, Outshine Solution not only brings ranking but also generate profits for you by attracting more and more visitors towards your website and convert them into your regular customers.

Outshine solutions provide such SEO services that will put your business (products and services) as call for action in front of users, and we can also help you in making your company a trusted and branded name. We not only improve your website ranking and increases traffic but also helps in making your brand more popular among online users through sharing content and chatting with online users on various social media sites like twitter and facebook. With the help of Social media optimization (SMO) strategies, we improve your site visibility on various search engines and create a strong brand identity in WWW (World Wide Web).

Today, Social Media playing an important role in making a brand popular, that is why it is implemented by most of the companies of any kind or any size like Small, Medium and Large. However, we not only implement it but also manage your online reputation by analyzing where you stand, post positive, informative and original content, and also create an identity hub that links to all of your content. Whenever, online crisis or social media strikes, the negativity surrounds your brand or reputation that can impact your search engine rankings and online credibility. In such incident, we protect your brand image and reputation by applying our advanced online reputation management strategies. Our SEO services packages are fully loaded with over-the-top SEO services.

Thinking beyond or out of the box are not followed by many of the SEO companies and they keep trying the same method which all others are trying and they are just running on the same track to promote any company website but at Outshine we keep scratching our mind for the better promotional activities and better ROI for our clients through which our client can get much traffic and conversion on traffic. Most of the time it happens that website is getting good traffic but no sales are generating through the website because it’s not focused for the best conversion and just followed a traffic generations sources to the website which is not good for client perspectives, client always felt surprised that the website is getting traffic but no sales are in box and no genuine inquiries are generating via website.

FREE SEO

SMO and SMM Services

At Present, Social Media Optimization (SMO) has become a featured component of online marketing campaign, and businesses are using SMO services to promote their business and company’s products and services. By doing SMO in right way, they can attract millions of online users to their web site. The main objective of SMO is to get the targeted online users or people and convert them into company’s loyal users. SMO also referred to as Social Media Marketing (SMM), and has gained huge popularity during the last few years. It is now became an integral part of web promotion and advertising of products and services or events in the global network. For running a successful advertising campaign for business, products or services for attracting thousands of visitors to a website, everyone requires best social media optimization services.

ecommerce packages Outshine can develop an effective SMO strategy to improve your company’s brand awareness, Drive good traffic and conversions rates to your website, Increase your site visibility among social networking sites including Face book, Twitter, Google+, YouTube, MySpace, LinkedIn, etc, and engage your product with the target audiences. With SMO process, we make your content shareable across the social websites and communities to create viral publicity. With the SMO and SMM services our main goal is to provide brand reputation management and defending your brand image in smarter way.

 

Advantages of Social Networking and Marketing through Social media Channels:

  • Brand is important for any company and making product awareness or placing the product in mind of the customer is also very important aspects for any business.
  • Synchronization of ranking with brand promotion through social networking channels give good impact in product conversion or in buying ratio
  • Traffic generation major source through various high quality premium networks.
  • Reward your website with inbound links and well as Boost your Link-ability.

Outshine Solution’s major SMO Services includes:

  • Updating Company’s relevant information
  • Increase Company’s social media reach by enhancing Followers, Connections, Fans, and Connecting to various relevant business groups, etc.
  • We do daily updates and posts to keep in touch with online users, customers and friends.
  • Blog marketing, Forum marketing, Press release & Article writing and submission, directory submission, etc.

Channels of Social Media Marketing:

Facebook Promotion Twitter Promotion LinkedIn Promotion

Blog Marketing Article Marketing Press releases marketing

We do Social Media Optimization in two ways, first, we add new features of social media to your website content like sharing buttons, user rating, social news or by adding images and videos as this helps content to move faster and increases your site visibility. In Second way, we participate in group discussions, making and commenting on blogs etc.

 

Business Development Executive:- (SEO Services)

Job Summary:

• Identify and call local businesses to drive new client acquisition.

• Minimum of 2-5 years of experience required.

• Manage the entire sales cycle, from prospecting to meeting and closing.

• Perform market research; top performers will help test new products and services.

• Be a key player and contributor to the direction of this growing sales team.

• Crush sales targets on a weekly, monthly and quarterly basis.

• Enjoy frequent company happy hours, company gifts and good times!

• Develop opportunities for additional projects.

• Track monthly billing.

Bike Is mandatory. (MUST)

About You:

• Should be coachable, flexible and self-motivated.

• Must be an excellent communicator with professional phone skills.

• Thinking on your feet isn’t just something you’re good at, it’s something you love. When faced with new challenges, failure simply isn’t an option.

Job Qualifications:

• Minimum of 2-5 years of account management and marketing experience.

• Ability to manage multiple clients.

• Ability to translate incomplete customer requirements into actionable tasks.

• Excellent verbal and written communication skills.

• Enthusiasm. Enthusiasm. Enthusiasm.

Why This Is a Great Job:

• We have awesome leadership: work for people you believe in, who believe in you.

• It’s a meritocracy: this is a place where you will be recognized for your achievements. They are growing quickly, and anyone who comes in now will have a direct and measurable impact on the organization.

• We have a vision: this is a small team that really enjoys working together and is committed to the vision of changing how local businesses present themselves online.

• Commissions, bonuses, stocks and other advantages.

 

Contact Person:  Ms. Khushbu Srivastava

Phone: 0120-4217202

 

PHP Developer

Job Responsibilities:

  •  Work in a group environment to plan and design new product features and direction
  • Ability to understand client briefs.
  •  Can work on multiple project.
  • Delivering functionality within these estimated effort and time frames
  • Ability to motivate staff in a team-oriented, collaborative environment.
  • Should have at least 1- 4 yrs of experience into WORDPRESS
  • Should have working knowledge of HTML, CSS, JavaScript, PHP
  • Knowledge of Jquery/Ajax will be preferred
  • Should have good analytical and problem solving skills.
  • Knowledge of open source cms like WORDPRESS is necessary.
  • Candidates from MCA/B-tech/BE will be preferred.
  • Hands-on any PHP based framework/CMS, Action Script
  • Must write efficient code with documentation.
  • Can read code written by others.
  • Has experience debugging code.
  • Must be a team player, posses a good attitude and be self-discipline

If you are interested in hearing more about the position respond to this posting with your updated resume attached. Write me at ankita@outshinesolutions.com

Contact Person:  Ms. Ankita Pragya
Phone: 0120-4217202

 

Seven Steps from Start to Finish for Ongoing SEO Process

Traffic is the key of success for every online business, but the problem that most of the online business facing is that how to keep the traffic, which is coming on the website on a uniform basis. In this situation, search engine optimization (SEO) helps in generating leads as well maintaining traffic to your website. You can get required information through the SEO process. However, if you are an SEO then, you need to understand the SEO process involved in an SEO campaign. So, that we have broken the ongoing SEO process in seven important steps that are given below:

1. Business Research and Analysis: Business analysis, also known as website analysis is the first step in the ongoing SEO process, and is the most effective way to understand your customer or client’s requirements. Without doing a deep research and analysis about your client’s business, you cannot promote your client’s business. Research and Analysis of business can be little complicated activities, but it’s the first and the most important part of the ongoing SEO process that you have to face before thinking about other strategies or activities.

2. Client Site and Architecture Structure: Before starting online SEO process, you must understand that what type of your client website, or you have to work with. After that you have to build site architecture structure, which will help you in writing of content and what other important things that can be used to make the website user friendly with easy navigation. You must know all about your client’s products and services, and how you categorize them as you have to choose keywords that are matching these to your client products and services.

3. Keyword Research and Analysis: The heart of the ongoing SEO process is the keywords and most of the online user type’s keywords to get the accurate information’s on search engine like Google, Bing, Yahoo, etc. They will find and visit your website with the help of these typed keywords on search engines. There are certain factors on which the keywords research and analysis depends are Your Products and Services, Your Competitors, Content Strategy, Target Audience and many other factors.

4. Competition Research and Analysis: One of the most important sides of ongoing SEO process. You have to do a deep research and then do analysis about what your competitor is doing in regards to SEO campaign. You have to look at how many links you competitor has and where your competitor getting these links and keywords, which are best for its websites. By doing this, you will have an edge to look what you should do for getting best result for your selected keywords; you can increase your website ranking by improving your strategies and place your website above your competitor’s site on major search engines like Google, Bing, Yahoo, etc.

5. Content Creation: The content writing on a website has to change over time, and providing good quality content that is related to your core business or product and services is the best thing to increase the traffic to your website as well as exploring your business. The content on your homepage is very crucial to attracting visitors and maintain search engines or directories. When you are developing content for your home page, keep your focus on keywords, which you have selected.

6. On and Off Page Optimization:  On page optimization generally refers to structural changes or updates. Every website requires few updates or changes to make it more SEO friendly. Some of the major updates are Optimize Keywords, Structural Modifications, Analytic, Optimize Content, etc. While, off line optimization refers to activities mainly focused on increasing the popularity of your website. Off page is an ongoing part of SEO, and its main goal to increase the popularity of any website by increasing visitor traffic, incoming links, etc. Some of the main activities of the off page optimization include Content Syndication, Social Media Optimization, Blog & Forum Posting, Social Bookmarking and Manual Link Building.

7. Reporting Analysis: One of the major parts of SEO is reporting analysis, so it’s very significant for you to look out and track the effectively of your SEO campaign as well as the result it is given. You can monitor traffic, visitor trends on your website with the help of several tools that are easily available. You can also find that what keywords have used by the online users in finding your website and many more other information’s. Therefore, you must produce an SEO report regularly to track and check the effectiveness of your ongoing SEO campaign.

This is the complete ongoing SEO process that you need to do for a successful SEO campaign. Different companies have different techniques or methods in order to run a successful ongoing SEO process, but we offer and use, what we have given here and we have been getting best result by running this ongoing SEO campaign.

Google Roll out Fourth Penguin 2.0 In April 2013

Next generation Google penguin 2.0

Now, it’s time for fourth one, Google roll out the second generation Penguin 2.0 algorithm Update (4th) on 23 May 2013.  The rolling was started on afternoon 22, May 2013, and affects around 2.3% of English queries, which is decreased in comparison to the first generation Penguin Update (3.1%). According to Matt Cutts, the Head of the Google webspam team The change has also finished rolling out for other languages world-wide? The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.” The first Google Penguin update was launched on 24 April 2012 and about 3.1% queries are affected, while the last two Google Penguin update launched last year on 26 May (about 0.1%  queries affected) and 5 October (about 0.3% are affected).

Punishment for What?

Those sites which used shortcuts or loop holes to get good rank will be affected more by this second generation Penguin updating. There is no need to worry at all from this updating if you are staying away from web spam activities because this update only hit spam websites that are in top position Google by bring down their search engine ranking. If you are website has great and unique content as well as perfect linking, then you can go up in SE ranking. For keeping the website out of penguin update, webmasters must use white hat SEO.

Importance Tips for Webmasters:

  • The second generation Penguin 2.0 updation is mainly released for black hat spam. Therefore, keep your site according to quality guidelines provided by Google. Don’t try to use loop holes or shortcut methods or techniques like link schemes or keyword stuffing for high page rank on search engines.
  • They must avoid duplicate content within their website, and the best way to neglect it is to make canonical link to the desired page from website.
  • Webmasters have to maintain the keyword density within the content posted on the site.
  • Don’t uses tricky techniques for getting good page ranking or traffic through copied or irrelevant contents. Remember; always provide the relevant and valuable information through your content to users.
  • Avoid Link Exchanging because it is considered as a Bad SEO tactics at present. This technique will not harm us, but also don’t help us.
  • Webmasters must avoid hidden text and links.
  • Webmasters should not create multiple domains or sub domains with the same copied or duplicated content.

How to Recover from the Google Penguin hit

If your site hit by this Penguin 2.0 algorithm updation, and like to know recovery process so we are not here to make you confusion with because a step can be useful that you can follow:

Step 1- Firstly, Open your webmaster account profile if not then just create an Google webmaster account

Step 2 – After login, create a .csv file for all incoming links for your site and make analysis for low quality links pages and domain.

Step 3- Now; find low or bad quality links from your site back links. If you find some bad domain are linking to your website in huge amount and want to Disavow complete domain that you can use advance operator like “domain:example.com” this will allow

Step 4 After sorting low quality links, list them into .txt and must be encoded in UTF-8 or 7-bit ASCII. Generally, Google rejects disavow files because of bad formatting so need to take complete care of following instructions.

Step 5- Send file through Google Disavow Link page, Now time to send reconsideration request to Google and leave all upon Google.  Rest you can continue apply for new links which should be strict and completely according to Google guild-lines you can also read our old post about What to do after Google Panda & Penguin Update?

Conclusion:  The Disavow Tool is useful for webmasters.  You can use it if your site hit by Penguin 2.0 algorithm updation. After applying all the steps that are given below, send your reconsideration request to Google. Someday, Google point out this against your reconsideration request “Dear, side owner, previously the webcam team had taken manual action on your website as we believe that it is violated Google’s Quality Guidelines. But, after reviewing your reconsideration request we have revoked this manual action on your site”.

 

Top 5 Ecommerce Website Marketing Metrics that Determine Success

5Key

At present, the discussions about “strategic optimization” in the Ecommerce are revolving around the one thing that is the customer. Businesses asking themselves many questions like “what actually customers want, what we should offer to customers for attracting them into our site”. We know that running a business, especially online is a complex and multifaceted task. Below we have given 4 key metrics upon which you must focus and concentrate to ensure continued success of your online business.

1) Understand the Customer’s Lifetime Value Metrics: Several online businesses calculate their return on investment (ROI) on single sales, but experts suggest that return on investment should be focused on the lifetime value of a customer. You can determine the lifetime value of a customer by this formula:

Customer Lifetime Value (CLV) = resent Value (Average profit PER year x Number of years) – acquisition costs.

For calculating accurate profit, you have to measure your sales margins with inventory accurately. You can find the acquisition cost; just divide acquisition spending by the total number of customers acquired from your marketing advertisement or campaign. After calculating it, you can put all the values in the formula for calculating CLV. Remember, CLV is very important because it is more cost effective to hold an existing customer over acquiring a new one.

2) Determine the Marketing Rate of Return (ROI) Metrics: Most of the e-commerce websites depend on search engine marketing to gain traffic and visibility. Generally, companies do mistakes by calculating return on investment (ROI) on one purchase instead of customer’s lifetime value. So, determine the margin per order and the lifetime value of customers. You will know about   your marketing efforts and how can you improve them by determining marketing ROI. You can calculate this by following formula:

After determining Marketing (ROI), you can also check whether your Customer Lifetime Value CLV is lower, higher, or the same as, than your average acquisition cost by comparing the value of Marketing (ROI) with the customer lifetime value.

3) Monitoring Customer Satisfaction: There are lots of tools available including Google Analytics and internal software to know and understand online customers. You can track demographics, purchase history and psychographics behind your visitors or customers with the help of these tools. After, collecting the information, you can compare it with your target audience, and can also change strategies to improve the result. Talking and listening to your customers is the best way to learn whether customer needs are being fulfilled by your current offering.

4) New Visitors/ Customers Conversion Rate: Most of the e-tailors seldom differentiate between their return and new visitor conversion rates. You can see a very clear picture of what actually happens when first-time visitors come to your site by isolating the conversion rate of a new visitor.

5) Determine the Conversion rate of Return Visitors: We know that 95 % not buy anything on their first visit. However, if they are coming back your site, then it is really the best thing for your business.  You can see how likely you are converting your return visitors into potential customers by analyzing your return visitor conversion rate.

Conclusion: There are numerous keys Ecommerce Metrics to measure the success of an enterprise ecommerce site. If you are going to open an online business or trying to grow your business, then implementing these metrics for getting success.