Author Archives: positron

5 Big Changes to Google AdWords

google adwords update 2017

Want to reach more and more customers? AdWords can help you. In today’s fast-paced search world, Google AdWords is continually and rapidly changing. So, staying abreast of new creations will help you use this amazing tool for optimal results. Let’s look at 5 big new and ongoing changes to Google AdWords:

  1. New AdWords UI

The most powerful change, the new AdWords UI also known as AdWords Next is sleek and sexy.  Millions of advertisers got access to this new interface and will be available to everyone by the end of 2017. Google is changing the bidding interface in the UI as well to show bid suggestions for different page positions. In recent Google plus update adword declear that you can now identify significant shifts in ad performance by comparing two date ranges in the Report Editor.

  1. Ad Rank

An update to Ad Rank thresholds started rolling out in May is essential finds the placement of your text ad. Keep in mind that A Higher Ad Rank means you’re certain to hit the coveted No#1 Position. This rank is calculated by through many factors such as relevance, landing page experience, expected click-through rate (CTR) and maximum cost-per-click (CPC) bid. Relevance is going to take a significant role in getting Ad Rank. Queries may differ because of context while base search terms may remain the same. Additionally, PPC bids may be weighted more heavily for Ad Rank depending on the query meaning. So, higher bids for relevant queries could directly boost your Ad Rank.

  1. AdWords Life Events Targeting

Google AdWords now allows you to use Life Events as a targeting option on YouTube and Gmail Ads. AdWords’ life events help you target users in the months before or after key life events like Marriage, Graduation, and Moving. You can use this feature to get your brand in front of the right people at micro-moments and to win the sale.

  1. Enhanced CPC or ECPC

For advertisers, AdWords provides plenty of different bidding strategies to use to get their objectives and goals. However, many advertisers rely on CPC (cost-per-click) bidding to hit their goals. Google introduced enhanced CPC bidding to ease some of the load for busy advertisers, which allowed Google to adjust your bid within 30%. This change will help you drive more conversions. In case you are still not adjusting your bids for your remarketing audiences, then you’re almost missing out! Google may adjust your bid for various demographics and similar audiences as well

  1. Google Surveys 360 To AdWords

A paid enterprise-level solution, Google Surveys 360 is part of the Analytics 360 product suite and allows users to create a survey, find an audience sample across the web and use your remarketing lists to target audience and generate results rapidly. You can get an idea as to what is working or what is not right away by asking people why they clicked your ad.

The above 5 big changes to Google AdWords have the potential to make a great impact for any marketer who currently uses Google AdWords as well as for local businesses. Some of these google adwords updates may need expertise for implementation, but once implemented, they can make a huge difference in your marketing efforts.

Hospital Reputation Management

Hospital reputation management

“It takes about 2 decades to build a good reputation, but only 2 minutes to ruin it. So, if you think about that, you will do things in a different way”

As a doctor, medical practitioner or hospital, your online reputation can be affected by unfair reviews. Legitimate reviews may turn away future patients and clients, which means that they must be dealt with promptly. This is the reasons that Online Reputation Management (ORM) is necessary today!!

Why Hotel Reputation Management Is Necessary?

These days, most of the patients use the Internet to find good hospitals, doctors, physicians, surgeons and medical institutions nearby their places. So, ignoring this fact will definitely put the future of your practice at a greater risk. Therefore, it is the right time to start reputation management immediately.

Carefully Monitor & Remove Negative Reviews In Most Effective Way Possible

Whether you are a big hospital or an individual practitioner, we at Outshine Solutions can help you restore your online reputation by targeting negative reviews and content. We guarantee that when people search for your services on the web, they don’t find a search page full of fake reviews or comment rather than your hospital or practice will be described in the best. We review and respond to critical action queries quickly and assess all future risks as well.

hospital repuration management process

Why Outshine Solutions

We’ve successfully helped a large number of hospitals, doctors, and individual practitioners take back control of their reputation by minimizing damage and protecting against future attacks. With a unique blend of SEO, SMO, and Online PR, we’ve developed a proven process for removing negative reviews or replace them with positive ones and strategically respond to any negative content. Our Hospital Reputation Management services deliver results every time and that’s why you should choose “US”.

Outshine’s  ORM services include:

  • Removal of Negative Results
  • Boosting Positive Website Content
  • Defense against Defamation
  • Online Search Results Management
  • Creating a Positive Online Identity
  • Personal Privacy Protection
  • Removal of Rip-off Reports & Unfair Complaints / Comments

Our ORM services are designed to counteract negative reviews and stuff. Whether a potential patient or family member of a patient is looking for doctors or physicians, you don’t want them to see the bad reviews at the top of their search results. We, at Outshine Solutions, identify and remove negative online stories from Google.

Negative comments or reviews can have more influence than positive once do. So, it’s imperative to be proactive about your hospital’s reputation management. If you need help with hospital reputation management, contact us today. We’ll help you assess, plan or implement an image management campaign to help your hospital or medical institution put its best face forward.

Celebrity Reputation Management

Celebrity Reputation Management
In today’s world, it has become extremely important for celebrities and film stars to pay attention towards their online reputation because whenever something happens, then the news goes viral within no time. No matter how popular a celebrity is, if you want to keep getting work then you must very carefully manage their reputation. We understand how difficult it becomes to maintain and manage one’s good reputation online. But, this can be methodically done with our quality Celebrity Reputation Management services. We can easily create a positive image for you amongst your fans and in the media.

Why Outshine Solutions

We, at Outshine Solutions, are very well-aware of the fact that it requires dedication and hard work to become a celebrity that people would love to watch but it’s not easy to manage it over time to time. Our creative professionals will assist you in the reputation management task and start getting positive and genuine responses within a short period of time. We offer online reputation management services to film stars, singers, dancers, VIPs and even to politicians to help them recover from negative publicity. So, let’s get synergize with our effective Celebrity Reputation Management services.

Our Reputation Management For Celebrities Consists Of A Three-Step Process:

Step1: Define your profile

Step 2: Monitor user comments mention on social media sites, news blogs, fan pages and discussion communities.

Step 3: Respond to them in the best way.

We have search-engine friendly CRM services that push down any bad review and comments with our positive compliments.

Our Celebrity Reputation Management Services Include:

  • Creating a Positive Online Identity
  • Remove Negative Results
  • Boosting Positive Web Content
  • Subjective Individual Bad Reviews Removal
  • Protection against Defamation and Libel and
  • Protection against Smear Campaigns from Competitors
  • Ripoff Reports and Unfair Complaints

Celebrity Reputation Management process
There are a countless number of celebrity websites and magazines today, which are news hungry and so do not hesitate to make headlines out of every personal and professional detail of celebrities and film stars. Such news put celebrities in awkward situations because it leaves a bad impact on their image, brand, and reputation. It sooner or later turns out to be a big nightmare for them. We have lots of great solutions to assist them in growing their presence more & more both online and offline, removing any useless dark spots and defending their esteem and honor.

We are both time-savy and economical. So, let’s spread your word with our amazing celebrity online reputation management services. Really excited to work with us? Contact us today & let’s get started because your reputation counts a lot.

Corporate Reputation Management

corporate reputation management services

In today’s world, a company’s most important asset is reputation because it defines you or your business However, managing one’s reputation in this new environment is difficult as it needs companies to respond quickly to potentially dangerous issues like online negative reviews, comments, opinions, and remark while staying focused on their long-term growth and goals. In such times, online Corporates Reputation Management is your best safeguard.

Get the Best Online Corporates Reputation Management (CRM) Services:

Whether you are a new company or an old one, your corporate reputation is what brings in new customers and helps in retaining the existing ones. Therefore, you must be very careful about protecting your online reputation, because ruining it could lead to the complete devastation of both your brand and your company. At Outshine Solutions, we can boost your corporate reputation by erasing all the negative reviews to clean up your image online. We work closely with you to gain real customer feedback and use the right strategies and tactics to get your brand into the limelight.
With our CRM services, you will have the advantage of a professional team to handle every aspect of this job. Our dynamic and proactive team of experts will examine the reputation of your brand and its competition to choose the right campaign strategy and take back your market position with these strategies. They work hard and make sure that all negative comments and remarks are removed while all the bad corporate reviews are pushed down the ladder by positive ones.

Our Search Engine Oriented CRM Services Include:

• Removal of Bad Corporate Reviews
• Removal of Negative Results
• Influencing Search Suggestions on Search Engines
• Boosting Positive Web Content
• Nurturing and Emphasizing a Positive Online Identity
• Rip-off Unfair Complaints

corporate reputation management process

Our professional business reputation management experts effectively monitor your brand online and repair and protection of corporate identity across a broad range of online properties including Social media channels like Twitter and Facebook, Local business directories, News and Media outlets and Consumer forums.

If you are interested in our Services, then Join us today and discover the secrets to a successful corporate branding campaign. Our professional experts of reputation management are waiting thirstily to help you boost your online reputation and simultaneously take your business to new heights of success.

Lead-Based Marketing

lead based marketing

Looking to find new customers OR do you want to generate more and more leads for your online business? Want to be a step ahead of your competitors? Go for Lead-based marketing services and get unexpected results through targeted demographics and geography you want. We, at Outshine Solutions, understand the value of high-quality leads and so provides you get relevant leads in a better way in which increased your business inquiries and ultimately customers/clients.

“A lead is any individual who visits your landing page and fills in the inquiry form, and expressing an interest in knowing more about your products and services.”

We get leads for you through a strategy which combines an online marketing with Search Engine Optimization (SEO), Social Media Optimization (SMO) and Pay-Per-Click (PPC). We guarantee your business 100% lead generation of people who are interested in your products and services. Our Lead generation experts evaluate your business with your competitors, and use the right keywords that will be easily accepted, whether in social networking sites, major search engines or in paid ads.

How Does Lead-Based Marketing Work?

how lead based marketing services works

Our Lead- Based Marketing Is a Four Phase Process:

  • Phase 1:  We understand your business, website and your target audience. Next, we set the goals and objective after discussing with you. Our professional team of lead generation marketing work with you to devise the right strategy to achieves our pre-defined goals & objectives.
  • Phase 2: Now, we design a compelling and search-friendly landing page keeping in mind your target audience and your potential customers. Genuine leads will sign up or enter contact details here to get more information.  Once we have designed a great landing page, we will put out this page on a pilot run, to gauge consumer response, costs, and whole setup.
  • Phase 3: Now we will work on some powerful advertisements for Google, Facebook, and other popular websites. Ads, particularly paid are designed to take the customer to your landing page. These ads are structured keeping in mind your supposed audience and target locations.
  • Phase 4: In final phase, we roll-out a full-fledged and bigger Lead-Based Marketing campaign. Your landing page is fully optimized and made as per customer need. With our strong SEO services, your landing page will get high ranking on search engines. For paid add marketing on major search engines like Google, attractive social networking sites like Facebook & LinkedIn and other popular sites, we use the right keywords for your business, in the correct geographies and location to help you get the leads that you are looking for. We have a large database of double opt-ins email list and use this database to send emails and generate more leads.

With effective lead based marketing services, we can get the leads that you want, and more leads mean more sales. So, contact us right now.

App Store Optimization (ASO) Services


A one and half decade ago, there was no app store and mobile applications (apps) were just an imagination. But things have changed dramatically after smartphones and iPhones came into actuality. Apple started the first app store for its iOS platform in July 2008 and Google’s app store (now Google Play) introduced for the Android platform in March 11, 2015. After that, app developers and app development service grown across the globe. This is the reason that there are more than 2.4 million apps out there right now.

As such the greatest challenge faced by developers and businesses is to get their app noticed and this is where app store optimization (ASO) come in existence.

Why You Need App Store Optimization

1. It will bring organic downloads
2. Reach to Targeted Audience
3. Less costly & Less time consuming

We here at Outshine Solutions, use powerful and effective marketing tactic to boost your application visibility and increase download numbers. Our app store optimization services will help you to get your mobile app discovered by your target audience faster than ever.

Why You Should Consider Outshine

We, at Outshine Solutions, are providing affordable App Store Optimization (ASO) Services to all kind of Businesses across the globe. We are very flexible with our ASO prices and have different App Store Optimization Packages.  Our main goal is to provide dedicated quality assurance and great customer experience for our valued clients and solve their issues quickly. Our ASO Experts are experienced, professional and know the ins & outs of ASO and dedicated with their work according to developer program policies.

app store optimization infographic

Key ASO Factors That Outshine Solutions Focuses On:

  • Optimizing App Title: Your app title tells the users what your app does, and if they can’t tell what your app does by reading your title, they will move on. So, we outline a title that is catchy, descriptive and explains the purpose your app is meant for.
  • Relevant App Description: After title gets done, we work on an app’s description and produce a short, meaningful and compact description that ensures your mobile app’s individuality and charm
  • App Keywords: We pick the best keywords that are well-suited for the target audience by using proprietary data from inside the App Store. Avoid keywords that are too long.
  • Designing App Screen Shots: We will convey your app’s functionality clearly while highlighting all the eye-catching parts of your app. Use up all space for screenshots with different pictures.
  • Deciding Icon: Represents your first impression, so we create an icon/logo that’s compelling, expressive, unique, well-designed and meaningful.
  • App YouTube Video: To provide your mobile app more exposure, we create a video that shows what your app does. We focus on your app’s function mainly and keep it to the point rather than making it overly long.
  • App Reviews & Ratings: Many app users are influenced by reviews and ratings, so we use the social media accounts like Facebook, Twitter, Google Plus, etc, for your app to ask for reviews. We help your app go up in app search with positive user reviews and high ratings.

Like our SEO services, our ASO services are focused on purely white hat practices too.

Most Important Google Ranking Factors – Optimize Accordingly & Get Better Result


Want to get rank higher in Google? But you are not only one with same wish. There are millions of business websites that are competing with you for higher rankings in Google. Search traffic always considers as best traffic in comparing direct and paid traffic and to obtain it you should have a great SEO strategy. In this blog, we’ve put up factors which you must apply to optimize your website for better users experience –

  • Content

Google has enhanced their algorithm significantly, particularly after Google Hummingbird update and so now Google can understand your content structure in better ways. Create useful content that adds values to your website visitors and gets rewarded with higher rankings. There are one common questions among marketers about content length as they are confusing on length. But there is some conflict among experts as few say it is extremely important to write bigger content “The longer your content is, the better it will rank in search engines”. But, few experts recommend ensuring that your content is useful, unique and engaging and no matter how long your content.

Tip – To boost up your SEO rankings, use keywords in your content frequently but not to go overboard because it can adversely affect the write-up and your ranking may suffer. Another factor is keyword density that Google uses to determine the topic of a web page. Remember, using of keywords in the content excessively can have negative effects on your SEO ranking.

  • Backlinks

Again, backlinks will be the strongest indication of authority to Google. So, more links from many diverse and authoritative domains will result in a higher score. When your content earns plenty of these high-quality backlinks, then you hit three vital ranking signals:

1) Number of Backlinks,
2) Link Authority, and
3)  Link Diversity.

So, create high-quality content for a strong link building campaign and then promote that content.

  • Technical Factors

Some of the most common technical issues include duplicate content, poor navigation, poor website speed, not a mobile friendly website, improper redirects and duplicate meta tags. You must solve these problems if you want to play and win the SEO game. Technical on-page factors like Content, Alt Text, Title Tag, URL, etc., can play a key role in rank such as whether your content has a strong meta-description or not, whether it uses H1 & H2 tags or not and your site is encrypted via HTTPS.

Besides, exact-match anchor text has a strong influence on rankings too, but if your links appear unnatural or spam you will have to face a Penguin penalty. Ensure your backlink anchor text is organic and diverse.

  • User Experience

Google has shifted towards mobile-first indexing and that means Google’s index will now mainly crawl the mobile version of sites as opposed to the desktop version. It has become crucial to optimize your website for voice search as it is future of search. Google algorithm is also smarter than ever and now Google start communicates with users to provide them a better experience. These days, it will be more crucial than ever that your content is responsive on all mobile platforms including Android OS (Google Inc.), BlackBerry OS (Research in Motion), iPhone OS / iOS (Apple) and Windows Mobile (Windows Phone), and identical to the content on your desktop site. So, use Google Search Console to add and verify the mobile version of your site. Apart from, use the Structured Data Testing Tool to make sure that the same structured markup exists on both your mobile site and desktop site.

Furthermore, if you are in the process of building a mobile responsive site, then launch it when it’s finished. This is because releasing an incomplete mobile version of your website can damage your ranking, so it is better to keep your website desktop-only until the mobile version is ready.

  • Schema Code

If you’re wondering how to rank higher on search engines, particularly Google, then Schema code is an important ranking factor. Schema markup code helps Google gets a better understanding of specific texts like addresses, phone numbers, reviews and so on. Implementing a site-wide schema code can be extremely beneficial, especially for small businesses.

So, it is imperative to ensure you tell Google where your business is located by implementing right schema codes You can use Google’s Structured Data Markup Helper to create schema markup codes and add them to your site’s pages.

Google has made a steady push for high-quality content, quality backlinks, and a great mobile experience in the past few years. Many other Google ranking factors are also important and will play a role in your rankings. if you follow the things mentioned above, then the benefits would be enormously satisfying and your site ranking would surely improve a lot.

Remarketing Services

“Remarketing is a powerful and effective way to recapturing those users who visited your website but didn’t convert the first time.”

Whether you are looking to promote awareness of your brand, drive sales activity or draw people back to your site, remarketing can be a strategic element of your advertising and can drive return on investment (ROI).

We, at Outshine Solutions, hold a lot of experience in managing different of remarketing campaigns. Our remarketing campaigns will show text or display advertisements to potential customers who have already visited your site or people who are interested in your product. When they visit pages on your site they will be added to ‘remarketing list’ and ads will follow them all around the internet. We, At Outshine Solutions, can target your visitors using different methods, platforms and technologies, including:

  • Search and Display Remarketing on Google
  • Facebook Remarketing
  • Conversion Rate Optimization
  • URL Tagging & CRM Integration with website
  • Remarketing via 3rd Party Ad Networks
  • Social Advertising like Facebook Ads, LinkedIn Ads, Instagram Ads, Twitter Ads.

Benefits of our remarketing services include access to people when they are most likely to buy, large-scale reach, reach your customers when they’re searching for you, easy ad creation and efficient pricing.

Effective Ways to Remarket

We setup remarketing campaigns for you on search network and display network, depending on your marketing objectives.

Standard Remarketing: We show your ads to your past site visitors as they browse Display Network sites and use Display Network apps

Dynamic Remarketing: We take your remarketing to the next level with this powerful feature. We display your products and services directly to your potential customers who have already visited your site at the right time. Dynamic Remarketing drives higher ROI and sales.

Multi- Feature Remarketing: Display your ad to many potential prospects using Google networks and different third-party networks.

Remarketing for mobile apps: In this remarketing, we show your ads to those visitors who have used your responsive website or mobile apps they browse other websites or use other mobile apps. Website, Search and Facebook retargeting can be extended over to mobile phones.

Remarketing Optimization: We deliver well-optimized campaigns that yield powerful results. We optimize remarketing campaigns simply by using segmentation of target audience, visits and their past shopping styles. We also monitor and analyze your remarketing performance and optimize your campaign to get your marketing goals with getting maximum results.

We have delivered extraordinary results via remarketing campaigns for our clients worldwide. To find out how our remarketing services can be used in your business, just need to fill the form to line up a chat with our expert team of remarketing.

Guest Blogging Services

guest blogging services

“Google will take action if it sees low-quality guest blogging or content to build links only” So, do not take the risk, let us do your guest posting campaign and just watch your websites traffic and business growth.

Why Your Business Needs Guest Posting Services?

If you’re looking for the best results for your site or want to get the best quality links for your site, then Guest Posting Services are what you need.  Guest Posting Services will help you to build powerful links from the best sites. Guest blogging allows your business to reach a bigger platform, so presenting it to a bigger target audience.

Guest Posting Services Helps you in:

  • Drawing huge online traffic
  • Nurture and convert potential customers into Clients
  • Keep Existing customers engaged
  • Increasing demand and interest in your products and services
  • Differentiating you from other businesses

Why Use Outshine Solutions

Outshine Solutions deals with leading guest blogging sites related to your niche market for a focused and valuable reaching. We craft top quality guest posts, vary in length based depend on client needs. Our guest posts are unique, useful and interesting, so you can rest assured of top quality when you bid with us. We have contacts with lot of trusted authors who accept quality posts, so we can write a research based content and get it live on high authority websites to drive your business forward.

why choose guest posting

Key Benefits of Our Guest Posting Services

  • Expert Writers
  • Google Penguin and Panda Penalty Secured
  • Real Traffic on Real Guest Post Sites (No PBN)
  • White-Hat backlinks on Niche-Related High-Quality Sites
  • Follow Google guidelines to do ethical guest posting

We, At Outshine Solutions, aim to provide you high-quality guest posting services to clients to promote their businesses online. High-quality blogging websites accept only premium quality content, and this is what we do. We help them build authority guest blogs that are supported by all-powerful backlinks for real-time traffic on their site. We create interesting and informative content that engages your readers at guest post sites and this, in turn, boosts real-time traffic on your website to increase your ranking on the search engines like Google, Yahoo, etc.

We research target blogs and every blog is assessed for suitability by our professional quality assurance team.  We research and suggest topic ideas. We have an extensive team of professional and well-educated writers who produce all sorts of content. Your website will not be associated with any spam as we have a strict blog quality scoring system in place to make sure the content only gets posted on real blogs, we never use blog networks. We produce guest posts for big brands, SEO companies and even for individual websites across the world.

Local SEO Services

local seo services

Do you need local customers? Do you have a physical address and want people to go there? If your head nods towards yes for these questions, then your website needs local SEO service.

About 70% of online users use a location-based search when looking for products and services while 90% look up the location of a business on Google maps. That means if you don’t appear in local searches online, then you’re missing out on a huge amount of leads and ultimately sales. So, it’s extremely important for you to be visible online.

Outshine Solutions is a leading online marketing company with outstanding results for getting you more search engine rankings, traffic, leads, and sales.

Why You Need a Local SEO Expert?

Many people are searching online for a product or service and many of them are ready to buy. But, if they see your competitors first, then “Who will get the sale? Of course, not you. Therefore, getting those buyers through the front door of your home starts with making you noticeable on the web. We, At Outshine Solutions, accomplish that through creating a local reputation online, establishing high-quality backlinks, citation building, etc.

Local SEO can create a huge difference in the success of your online business with the local presence in various areas and regions. Every location is different and every area has its own marketing needs to get consumers to the location. Our Local SEO services can help you reach a location-based target audience.

Local SEO Services

Our Local SEO services include Wikipedia Creation, Google My Business Set-up, Geo-Targeting, Bing Long Listing Creation and more. People will benefit from these services include small businesses local grocery stores, vis-à-vis eateries, libraries, local franchisees, museums and professionals like plumbers, makeup artists, educators, electricians, etc.

Why Work with Outshine Solutions

  • Reliable Online Presence: We optimize your business site appropriately to make it appear naturally on the search engine result pages (SERP’s).
  • Happy Customers: We have a long and growing list of happy customers who have found and enjoy success with our unmatchable services.
  • Improved Sales: Our Local SEO services will generate increased visibility which in turn converts the leads into sales.
  • Healthy ROI: We ensure the best return on investment. Our local web marketing team is expert in local SEO and bring huge returns on your marketing investments.

Local SEO Packages

With our affordable Local SEO packages, you will be at the top and we will create a presence on all the local listings, including Google My Business. We’ll make sure you are front and center if anyone is searching for what you offer. We have effectively designed our Local SEO Packages to improve local search rankings and boost traffic and sales.

Some of the common Features of Local SEO Plan include Citations in other sites/directories, H card integration and Page updating for local search.  Our Local SEO packages comprise of detailed weekly, bimonthly and monthly reports. You can check out our Local SEO plans that are customized according to your needs here.

Your customers are looking for your business, so let Outshine Solutions help them find you.

Conversion Rate Optimization Services

Is your website not able to turn your visitors into customers?
Is your shopping cart abandonment rate too high?
Do you want to increase your online Sales?

If your answer is “Yes” to any of these questions, then you need “Conversion Rate Optimization Service”. Let us help drive more sales through your website by making it more eye-catching to your target audience.

Whether you are a medium-sized or a small business or even a Fortune 500 company, our result oriented and dedicated professionals use proven practices to convert your site visitors into leads and boost your conversion rate. We ensure your website give better experience to your website visitors and win trust which is major sign of any successful website. Apart of this our Strategy includes Research, Analysis, Planning, Innovation, Implementation and Monitoring.

Conversion Optimization Strategies We Use

  • Landing Page Optimization
  • E-commerce Conversion Optimization
  • Web Page Analysis
  • Usability Testing
  • A/B Testing
  • Split URL Testing Multivariate Testing
  • Heat Map and Click Tracking

Think SEO Before CRO

You can only get conversions if you have traffic. So, we first get your traffic up through search engine optimization (SEO) so that we have some conversion rate to optimize. For this, we find answers to these important questions:  Is your problem lack of traffic or lack of conversions?  Where does your traffic come from? Organic or Paid ads? If it’s PPC, then we do some SEO first. What are visitors doing on your site? Are they browsing or bouncing? If they’re browsing, we do CRO and If they’re bouncing, do SEO.

conversion steps

Design the Perfect Landing Page

A landing page is your online visiting card for your site visitors. So, we optimize your landing pages for social media ads and PPC campaigns that influence your visitors to buy from you. Our experienced and dedicated team knows how to combine design, layout and content elements to maximum benefit. Our team adds these elements to your landing pages in order to guide visitors straight to the checkout page without facing any problem. We create conversion-focused contemporary designs to match your brand.

Understand User Behavior

Conversion Rate Optimization is all about testing. We conduct various testing like A/B testing and Multi-variate testing on your site and PPC (Pay-Per-Click) campaigns to find out which variation works best for your website. A/B testing allows us to test a variety of elements of the page such as color, call-to-action, messaging. We drive all the traffic to the page that has the highest conversion rate.

Heat Map Tracking

It is a graphical illustration of a web page that indicates the most popular areas of each page in ‘Red’. It lets us see what people are doing on your site, how they navigate your site and the links they are clicking most. We use this information and make changes to colors, messaging and call-to-action button placement.

Cost Of CRO

CRO costs more money because there are plenty of high-level things that must be done. Remember, you are shaping your whole online identity, increasing your brand presence, improving your PR and structuring a conversion funnel. So, big moves need big money.

Conversion Rate Optimization is on the rise. So, if you’re not putting CRO tools to work, it is the right time to start.

How is Voice Search Changing Search Behaviors?

seo future - voice search
Voice Search is not a thing of the future anymore, but has become a reality now. Many people across the world are using it either through their Personal assistants such as Siri, Google voice search or Cortana. According to a report, “50% of all searches online will be via voice search by 2020, Therefore, for every 10 searches that are relevant to your business, 5 out of them will be directed via the likes of Cortana or Siri.”

The popularity of “Voice Search” is increasing day by day as more and more people are finding it easier and faster to use than regular text searches. So, it is vital that businesses and organizations are adapting their digital marketing strategies to sustain with the changes ahead. Search by Voice is extremely easy and convenient to use and thus it’s not surprising that many have started to use it daily.

Reasons to Use a Voice Search

There are plenty of reasons to use a voice command, such as making a call, send hangouts messages, map navigation, performing an online search, message, timer, alarm, calculations and conversions notes, reminders and so on. People also love to use voice commands for the ease and the speed that they provide.

Who Is Using Voice Search

Voice search experienced remarkable growth in 2016, that will continue in 2017 too. This growth has been a consequence of increased accuracy in Artificial Intelligence Apps, and more people are turning to voice search to save time when their hands or vision are occupied. These days, Google Voice Search is being used by all age groups, but a high volume of users being in between 18-43 years. People are using it to call someone, ask for directions, play a song, find out movie times, help with homework, etc.  Teens also using it to find out movie times, help with homework, etc.

  • Query Length

One of the key differences between text and voice search is the length of the query. Additionally, query length for text searches is short, just about 2 words while voice queries are more than 4 words. Do you know the successful voice searches that get the most impressions, clicks, and volume are those queries or keywords that contain only 3 words? Add longer and voice search friendly keywords on your landing pages and create separate campaigns to monitor results for voice search related keywords.

US Smartphone Users Who Use Mobile Personal Assistants

voice-searcher-by-age

  • Question Words

When it comes to usage of question phrases, voice search differs from text search. When you type a search, then you use computer language. For example- “Goa Holiday Packages” But, when you speak a search, you use your own language like “Who Is Providing The Best Goa Holiday Packages? So, use long tail keywords with question phrases. Also, use the conversational tone in you site content for it to rank search engine results pages (SERP)’s with voice search.

  • Stronger Intent

In the last 4 or 5 years, one of the huge challenges search engines like Google have faced is interpreting a user’s intent based on their searches. With voice command, the intent is clearer because of natural language. Voice search uses natural language which shows intent more strongly. So, use clear intent in your keywords. For example: – How, What, Where and When. Do not forget to use fillers like – ‘TO’ ‘THE’, ‘FOR’ to make your questions voice search friendly. For instance- “What Is the Cost for Air Fare to Goa” or “What Is The Best Goa Holiday Package” so also optimize your site content with such questions.

  • Impact on Local Based Queries

Voice search has a huge influence on local brands. Do you know voice search via smartphone is three times more likely to pull local-based queries than text searches? It is extremely vital that local and physical brands refine their copy to include physical, relevant landmarks. Use local search related keywords in questions such as “Which Is the Best Eating Joint in Delhi? Make sure your local listing, business listing, and crowd-sourced sites are updated and active.


Ref – 2016 Internet Trends Report

The potential of ‘Voice Search” is huge and without any doubt, it is the future of marketing. Businesses and online marketers are taking early advantage of Voice Search would surely have an edge over others

What do you think of the voice search trends?

White Label SEO

white-hat-seo With constantly changing Google algorithms and increased competition, SEO now requires higher expertise to handle, so it is better to leave this process to the specialists in the industry. And, this has given a boost to white label SEO program. White label SEO services can reduce your workload with another digital marketing company. Additionally, it can build your online reputation and provides results and success for both you and your client. We perform the whole SEO process for your client on behalf of you.

Why Outshine Solutions

We, at Outshine Solutions, have certified SEO team and understand the nature of your client’s business and then implement the right SEO techniques. We provide comprehensive SEO solution for all your client’s needs. Our proficient SEO team regularly track and monitor the performance of your client’s website, track the industry trends, check for the targeted keywords and competitor’s strategies to improve the organic search engine ranking for your client’s website. Outshine Solutions team will always stay behind you and send all the project reports to you, which you can forward to the client.

white label seo process

What Do You Get with Our White Label SEO Services?

We work under your brand name. Your clients’ website will likely see exponential improvement in their ranking on the search engines in partnership with Outshine. Our name will never expose in front of your clients and you will get lot of praise from your SEO clients. Our services are both accountable and scalable. Our SEO strategies and techniques are the same that we create and maintain for our own clients.

  • Website Audit: Find immediate ranking opportunities, keyword suggestions, Goggle penalty check of your clients’ sites.
  • On-Page Optimization: The best practices of on-page optimization implemented to improve your clients’ web ranking.
  • Keyword Research: Comprehensive keyword research formed and analysis designed to boost traffic.
  • Content Creation: We will encourage your target audience by creating and sharing engaging and useful content with the help of our content writers.
  • Organic Link Acquisition: We will drive more traffic to the websites just by having content published on high-quality and PR sites.

Our white label SEO services are available at extremely competitive rates. So, if you want to outsource your SEO services to a professional and affordable company, then you have come to the right place. Outshine Solutions looks forward to working with you as your white label SEO company.

Google Penalty Recovery Service

google panalty removal services
If your website dropping in Google Search Engine Result Pages (SERPs) and find the decrease in the traffic, you might be stuck with a penalty by Google. A penalty from Google can be very harmful to your website, and it happens when your site gets negatively impacted by an algorithm update or flagged by a manual review team.

You can get penalized by Google in plenty of ways like Unnatural links to your site, thin content with little or no added value, Duplicate Content, Cloaking and/or sneaky redirects, Spam structured markup, Hacked site, Hidden text and/or keyword stuffing and so on.

Types of Penalty – There are mainly two types of penalty:

Manual Penalty: Probably imposed by a human from the web spam team to your website. The manual penalty can occur at any time and for plenty of reasons but the most common are hidden text, clocking, doorway pages, using wrong schema markup or anything which is not compliant with Google’s webmaster quality guidelines. Manual Penalty can be either site-wide i.e. affecting the entire site, in some cases affecting only one page or area of the site may get hit.

Algorithmic Penalty: Most commonly related to algorithm updates like Google Penguin, Google Panda, Hummingbird etc. Web sites often see a sudden drop in rankings and traffic during a Google algorithm update. These types of penalties are automatically distributed to websites that flag unnatural or spam behaviors that are outside of Googles guidelines. These penalties are not reported to webmaster tools as well as you cannot file a reconsideration request.

There are multiple algorithms that will most likely kill your site. For instance- Panda and Penguin. Panda primarily mainly focuses on content quality while Penguin concerned with backlinks.

google-panalty-reasons

How One Can Know That His Website Has Been Penalized

With Google’s Panda and Penguin updates, lots of websites have seen a drop in the rankings as well as have lost traffic. These Penalized websites were replaced by sites that are more user-friendly and offer original, unique and content and. If your site is penalized by Google, then you will observe plenty of things, including:

  • Sudden drop in ranking for your major target keywords
  • Decreased organic search traffic
  • Have Received a warning message in Google Webmaster Tools (GWT). Just sign into your GWT account, >‘Search Traffic’ > ‘Manual Actions.
  • Unable to find your site on Google

How Penalty Removal Works

Being slapped with a penalty by Google doesn’t mean the end of your online business. It’s possible to regain your site’s ranking and organic traffic. We will diagnose your website content and backlinks using sophisticated tools and deliver a comprehensive report on why your website was penalized by Google and an action plan for you to follow that will remove your website’s penalty.

  • Determine duplicate content and remove if any with high quality and relevant content
  • Complete analysis of your backlink profile
  • Audit the website to avoid anchor text issues
  • Analytical review for the recent traffic fall
  • Removal of all poor SEO practices like bad spam techniques, black hat methods, and others.
  • Use specific targeted keywords for on page optimization
  • Focus on boost your online brand visibility

Enterprise SEO Services

enterprise-seo-Services

What Is Enterprise SEO

Enterprise SEO defined as “A set of Search Engine Optimization (SEO) techniques that go beyond conventional technical SEO”. When it comes to enterprise SEO, it’s more about the number of pages, particularly products or services rather than the size of the company. For example- If your website has 1,000 or more products, then it could be an enterprise site. The prime goal of Enterprise SEO is to create an SEO strategy that connects SEO, PRs, Social and Content Marketing.

Why Should Go with Enterprise SEO

  • If you have plenty of external links, then you might have an enterprise website. Keep in mind that a store that has 1000 products and pages, but does not have authority as they don’t have too many links, then this site is not considered enterprise sites.
  • Need to reach global audience
  • When you have different websites for different languages or countries, or when it has many local websites.
  • If you manage multiple websites like an e-commerce business that markets under several unique brands, you need Enterprise SEO.

Why Outshine Solutions

We, at Outshine Solutions, have helped many enterprises and organizations in raising their brand awareness online through our tested and established enterprise SEO solutions. Whatever your enterprise SEO need is, right from comprehensive SEO audits to the competitor analyses and SEO Consulting, we have an apt solution for it.

Enterprise SEO Features

Search engines judge more than 200 factors to know how well your web page is put together. We focus on those factors that have a huge impact on website rankings, such as Content, Backlinks, Mobile-First User Experience, Keyword in Title Tag, Encryption, H1 and H2 Headings, Anchor text and so on.

With unique digital marketing approach and scalable techniques, we ensure the optimum ROI for the enterprises. we create engaging and quality content for your website that makes it easier for the search engines to index and understand your business.

Our Enterprise SEO Services

  • Comprehensive SEO Audits
  • Competitor Analysis / Competitor Monitoring
  • Website & Domain Merging
  • Whitehat Link Building
  • SEO Copywriting
  • Reporting and Analysis
  • On-Demand SEO Consulting

When you chose and work with outshine, then no need to worry about missing anything in your campaign as we provide a cost-effective solution in the form of completely customized SEO packages. All our SEO packages deliver lasting first-page results to drive more and more visitors to your website and improve your bottom line.

Hire A Dedicated SEO

hire seo

 

 

Question – Is it easy to get ranking on the first page of Search Engine?

Quick answer, not easy at all! It required lots of efforts and experts input to optimize your website for better ranking. Hiring a dedicated SEO is the best way to increase your online presence & ranking. SEO also play an important role to full fill your online marketing goals, however, putting your website in wrong hands may damage your online reputation that’s why we make sure you get Google certified SEO team for your online busniess needs.

 

  • Hire A Dedicated SEO Consultant

We offer you option to hire a dedicated SEO expert. This is a great option for startup, small business and individual business owners who want actively promotion for their website. Our dedicated SEO experts will connect with you via direct phone, emails, WhatsApp and Skype. You also get the advantage of daily reporting, performance check, growth analysis. Our dedicated SEO professionals can manage up to 3 of your sites solely per month.

 

  • Hire A Dedicated SEO Team

If you want to reduce operation cost by hiring SEO team, then we can quickly setup a proficient SEO team for you. This is useful if boost your profits by reducing your overheads and your business gets full-time attention from our SEO team that consists of –

 

      Full-time Google Certified SEO consultant
      Full-time content writer
      And a Designer for creating effective banners, infographics, etc.

Why Outshine Solutions
Our fortified professionals can add wings to your dreams and can help to manage business growth. They are certified professionals and have extensive expertise in providing complete Internet marketing solutions, including PPC, SMM, SMO, etc. Additionally, our dedicated Digital marketing team can prove a turnkey solution in driving better website traffic that results in increasing both your website traffic and sales.
 
Features

  • High Quality and SEO Based Content Creation
  • On Page & Off Page Optimization (See our SEO Package)
  • Social Media Promotion
  • Blog & Press Release (PR) Writing & Their Distribution
  • Image & Video Submission
  • Social Bookmarking
  • Infographic Creation & Distribution

    The dedicated SEO professionals at Outshine Solutions work directly under your control. In addition to this, the manager will be in touch with you regularly for projects progress report plus organize tasks based on the priorities. So, sire a dedicated SEO expert from us to improve your keywords rankings on the search engine like Google, Yahoo, Bing.
     
    About Outshine Solutions Dedicated SEO Team

    Outshine Dedicated SEO team of SEO professionals who are expert in providing a sure-fire SEO solution for every need of our clients and has successfully accomplished 100+ SEO projects.
     

    • Armed with The Latest Weapons Of “SEO” Techniques & Have an Extensive Practice of Minimal 5 Years.
    • Expertise Runs in Their Vein, So Results According to Your Expectations for Sure.
    • Meeting Deadline Means Your Ultimate Mission Accomplished.
    • Quick Results with Quantifiable Performance.
    • Pocket-Friendly Plans to Save You Time & Money.
    • Daily, Weekly, Bimonthly and Monthly Work Report
    • Satisfaction Guaranteed

    A good website is useless if it is not visible to your target audience, and SEO is the key to boosting your online visibility. Hire our SEO professionals to nurture your online presence by increasing the profits through better conversion rates. Contact us right now.

    hire dedicated seo
     

    Web Services

    • website redesign
    • our clients
    • logo design
    • HTML validation
    • website develoment