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Key Performance Indicators to Measure Success of Any Brand Management Campaign

Viral content marketing

No matter how big brand you are and what quality used in your products or services. Nowadays a short piece of negative feedback may harm your online reputation or in another hand, even a small company can capture the attention of millions of people with positive feedback.

Now, it is very common among online business to run brand management campaign but still, many businesses follow wrong indicators to measure it. In this post, we tried to capture key performance indicators that will help to track the success of any brand management campaign. Let’s start with basic –

What is brand management?

Brand management is the overall analysis and planning on how specific brand is perceived in the market. Building a good relationship with the target market is essential for brand management.

Marketing-branding-and-advertising

Brand management in a right way can help you achieve the following goals:

  • Visibility and relationship with Influencers
  • Meet with Industry Trends
  • Hide Negative and Show Positive
  • SEO benefits

Above-mentioned key indicators require qualitative work. Let’s take each point one by one to understand overall success of brand management campaign –

Visibility & Relationship with Influencers 

Do internet media people or Influencers talk about your products or services?

If your answers is “NO” than read below suggestion

Tip – Developing relationships within media play a major role in branding. However, finding new influencers or media bloggers who don’t know your brand is a time-consuming process. So, it’s recommended to go with bloggers or media that already know about you and have written for your similar brands, products or services.

There are three ways you can find the most relevant mentions or opportunity to build relationships with media? –

  • First, search for mentioned your brand in the title of an article.
  • Second, check what media outlet has carried more than one publication.
  • Third, find opinion leaders in the industry and connect with them.

How About Industry Trends

Do your product or services cover Industry trends?

If your answers is “NO” than read below suggestion

Tip – Knowing industry trends can help you to get new opportunities and compete your competitors. Imagine you are manufactures of men sunglasses and want to track new design then you can simply follow some popular Pinterest boards, Google alerts and Mention to monitor millions of sources in real time.

Another task is to find topics, stories and news are getting most shares on social media. This activity will help to write more engaging content which will help your brand to come in millions of eyes.

You also get an opportunity to analysis your past and current promotion strategy. This will enable you to prepare a new and better strategy.

Manage Negative Review

Do you find the huge negative review of your products or services?

If your answers is “YES” than read below suggestion

Tip – Don’t get delay to accept it that customers share their bad experience to demolish your online reputation by spreading negative review of your products and services. If there are any negative mentioned, you will be the first to know about it

The good news is, you can prepare for such situations and even try to prevent them in the early stages. What could have been their first brand management steps?

brand management steps

First, they could have checked the number of mentions that appeared in news feeds and on blogs.

As a second step, they could have found out what resources covered the issue, contacted the most authoritative ones and explained the problem as well as what steps they took to solve it.

Google Alerts is a great service for this task, helping you to keep up with what is going on in your industry and react fast.

Improve your SEO

The goal of all promotion input is to bring more traffic to your website. And most of the time when you mentioned your brand include a backlink on trustworthy sources. These mentioned stand as strong backlinks of your website and pass SEO values to your website.

Also, it is not hidden truth that Social media helps in search ranking. So, all your branding efforts will directly help your business to boost in ranking. Use our tool to check your website health and see how your website performs on the web and social media.

Conclusion

Mentioning your brand more profitable than other advertising. As per a survey, 90 percent of customers say online reviews influence their purchasing decisions. Nowadays it has become vital for an online business to take the first steps towards brand management strategy and track where they stand on a regular basis.

Catch a Glimpse of the New & Improved Google Adwords

new-adword

On March 28, 2016, Google announced that it is making big changes to its “AdWords platform” to make it easier for marketers to manage their advertising in a ‘Mobile First’ world. Additionally, Google is looking to provide advertisers with tools to manage the complexities of digital advertising in better ways. Now, AdWords encompasses display and video media that can be bought on YouTube and across the web. The last time Google touched up AdWords was in the year 2008.

You might have noticed an aleart that the top right corner or at the bottom of the screen like the one below.

new-adwords

This Google AdWords redesign, which is expected to roll-out to advertisers until the end of 2017, will be introduced in phases to clients (big & small) to provide feedback along the way. Also, the new interface will be built in Material Design, as plenty of Google’s other products are, for example- Gmail and Map, which should help reduce the amount of issues SEMs experience in the platform regularly.

Reasons on Why Is Google Redesigning AdWords?

To make AdWords relevant for the future, Google has been Redesigning it since March 2016. As internet advertising moves from text-based static ads to other formats like video ads, this big search engine is looking to make AdWords relevant to manage the increasing complexities in digital advertising. Also, it is looking to make AdWords more customizable for individual needs and give simple yet effective tools for marketers to manage their campaigns. For example- AdWords will now quickly show the performance of the campaign for every device like desktop, smartphone, and tablet, as Google understands the significance of advertising through multiple platforms.

Furthermore, the video platform of Google that is “YouTube” is going to attract more advertisers as video consumption increases and a redesigned AdWords with capabilities to manage as well as effectively monitor various ad formats, will be extremely useful for Google’s advertisers. Besides, it will provide advertisers easy access to relevant data like the results of each campaign or the percentage of traffic coming from mobile devices.

Another big reason on why is Google redesigning AdWords is Google has made approximately $74 billion in 2015 and it wasn’t from winning a few matches of Go or not from painting weird dog montages. But, a huge majority of Google’s revenue is from advertisements slipped into its free services such as YouTube and Search. That’s why AdWords is Google’s most vital product, as it allows a million different businesses to manage keyword-driven ad campaigns across Google.

Will There Be Any Change in Functionality?

This redesign won’t affect the way campaigns are structured/run, Just like the Enhanced Campaigns update. Also, the prime focus will be on updating the way data is displayed.

 

What’s Going to Change?

You will come across a few changes due to this redesign process. For example- Ad groups and Campaigns will be displayed in the left-hand navigation. However, clicking on those campaigns will bring up a dashboard view which Google call as Overview screen, which will be available at the ad groups, campaigns, and ad levels.

AdWords-review

Apart from this, all the secondary navigation runs along the left side, and parallel to the primary navigation. Also, options like Locations, Devices, and Sitelinks are surfaced in that navigation instead of buried under Settings. But, only relevant navigation will be surfaced in each view. So, if you are looking at a display campaign that does not have keywords, then Google won’t show a “keywords tab.

AdWords New Interface:

  • Faster User Interface (UI)

The first worthy difference is in the speed of the user interface- no longer does it take a significant amount of time to swap in between ad groups, keywords, and campaigns. This will save time, particularly in large accounts where plenty of ad groups and keywords can bog down the user interface to the point where page need to be refreshed or won’t load.

  • Fresh Navigation

The main menu navigation bar has been moved to the left side of the page and listing everything from top to bottom. Also, most of the tabs from the old UI are still present, however, you will see some new ones. For instance- The dimension’s tab has been removed and broken out into their own tabs such as Settings, Ad Schedule, Locations, Advanced Bid Adjustment and Devices. Extensions and Ads are grouped together. You can see all the extension in an ad group at once instead of having to switch in between each sort.

  • Improved Data Visualization

The new data visualizers are the biggest addition to the AdWords interface. New graphs make it possible to see and analyze data in seconds instead of hours. It begins with the overview tab that can be used at the campaign, ad group, and account level. There are many noticeable additions to the new AdWords UI, but my favorite addition is The Day & hour card so far. The Day & Hour card is situated on the main Overview dashboard and the Overviews for each ad group and campaign. In each of three views (Day, Day & Hour, Hour), there is a drop-down menu to choose a metric. Rather than having to pull all the data into excel to create these charts, they are accessible when you first open the interface. Also, you can switch between the metric of your choice to view your data.

The Timeline for Rollout

It is expected that the redesign process rolled out completely by the end of 2017.

It Is Not an Open Beta?

If you are thinking that this is an open beta, then you are wrong. Google will be getting out to advertisers, and there is no way to get yourself added to the testing schedule. Paul Feng, AdWords product management director, explained “There’s not a specific focus or profile of advertiser that will be included in the testing. Some of the initial versions will have an SMB focus since they tend not to use all the features, but we plan to make it available across the spectrum for getting feedback.”

Stay tuned with us we will keep update you on all changes which will be made by Google in AdWords.

How To Build A Successful Digital Marketing Campaign In 2017

digital-marketing-1725340_960_720

Are you considering to launch a digital marketing campaign but not sure where to start? Or, you might be promoting a new product or service, or looking to increase exposure for your brand. In this informative and interesting post, we’re outlining a few actionable recommendations that can help you understand how to launch a successful digital marketing campaign for your business. Let’s get started:

Determine Objectives & Goals

Without any doubt, objectives are the most fundamental factors of any marketing campaign. Goals will find out the direction for the whole campaign, right from the general strategy to specific tactics. Identifying goals at the beginning will surely influence your creative & strategic ideas and this makes sure your campaign has a focus and it is the best way to optimize your potential return on marketing investment. Clear objectives and goals will unify teams working on the campaign if communicated effectively, and ensuring everyone has a shared vision and works towards the same goal. Campaign goals should be specific, realistic and measurable.

Do Deep Competitive Analysis

“Know your enemy and you shall win 1,000 battles.” By knowing the nuts and bolts of all public areas of a competition’s marketing, you can better understand who they are targeting with their marketing, what content they are focusing on or where they have found the most success. Once you know this, you can better understand how you can and should position yourself on these mediums to stay one step ahead of from your competitors.

Determine the strength and weaknesses of the competition because understanding where your competitors are doing well lets you find out where their prime focus is. What are they doing well that you are not focusing on enough? On the other hand, finding the areas where they are failing means you can determine areas of strength to highlight. Some popular compeitors tools are –

Determine A Great Strategy

Your digital campaign strategy must take into consideration every single aspect of the campaign, right from the target audience to messaging approach, and from the channels of execution and budget. Remember, developing an effective strategy needs a deep understanding of the different online channels and how they work together, and the best practices to get maximum outcomes. Once nailed down, these strategic decisions must materialize into a broad plan that directs the whole digital marketing campaign.

Understand Your Audience Better

To launch a successful digital marketing campaign, you need to get to know and understand your audience better. Although you may already have a strong understanding of your audience, but it’s helpful to start by defining them in the context of your new marketing campaign because this will make sure that you begin with the right mindset, and ensure your messages remain the focus throughout. Spend time defining your target audience, finding where they spend most of their time online or how to reach them in the most effective ways. There are many keyword research tools to begin a well-rounded keyword foundation for SEO.

Spread out your keywords

You need to carry out effective research on keywords for the best suited digital marketing campaign. This is because it will ensure that the right people find your brand online. Expanding your keywords list will surely open the doors to plenty of new opportunities and potential clients & customers. Additionally, identifying unique and well-performing keywords help all areas of your business. Without new keywords, you can’t find new leads and customers and can’t grow your site traffic. Keyword expansion can improve your business and save you money.

Focus on mobile presence

Today, everyone is going mobile and people carry their smartphones everywhere. Therefore, mobile marketing has become one of the most vital factors in driving business. if your digital marketing campaign isn’t mobile friendly, no matter who your target audience is, then you will lose out on both existing clients and potential customers. Mobile impacts web development and design, user experience, content creation and promotion. Whether it is an app or a mobile feature, you need to make sure that it adheres to their needs. These days, almost every organization or company spends a significant amount of money on mobile ads.

Best Use of Digital Marketing Channels

You must have a website for your business if you are the business owner. But, you need to understand the different options that you can use to promote your business, website, brand and products & services online. This is a vital part of digital marketing that you should look after as these channels will be the first-string source of your prospects and leads. Use top digital marketing channels, including:

  • Social Media Marketing: An important aspect of Digital Marketing is learning to use and take advantage of the social media channels like Facebook, LinkedIn, Twitter, YouTube, etc. Keep in mind that making full use of these channels will create better engagement with both new and existing clients.
  • Search Engine Optimization: This is another digital marketing channel that you can use to get more targeted visitors for your business. Time to time, search engine optimization (SEO) proved itself to be an effective and powerful medium for any business due to its capability of providing your website the visibility that it requires online.
  • Pay-per-click (PPC):  PPC is One of the fastest ways to draw more potential customers to your website. It allows you to be seen across these search engines when a user search or type a keyword.

Launch A Retargeting Campaign

If you don’t want to let your potential customers go down the drain, then retarget your digital marketing campaign with paid ads. the very first step is to determine the segment of your target audience that you will want to retarget to. Didn’t get it. Let’s understand it with an example. “If you want to target people who viewed a product category, then items from that category all you need to lure them back in. On the other hand, if you want to retarget only people who visited your home page, then ads geared toward your whole brand identity as well as a sampling of the products or item you sell might perform better.” Some important Points to Keep in Mind When Retargeting are Freshen Up Your Creatives, Set a Cap for the Frequency of Ads and Maximize Your Campaign Performance with Specific Targeting.

Revise Your Calls to Action

Remember, a compelling and powerful call to action (CTA) is the cherry on the top of effective marketing. An excellent CTA helps you to attract more and more customers. A CTA is a region of the screen that drives the reader to click-through to engage further with a brand. In addition to this, sometimes just a button, sometimes it’s an image or other times it’s a reserved section of the digital asset. Keep in mind that it’s not just websites that can have a CTA, virtually every type of content can have it. Note- Keep your CTA highly visible and simple, Push Benefits over Features, Add a Sense of Urgency and Keep the action clear on your CTA.

Plan Your Future Content

Plan your future contents, if want to engage or capture your target customers with informative and interesting posts. But, you need to ask a few questions before you begin planning, like What’s your aim for developing a content? Why do you want to create content? Etc. To develop a successful plan, you need to clearly specify your content’s target audience (also known as your “buyer persona). Also, find out which types of content you want to create as there are a variety of options out there for content you can create such as Blogposts, Videos, eBooks, Infographics, Templates.

Monitor Success of Your Digital Marketing Campaign

The real value for Digital Marketing Campaign is if it generates more and more sales and profit for your business. Also, the ability to identify if you have succeeded in this aspect or not, is extremely important for the direction to which your campaigns will be oriented. It is up to you, however, to define what comprise success for you, which can be broken down into-  Increase in overall sales, Higher rankings in the search engines, gain a considerable following in social media channels, Generate new leads and prospects, Increased retention rates for existing customers and so on.

Reputation Management Services

Your BRAND name is only good as your REPUTATION…

Reputation plays a vital role in the growth of an individual or an organization. Online Reputation Management is the practice of providing businesses complete control over their online search results. Outshine Solutions Online Reputation Management efforts help improve and protect your most valuable online asset, your brand reputation and personal. Whether you have issues with online reviews, or negative content in search engines like Google when your brand is searched we can help.

Our Online Reputation Management Service Includes:

  • Build Online Reputation
  • Manage Online Reputation
  • Recover Online Reputation
  • Reputation Monitoring
  • Create Strong Online Presence
  • Remove Unwanted/Negative Content
  • Fix Bad or Negative Reviews

The internet is a great place to let people know who you are, what services you provide, your strengths and achievements. However, it becomes awful situation when you see adverse comments, negative remarks or plain abuse overwhelm to search results that come up when people search your name on Google. All of your achievements and all your hard work suffer badly. Your customers and your fans may badly influence from these comments and it birth to negative thought about you or your brand. You have to understand that your competitors may try many things to destroy your brand or image! If you have already found some negative feedback for you then it’s time to take reputation management services before it’s too late.

Request A Free Consultation

Reputation Management Essential For –

  • Celebrities Reputation Management Celebrities
  • PR Agency Reputation Management PR Agency
  • Political Party Reputation Management Government
  • Manufacturing Reputation Management Manufacturing
  • Institutions Reputation Management Institutions